Counting conversions is an important part of attribution, but it's only the beginning. People-Based attribution provides sophisticated customer insights and unified, cross-platform, cross-channel visibility into the full impact of all your marketing activities. It is more than measurement.
Traditional attribution systems are unable to connect the dots because they see each fragment as a different, anonymous user. It relies on "good enough" techniques such as: fingerprints, cookies, IDFAs and GAIDs, but these techniques leaves a lot of room for error.
People-Based Attribution stitches all of these identity fragments back together. The result? A single, deduplicated persona for each of your actual human customers, available to reference across every channel and platform for accurate measurement and personalized user experiences.
We built the Branch infrastructure to power world-class deep linked user experiences. Accurate user identification is critical for deep linking — "good enough" simply isn't acceptable.
Using peronsas, our vast, global identity network, Branch merges cookies on the web with IDFAs and GAIDs inside apps. These cross-platform personas are reliable, permanent, and do not require fingerprints.
How can you achieve cross-platform attribution?
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