|Categories of information collected||Purposes of use (see chart below for additional information).|
|Device Information and Device Identifiers, e.g., IP address, device locale, carrier, operating system, mobile platform, device model, and advertising identifiers associated with certain devices.||
|Connection and Usage Data, e.g., User entered queries, browsing activity, and other app interactions on mobile devices||
|Geolocation, e.g., country code, latitude longitude information from mobile devices||
|Purposes of Use|
Provide the Services, for example:
Personalize Your experience, for example:
Secure the Branch Platform and Prevent Fraud, for example:
Defend our legal rights and comply with the law
We share the information collected from and about You as discussed above for various business purposes. The chart below explains the categories of information that we may share with third parties and the categories of those parties.
|Third Parties with which we share information and why||Categories of information shared|
|Our Affiliates. We may share information we collect within our family of companies to deliver products and services to You, and enhance our products, services, and Your customer experience.||All categories of information we collect may be shared with our affiliates|
|Service Providers that perform services on our behalf: including billing and payment processing, sales, marketing, advertising, data analysis and insight, research, technical support and customer service, data storage, security, fraud prevention, and audit and legal services.||All categories of information we collect may be shared with our service providers|
|Third Parties in a Business Transaction. We may disclose information in connection with an actual or contemplated corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets.||All categories of information we collect may be shared|
Without being discriminated against for exercising these rights, California Consumers have the right to request that we disclose what personal information we collect about You and to delete that information, subject to certain restrictions. You also have the right to designate an agent to exercise these rights on Your behalf. This section describes how to exercise those rights and our process for handling those requests. To the extent permitted by applicable law, we may charge a reasonable fee to comply with Your request.
Right to request access to Your personal information
You have the right to request that we disclose what Personal Data we process. You may also request the specific pieces of personal information that we have collected about You. Where California Law prevents us from disclosing specific pieces of personal information, we will inform You if we have collected that category of personal information about You.
Right to request deletion of Your personal information
You may also request that we delete any personal information that we collected from You. However, we may retain personal information necessary (a) to protect our business, systems, and users from fraudulent activity, (b) to address technical issues that impair existing functionality, (c) to us, or others, to exercise their free speech or other rights, (d) to comply with law enforcement requests pursuant to lawful process, (e) for our own internal purposes reasonably related to Your relationship with us, or (f) to comply with legal obligations. Additionally, we need certain types of information so that we can provide our Services to You. If You ask us to delete it, You may no longer be able to access or use our Services.
How to exercise Your access and deletion rights
Subject to restrictions under applicable law, California Consumers (or their agents, as described below) may exercise their California privacy rights by submitting Your request to us, or by contacting us at email@example.com.
Because Branch cannot associate the personal information collected via the Discovery Services with a particular individual or household, it is not reasonably possible for Branch to verify the identity of any particular consumer. We therefore can only respond to requests for the categories of personal information we collect, but we cannot provide You with specific pieces of information collected about You or delete Your personal information.
Right to opt-out of the sale of Your personal information
Where applicable, the CCPA provides consumers the right to opt-out of the sale of your personal information. As described above, Branch does not sell Your personal information based on the definition of “sell” under the CCPA and under current regulatory guidance.
Right to nondiscrimination
We will not deny, charge different prices for, or provide a different level of quality of goods or services if You choose to exercise these rights.
Submitting CCPA Requests
If You are a California Consumer, contact us at firstname.lastname@example.org with "CCPA request" in the subject line. To the extent permitted by applicable law, we may charge a reasonable fee to comply with Your request.
If You wish to designate an agent to make a request on Your behalf, your agent should contact us at email@example.com with “CCPA Agent request” in the subject line. The request should include the Your name, Your agent’s name, the nature of the request, and contact information that will permit us to verify Your identity and Your agent’s authority to submit the request directly with You.