Powering seamless customer experiences and measurement with Branch

Solves every edge case. Measures every touchpoint.
>Links that just work
Links that just work

Deliver the best user experience with powerful marketing links that work on every platform and every channel.

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>Attribution for everything
Attribution for everything

Capture every customer touchpoint across any channel, platform, and OS to optimize your campaigns and maximize ROI.

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Branch supports every stage of the user lifecycle.

Leverage our solutions to harness the power of Branch in the way that best fits your business objectives.

Journeys

Supercharge your web-to-app conversion.

Turn low-cost web traffic into high-converting app users with triggered banners that provide mobile web visitors a quick and seamless pathway into your app.

Journeys
2X conversions in app
2X conversions in app
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Universal Ads

Power frictionless new user experiences from paid ads.

Attribute app installs more accurately than ever before, and give those new users a flawless experience that will keep them coming back—over, and over, and over.

Universal Ads
15% lower CPI
15% lower CPI
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Universal Email

Bridge your email-to-app gap.

Increase engagement and down-funnel conversion rates by offering a seamless journey from email to app, all while measuring the full cross-platform performance of email campaigns.

200% mobile revenue
200% mobile revenue
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Cross-Platform Personas

Recognize your users across web and app.

Escape from the limitations of incomplete data with a single, deduplicated persona for each of your actual human customers, available to reference across every channel and platform for accurate measurement and personalized user experiences.

Cross-Platform Personas
25% lower misattribution
25% lower misattribution
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Cohort Analysis

Get apples-to-apples comparisons for all of your marketing campaigns.

Drive better campaign performance with cross-channel, cross-platform acquisition and re-engagement cohorting, including cost data ingestion for major network partners. Think of it as data science for marketers - without the need to hire a data science team.

Cohort Analysis
Improve performance
Improve performance
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Data Feeds

Experience complete data freedom.

Drive more insights from your other analytics tools with Branch’s rich data source, which allows you to export your Branch data programmatically or use Data Integrations to send your data to other analytics services with Branch’s pre-built integrations with a growing list of analytics and marketing tools.

Data Feeds
Find your integrated partner
Find your integrated partner
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Referrals

Use deep links for a comprehensive app referral program solution.

Incentivize new and existing users without promo codes and see which users are driving the most installs so you can target them with special offers.

Referrals
31% referral-based conversions
31% referral-based conversions
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Content Sharing

Empower users to share app content over any channel.

Give users links to share app content to increase user engagement and retention by linking directly to shared content, passing data through install so even new users see what was shared.

50% one-month retention
50% one-month retention
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Quick Links

Deep link from social channels.

Create links to your app that work on every device, channel, and operating system to drive users from external walled gardens (social media platforms, blogs posts, influencer networks) back into your app content.

Quick Links
48% click-to-install
48% click-to-install
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Custom Onboarding

Jumpstart engagement with a custom welcome for new users.

Delight users from the get-go by personalizing new users’ onboarding process using custom parameters tracked to and through the install process.

Custom Onboarding
95% completion rate
95% completion rate
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Text-Me-The-App

Drive app growth from desktop.

Open up a direct channel for users on desktop to find and install the app on mobile by empowering users to text themselves an install link.

Text-Me-The-App
42% click-to-install
42% click-to-install
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Deepviews

Show your users app content before install.

Increase conversions by showing users content they would normally only see post install with customizable, auto-generated mobile web ready previews.

Deepviews
6X click-to-install
6X click-to-install
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Organic Search

Be discovered via search keywords.

Automatically surface your app content in Google and Spotlight search results, even if you don’t have a mobile website, and measure how many clicks, installs, and opens came from this channel.

Organic Search
>60% of searches occur on mobile
>60% of searches occur on mobile
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App to App linking

Promote and advocate across apps.

Cross-promote your apps or other connected apps by deep linking users between apps with contextual data.

App to App linking
2 apps helped each other grow
2 apps helped each other grow
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