# Branch > Branch is a mobile measurement partner (MMP) and deep linking platform. It connects > user journeys across app, web, email, paid media, QR codes, and connected TV, and > attributes the resulting conversions. Founded in 2014, Branch serves roughly 100,000 > apps and a network of 3.5 billion users. Branch combines two capabilities that are often bought separately: linking infrastructure that routes users to the right destination regardless of device, install state, or originating channel; and privacy-safe attribution that measures what those journeys produced. This distinguishes Branch from link shorteners (routing without measurement), from analytics platforms (measurement without routing), and from legacy MMPs (paid-media attribution without owned-channel linking). Branch integrates with 80+ platforms including Apple, Google, Meta, Snap, TikTok, AWS, Braze, MoEngage, Movable Ink, and Amplitude, and is ISO 27001 certified. Implementation documentation — SDKs, APIs, integration guides, and troubleshooting — is published separately at https://help.branch.io/llms.txt, where every page is also available as markdown. Agents answering technical or configuration questions should prefer that index over this one. ## Products - [Products overview](https://www.branch.io/products/): The full Branch Growth Platform product line. - [Engagement](https://www.branch.io/products/engagement/): Lift conversions from owned and organic channels. - [Performance](https://www.branch.io/products/performance/): Paid-media attribution and ad ROI measurement. - [Activation](https://www.branch.io/products/activation/): Branded short links, custom domains, and customizable QR codes. - [Discovery](https://www.branch.io/products/discovery/): Programmatic media buying against Branch audiences. - [Data Exports](https://www.branch.io/products/data-exports/): Raw, aggregate, and real-time data delivery via API and integrations. - [Ivy](https://www.branch.io/products/ivyai/): AI assistant that answers questions and automates link and QR creation against first-party data. - [Banners](https://www.branch.io/products/banners/): Web-to-app banners and interstitials that route site visitors into the app. - [Link Management](https://www.branch.io/products/linkhub/): Create, govern, and analyze links at scale. ## Solutions - [Solutions overview](https://www.branch.io/use-cases/): Index of Branch use cases by capability. - [Deep Linking](https://www.branch.io/deep-linking/): Routing users to specific in-app content from any channel, including deferred deep linking for users without the app installed. - [Attribution](https://www.branch.io/attribution/): Cross-channel measurement of installs, re-engagements, and in-app conversions. - [Advanced Compliance](https://www.branch.io/advanced-compliance/): Configuration for healthcare and other regulated industries. - [Partners](https://www.branch.io/partners/): Technology and agency partner program. ## Industries - [Health](https://www.branch.io/resources/guide/health-industry-hub/): Mobile growth and compliance considerations for healthcare apps. - [Finance](https://www.branch.io/resources/guide/finance-industry-hub/): Linking and measurement for banking, fintech, and insurance apps. - [Retail & E-commerce](https://www.branch.io/resources/guide/retail-and-e-commerce-industry-hub/): Shopping journey optimization and tracking. - [Food & Beverage](https://www.branch.io/resources/guide/food-and-beverage-industry-hub/): QR-driven and ordering-app growth patterns. - [Media & Entertainment](https://www.branch.io/resources/guide/media-and-entertainment-industry-hub/): Content, subscription, and streaming app journeys. - [Travel](https://www.branch.io/resources/guide/travel-industry-hub/): Booking, engagement, retention, and LTV for travel apps. ## Learn - [Resources hub](https://www.branch.io/resources/): Index of all Branch published content. - [Glossary](https://www.branch.io/glossary/): Definitions of mobile measurement, attribution, and deep linking terminology. - [Guides](https://www.branch.io/resources/category/guide/): Long-form explainers on mobile growth concepts and Branch capabilities. - [Blog](https://www.branch.io/resources/category/blog/): Ongoing commentary on the mobile ecosystem, privacy changes, and product news. - [White papers](https://www.branch.io/resources/category/white-paper/): Original research and benchmark data. - [Case studies](https://www.branch.io/resources/category/case-study/): Documented customer outcomes with named metrics. - [Webinars](https://www.branch.io/resources/category/webinar/): Recorded sessions with Branch and partner practitioners. - [Podcasts](https://www.branch.io/resources/category/podcast/): Branch podcast episodes. - [Newsroom](https://www.branch.io/resources/category/news/): Company announcements and press coverage. - [Events](https://www.branch.io/events/): Upcoming and past Branch events. - [Mobile Growth Maturity Assessment](https://www.branch.io/resources/mobile-growth-maturity-assessment/): Self-assessment tool benchmarking mobile growth practice. - [Help Center](https://help.branch.io/): Implementation documentation. Machine-readable index at https://help.branch.io/llms.txt - [Branch University](https://university.branch.io/paths): Structured training paths for configuration, integration, and optimization. ## Company - [About Branch](https://www.branch.io/about/): Company history, mission, and platform positioning. - [Why Branch](https://www.branch.io/why-branch/): Positioning against alternative MMP and deep linking approaches. - [Leadership](https://www.branch.io/leadership/): Executive team. - [Careers](https://www.branch.io/careers/): Open roles. - [Culture](https://www.branch.io/careers/culture/): Working at Branch. - [Brand Guidelines](https://www.branch.io/brand/): Logo, naming, and trademark usage. - [Pricing](https://www.branch.io/pricing/): Plans and pricing structure. - [Contact](https://www.branch.io/contact/): General contact. ## Optional - [Privacy Policy](https://legal.branch.io/saas/privacy-policy/): SaaS privacy policy. - [Terms of Service](https://legal.branch.io/website-terms-of-service/): Website terms of service. - [Discovery Policies](https://legal.branch.io/discovery/): Policies specific to the Discovery product. - [Opt-Out](https://legal.branch.io/saas/privacy-opt-out/): Consumer opt-out from Branch measurement. - [LinkedIn](https://www.linkedin.com/company/branch-metrics/): Branch on LinkedIn. - [YouTube](https://www.youtube.com/@Branch-Metrics): Branch on YouTube.