A fake install is a type of mobile ad fraud that occurs when an app install is attributed to a paid source, but no installation has actually taken place on a real device. Fake installs defraud advertisers, publishers, and ad networks, resulting in lost ad spend.
Fake installs can also skew data or introduce fake data, resulting in misleading information about the performance of a marketing campaign. This can cause significant issues for advertisers.
Fraudsters can perform fake installs in several ways, including:
Fraudsters use many techniques to carry out fake app installs. In order to prevent this mobile ad fraud, marketers turn to MMPs like Branch that specialize in this type of fraud prevention.
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