People-Based Attribution

Counting conversions is an important part of attribution, but it's only the beginning. People-Based attribution provides sophisticated customer insights and unified, cross-platform, cross-channel visibility into the full impact of all your marketing activities. It is more than measurement.

  • Offer better user experiences: Know when web visitors have your app installed, and invite them to switch seamlessly to the better platform.
  • Say goodbye to "unattributed": Stop drowning in conversions with no source data, just because your attribution tool couldn't see the initial touchpoint.
  • Understand customer intent: Improve conversion rates by connecting with users in the right channel and at the opportune moment, based on their prior activity.

Traditional attribution systems are unable to connect the dots because they see each fragment as a different, anonymous user. It relies on "good enough" techniques such as: fingerprints, cookies, IDFAs and GAIDs, but these techniques leaves a lot of room for error.

People-Based Attribution stitches all of these identity fragments back together. The result? A single, deduplicated persona for each of your actual human customers, available to reference across every channel and platform for accurate measurement and personalized user experiences.

We built the Branch infrastructure to power world-class deep linked user experiences. Accurate user identification is critical for deep linking — "good enough" simply isn't acceptable.

Using peronsas, our vast, global identity network, Branch merges cookies on the web with IDFAs and GAIDs inside apps. These cross-platform personas are reliable, permanent, and do not require fingerprints.

How can you achieve cross-platform attribution?

  • Start tracking all of your touchpoints.
    User journeys happen across channels. To get accurate attribution, you need to measure all of them. Fortunately, Branch has been powering flawless cross-channel user experiences for years, which means our links have a proven track record of working everywhere.
  • Stop letting conversions slip past.
    Your customer journeys aren't linear, and your attribution solutions shouldn't be either. Conversions can happen on any platform, and to understand the full return of your marketing investments, you have to track all of your campaigns. Branch has you covered on every platform.

Ready to ignite your mobile growth?

Take a tour of our platform to see how Branch can help you everywhere. Or jump right into the code.

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