Convert Your Web Traffic into High-Value App Users

Journeys™ turns your mobile web traffic into an organic app install channel with smart banners and custom audience targeting.

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Your App is Your Most Important Channel

Compared to mobile web, apps perform better across a variety of metrics.


Products Viewed

Users engage with products more in apps.


Conversion to Purchase

Apps perform better in every part of the conversion funnel.


Order Value

App customers spend more on every purchase.

Source :

Top brands drive 20-40% of installs from mobile web

Convert Web Visitors to App Installs

Smart Banners


Target Custom Audiences

Segment user groups based on app installation, web and app visits, referring source, and more.

Example: iOS users in the US who have opened your app fewer than 2 times

Deep Link to a Page Through Install

Personalize that first time experience by deep linking Journeys to specific app content

Now available on the AMP platform

Discover How

Benefits of Journeys

Feature Apple Safari Banner Branch Journeys
Promote native app from mobile website
Display rating and review count
Show different message if app installed
Cross-platform/browser functionality
Deep link through install
Attribute installs and app events to source
Customize colors and text
Advanced styling and CSS control
Target custom complex audiences
Audiences based on referral information
A/B test creative
Support half page, interstitials and more
Support for AMP

How Does It Work?

Create an unlimited number of potential audiences based on web and app activity, referring site, operating system, and more.

Choose from a number of pre-built templates and have full control over the layout and design of your assets.

See real-time performance, segmented by Journey. Attribute down-funnel actions back to the Journey. Implement improvements without changing code.

Journeys Web to App

Optimize the biggest source of app installs



$ 0 /mo

UP TO 10k MAUs*

$ 59 /mo

UP TO 50k MAUs*


  • Deep linking and install attribution
  • Customizable designs with codeless design editor or CSS
  • Custom user segmentation
  • A/B Testing
* Overage fee of $5 will apply for each additional 1k MAUs above the limit, based on your plan selection. MAUs include app users and mobile web visitors.


Custom Pricing


Everything in Startup plus

  • Long-term contracts available
  • Customer success manager
  • Premium support
  • Enhanced SLA
  • Fixed-rate contracts available

All Branch premium products are available for a two week free trial.

Sign up now to get started.