Click Fraud

Click fraud applies to a situation in which fake clicks are fired to claim credit for mobile app downloads and installs from organic channels. Click flooding and fraudulent click traffic generated by fake devices in click farms are the two of the most common techniques behind click fraud.

According to Webopedia, click fraud occurs when individuals click on advertising links with the malicious intention to increase the payable number of clicks. Clicks could be made by individuals manually clicking the link or by automated bots and software. This technique significantly impacts pay-per-click advertisements, and could be performed by publishers or ad networks to increase revenue, or by competitors to deplete advertising budget.

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