We value privacy and are committed to providing our services in a privacy-first way, including by practicing data minimization, limiting the information we disclose, and implementing measures to safeguard our data. At a high level, our Discovery Services allow our Customers to provide their Users with more relevant results in response to search queries. To provide these services, we collect certain technical data (e.g., IDFAs, IP address, and geolocation information) and search data (e.g., “best restaurant in San Francisco”) about Users. We use this information to provide and improve the Discovery Services, as well as to provide other Branch products and services, and generally to serve or communicate with our Customers. We may also de-identify or aggregate data we collect through the Discovery Services and use it for any purpose. We disclose information to our service providers and Customers and also to comply with laws, to protect ourselves and others, or as part of a business transaction. Users may opt out of certain data collection by following the instructions in the User Opt-Outs section below. Because we are a service provider to our Customers, they may use a different name to describe their use of Branch’s Discovery Services (for example, “Place Search”). Users should review the privacy policies of the mobile applications they use, which may give them additional options or rights regarding how our Customers use their data.
Branch Metrics, Inc. ("Branch", "us" or "we") offers a discovery service (the “Discovery Services”), available in the United States only, that enables developers of mobile applications using the Discovery Services (our "Customers") to provide contextual results and intent-based links in their apps, which gives their end users ("Users") simplified access to completing an action (for example, to identify nearby restaurants). Branch recognizes and believes that data privacy is important to all Internet users, and therefore we design and operate our services in a privacy-first manner.
Branch provides technology so Customers can provide their Users with content results in response to content queries. We do this in two main ways. First, Branch leverages data from Users through the Discovery Services and through other Branch services to enhance and tailor results in response to content queries. Second, Branch provides Customers with mobile deep linking technology to return deep links to content queries. “Deep linking” means providing links to a specific, generally searchable or indexed, piece of content in an app or on a website (e.g. “https://branch.io/security/”), rather than the app’s landing page or website’s home page (e.g., “https://branch.io”). Deep links thus enable Users to be directed to specific content within an app. Branch has no direct relationship with Users. When Customers install the Branch technology on their apps (via an application programming interface and/or software development kit), the technology enables Customers to respond to Users’ content queries with contextual results and intent-based deep links, which in turn helps Users by giving them results and deep links to simplify access to completing an action (for example, to identify nearby restaurants, order food for delivery, or travel to a location).
Below, we explain what information we collect from Users through the Discovery Services. We process information in a way that is relevant for the purpose for which it was collected as described below.
In addition to the information summarized in the charts below, through the Discovery Services, we collect your content queries and, when you have enabled geolocation tracking, your geolocation information. We require that each Customer commit to share with Branch only information that it has lawfully obtained (including, where necessary, by obtaining consent from Users, or from their parents for children under 13, or in certain jurisdictions, under 16) and confirm that it has the right to share information with Branch. We strongly discourage Customers from sharing sensitive User information with us, as such information is not necessary for the provision of the Discovery Services.
In the charts below, we summarize the information collected automatically by the Discovery Services.
Software development kits (“SDKs”) and application programming interfaces (“API”) include code that allows Customers to integrate and use the Discovery Services. The Branch Discovery Service SDKs and APIs collect the following information when Customers use the SDKs and APIs in their mobile apps, some of which is considered personal data under applicable law (in other words, information that itself may identify a unique individual or can be linked back to an individual) (“Personal Data”):
|Advertising identifier (e.g., Google Ad ID or IDFA)||Used for identification and matching.|
|IP Address||Used for matching and to understand general location.|
|Country Code||Used to return the ISO country code equivalent for the SIM provider's country code.|
|Geolocation information (e.g., latitude & longitude)||If available, used to provide more accurate, location-relevant results. Please see the User Opt-Outs Section below for more information about opting out of geolocation tracking.|
|Query||Content query submitted by user.|
Data Branch collects through the Discovery Services is processed:
We may aggregate and/or de-identify data we collect. We may use de-identified and/or aggregated data for any purpose, including without limitation for research and marketing purposes, and may also share such data with any third parties, including business partners, Customers, and/or others.
Our Customers use the information collected via the Discovery Services for the purposes set forth in their respective privacy policies, including to improve their Users’ app experiences, customize their apps and in-app content results to Users, and better understand their app marketing programs and how Users use their apps.
Users have the following choices with regarding to Branch’s collection of their data through the Discovery Services.
Mobile Device Identifier: To exercise the mobile device privacy settings controls, please visit the privacy settings of your Android or iOS device and select “opt-out of interest based ads” (Android) or “limit ad tracking” (Apple iOS). Branch will only be able to collect information as permitted by these settings.
Geolocation information: If you have agreed to permit a Customer’s app to collect your location, you can change your location tracking settings in your device settings by following the instructions here (Android) or here (Apple iOS).
The Discovery Services are designed for mobile applications and therefore do not respond to web browser “do not track” signals.
In addition to the ways described above, Branch may also share information with others under the following circumstances:
Securing the information provided by our Customers and collected through the Discovery Services is important to us. Branch has implemented industry-standard technical, administrative, and physical safeguards to help protect the information on our servers against unauthorized access, alteration, disclosure or destruction. You are responsible for maintaining the security of your devices and online accounts, such as not sharing passwords to your devices.
The Discovery Services link to other websites and apps. These other domains are not controlled by Branch, and we do not endorse or make any representations about third-party websites, apps, or social media platforms. We encourage you to read the privacy policies of each and every website and application that you interact with. We do not endorse, screen, or approve, and are not responsible for, the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.
All information collected via the Discovery Services is stored on servers located in the United States.
The Discovery Services are not directed to children. We require that Customers agree to not send to us data relating to any children under 13 (or, in certain jurisdictions, under 16), unless they obtain all parental consents necessary under applicable law for collection of data from any such children prior to sending any data relating to such children to Branch. If you believe that we might have any information from or about a child under 13 (and in certain jurisdictions under 16) without the requisite parental consent, please contact us at firstname.lastname@example.org, so that Branch can promptly investigate and delete any inappropriately obtained information.
Branch Metrics, Inc.
195 Page Mill Road, Suite 101
Palo Alto, CA 94306
or by email at email@example.com
Privacy Complaints by European Union and Swiss Citizens
We have further committed to refer unresolved privacy complaints under the Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU Safe Harbor, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by the privacy department at Branch Metrics, please visit the BBB EU SAFE HARBOR web site at www.bbb.org/us/safe-harbor-complaints for more information and to file a complaint.