Terms & Policies

Terms & Conditions
Last updated May 14, 2018

Introduction

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Welcome to the website of Branch Metrics, Inc., a Delaware corporation d/b/a Branch Metrics ("Branch," "Branch Metrics," "we," or "us"). Your use of this website (the "Website") and any services ("Services") made available by Branch Metrics is subject to these Terms & Conditions (these "Terms"). "Services" include both (a) basic services including deep linking services, analytics services, content and source analytics, a web-based dashboard, data export features and (b) paid services including our advanced web-to-app marketing tools ("Journeys"), our advanced automated deep linking integrations ("Deep Linked Email"), and an analytics integration marketplace ("Data Integrations"). By using any of our Services, you agree to be bound by, and use our Services in compliance with, these Terms & Conditions. By agreeing to these Terms, you warrant that you are authorized to agree to these Terms on behalf of you and/or your company. IF YOU DO NOT AGREE TO THESE TERMS & CONDITIONS, DO NOT USE OUR WEBSITE OR ANY SERVICES.

We may make changes to these Terms from time to time. When we do, we will revise the "Last updated" date given above. It is your responsibility to review these Terms frequently and to remain informed of any changes to them. The then-current version of these Terms will supersede all earlier versions. You agree that your continued use of our Services after such changes have been published to our Services will constitute your acceptance of such revised Terms.

Customer-specific pricing, billing, payment, and support terms for paid products are contained within the relevant Order Form and Service Level Agreement, if any.

LICENSE TO USE OUR SERVICES

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Subject to your compliance with these terms and conditions, Branch grants you a limited, non-transferable, non-exclusive, revocable, license to: (a) access and use the Services; and (b) use the Branch API and the Branch SDKs to integrate, and interface your mobile applications ("Apps") and/or website(s) with the Services in association with Branch’s provision of the Services to you. Your rights to access and use the Services, including your use of the Branch API and the Branch SDKs, are limited by all terms and conditions set forth in these Terms.

ACCESS TO OUR SERVICES; RESTRICTIONS

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You must comply with all applicable laws when using the Services. Except as expressly permitted under these Terms, you will not, and will not permit anyone else to: (a) make the functionality of the Services, the Branch API and/or the Branch SDKs available to any third party through any means, including, without limitation, any hosting, application services provider, service bureau, or other type of service; (b) use any automated tool (e.g., robots, spiders) to access or use the Services; (c) rent, lease, or sublicense your access to the Services to another person; (d) circumvent or disable any digital rights management, usage rules, or other security features of the Services; (e) use the Services in a manner that overburdens, or that threatens the integrity, performance, or availability of, the Services; (f) remove, alter, or obscure any proprietary notices (including copyright and trademark notices) on any portion of the Services; or (g) use the Services in connection with any Apps or websites that are directed to children under 13 (and in certain jurisdictions under the age of 16), without first obtaining the requisite parental consent under applicable law.

Except as otherwise explicitly provided in these Terms or as may be expressly permitted by applicable law, you will not, and will not permit or authorize any third party to: (i) reproduce, modify, translate, enhance, decompile, disassemble, reverse engineer or create derivative works of any of our Services; (ii) rent, lease or sublicense access to any of our Services; or (iii) circumvent or disable any security or technological features or measures of our Services.

Branch may, but is under no obligation to, maintain, support, update, or provide error corrections for the basic Branch API, the Branch SDKs and the Services. Any customer-specific service level agreements (SLAs) for paid service(s) will be delineated in a specific Order Form. If Branch provides you with an update or maintenance release for the Branch API or the Branch SDKs, unless you receive a separate license from Branch for that update or release that expressly supersedes these Terms, such update or release will be subject to the terms and conditions of these Terms.

You acknowledge and agree that your use of the Services is dependent upon access to telecommunications and Internet services. You are solely responsible for acquiring and maintaining all telecommunications and Internet services and other hardware and software required to access and use the Services, including, without limitation, any and all costs, fees, expenses, and taxes of any kind related to the foregoing. Branch is not responsible for any loss or corruption of data, lost communications, or any other loss or damage of any kind arising from any such telecommunications and Internet services.

PAID SERVICE TERMS

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Some of Branch’s Services are provided at no cost whereas other, paid services are subject to fees and additional terms as specified in any relevant Order Form between you and Branch.

If you use any of Branch’s Data Feeds features to export data (including Branch’s Data Integrations or Webhook features), you acknowledge and consent to Branch sharing end-user device-related data with the relevant integration partner(s) of your choice.

In consideration for Branch providing any paid services, you agree to pay to Branch the applicable fees ("Fees").

Any relevant paid service-specific terms including, for example, contract duration, monthly fees, invoice cadence, payment forms, and collection period will be addressed within an associated Order Form. You may be prompted to pay by credit card in which case Fees will be billed to the credit card nominated by you and you authorize the card issuer to pay all such amounts and authorize Branch (or its billing agent) to charge the credit card account until you or Branch cancels or terminates the Services as set forth herein; provided that if payment is not received from the credit card issuer, the transaction is returned after the payment has been settled, otherwise known as chargeback, or insufficient funds in the case of check or debit card payments, you agree to pay all amounts plus any applicable transaction fees (e.g., NSF Fees, Chargeback Fees) due upon demand. You must provide current, complete and accurate billing and credit card information. You agree to pay all costs of collection, including attorney's fees and costs, on any outstanding balance. In certain instances, the issuer of the credit card may charge a foreign transaction fee or related charges, which you will be responsible to pay. If you have concerns about any charges on your invoice, you agree to our Billing Dispute Resolution Process which stipulates: (i) all billing disputes must be submitted in writing to billing@branch.io, (ii) billing disputes must be submitted within the same calendar year the invoice was generated, and (iii) undisputed amounts will be subject to these Terms and total payment for undisputed invoices or amounts must be submitted when due. In the event we are unable to process your payment and/or your account becomes past due, Branch is entitled to take further action including but not limited to cancelation of your subscription(s).

All Fees are exclusive of taxes, duties, levies, tariffs, and other governmental charges (including, without limitation, VAT) (collectively, "Taxes"). You are responsible for payment of all Taxes and any related interest and/or penalties resulting from any payments made hereunder, other than any taxes based on Branch’s net income.

Except as otherwise agreed to by you and Branch in a superseding Order Form, your access to the Services will automatically renew under the same Order Form terms (contract duration, billing frequency, collection period, etc.), unless and until your access to the Services is terminated in accordance with this Section.

Except when subject to a binding contract duration (see any applicable Order Form), you may terminate your access to and use of the Services at any time by providing written notice to Branch at support@branch.io. Such termination will be effective as of the last day of the calendar month during which such termination notice is received.

Except as otherwise agreed to by you and Branch in a superseding Order Form, Branch reserves the right to modify or discontinue, temporarily or permanently, all or any portion of the Services upon thirty (30) days’ written notice (email sufficient), provided that Branch will promptly provide a pro-rated refund of all pre-paid and unearned amounts based on the period of suspension or the date of discontinuance, as applicable. Branch may also, in its sole discretion, terminate your access to the Services if you violate any of these Terms, unless you cure such breach within thirty (30) days of written notice of such violation.

Upon termination of these Terms, (a) all rights and licenses granted to you hereunder will immediately terminate; (b) you will immediately cease all use of the Services; (c) you will terminate your Apps’ access to and use of the Branch API; and (d) you will, within fifteen days of termination, destroy all copies of the Branch SDKs and Branch Confidential information in your possession or control. Those Sections that by their nature would reasonably be expected to survive will survive termination or expiration of these Terms, including but not limited to the Sections on Termination, Privacy Policy & Data Rights, Confidentiality, Proprietary Rights, Limitation of Liability, and Legal Notices.

TERMINATION

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Except for paid services, as to which the terms and conditions governing termination are set forth above in "PAID SERVICE TERMS," You acknowledge and agree that Branch, in its sole discretion, may terminate your use of the Services without prior notice for any reason at any time. You agree that Branch shall not be liable to you or any third party for termination by Branch.

Upon termination of these Terms, (a) all rights and licenses granted to you hereunder will immediately terminate; (b) you will immediately cease all use of the Services; (c) you will terminate your Apps’ access to and use of the Branch API; and (d) you will, within fifteen days of termination, destroy all copies of the Branch SDKs and Branch Confidential information in your possession or control. Those Sections that by their nature would reasonably be expected to survive will survive termination or expiration of these Terms, including but not limited to the Sections on Termination, Privacy Policy & Data Rights, Confidentiality, Proprietary Rights, Limitation of Liability, and Legal Notices.

PRIVACY POLICY & DATA RIGHTS

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You will comply with all laws and regulations applicable to your business and operations and to your use of the Services, including laws governing the privacy, security and trans-border transfers of personally identifiable information ("PII") (including, but not limited to, compliance with the General Data Protection Regulation (EU 2016/679) (the "GDPR")). Where required, you shall be responsible for collecting verifiable consent (as defined under the GDPR), and for collecting parental consent as required under applicable law as to children under 13 (and in certain jurisdictions under 16), related to any PII collected, used, maintained, and shared with Branch, or that you direct Branch to share with any third party; and that you otherwise have any and all rights required in order to provide such data to Branch or to direct Branch to share it with any third party; and that any such data was properly obtained in accordance with applicable law, including laws restricting data processing with respect to children. To the extent that any of your users request that you not share their data with Branch, you commit to inform Branch immediately. Please refer to Branch’s Privacy Policy located at https://branch.io/privacy_policy for information on how Branch collects, uses and discloses information from users. You acknowledge and agree that your use of the Services is subject to Branch’s Privacy Policy. Branch’s Privacy Policy does not cover your Apps or the use of such Apps by your end users. You further acknowledge and agree that you will provide a privacy policy to your end users, which shall be in compliance with applicable self-regulatory guidelines, including, without limitation each of the Self-Regulatory Principles of the Digital Advertising Alliance ("DAA"), currently available at http://www.aboutads.info/principles, and the Principles of the European Interactive Digital Alliance ("EDAA"), currently available at http://www.edaa.eu/european-principles/, as each set of principles may be amended from time to time. Without limiting the foregoing, you will provide within your privacy policy and elsewhere as proscribed by self-regulatory guidelines, a conspicuous link to the DAA’s or similar industry opt out page (e.g., http://www.aboutads.info/choices).

By agreeing to these Terms, you consent to Branch’s collection, use and disclosure of data, including, where applicable, PII, as described in our Privacy Policy.

You grant to Branch a limited, non-exclusive, non-sublicensable, non-transferable license to use the data collected through the Services to (a) provide, maintain, optimize and improve the Services; (b) to fulfill your and prospective customers’ requests for the Services; (c) send information about the Services including confirmations, invoices, payment processing, technical notices, updates, security alerts, and support and administrative messages; (d) communicate about products and services offered by Branch and Branch’s selected partners; (e) conduct research; (f) analyze and aggregate customer data with data of other customers for Branch’s own internal business purposes, such aggregate data being "Aggregate Data"; and (g) use such Aggregate Data to conduct research and create data and analytics products and services to enable customers to tailor content, ads, or their Apps based on information collected via the Services.

As set forth in the Privacy Policy, Branch is a Privacy Shield certified corporation and as such, any transfers of PII by Branch from the European Union and Switzerland to the U.S. comply with the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks as set forth by the U.S. Department of Commerce.

RESTRICTED AREAS OF THE SERVICES

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Certain parts of the Services, including account management features, may be password-restricted to registered users or other authorized persons ("Password-Protected Areas"). You may select individuals (employees or independent contractors) to access and use the Services and you will obtain separate credentials, e.g., user IDs and passwords, from Branch for such individuals (each, an "Authorized User").

You will at all times be responsible for all actions taken under an Authorized User’s account, whether or not such action was taken by an Authorized User or by another party, and whether or not such action was authorized by an Authorized User. You are responsible for the security of each Authorized User’s credentials and will not share (and will instruct each Authorized User not to share) such credentials with any other person or entity or otherwise permit any other person or entity to access or use the Services.

LINKS AND THIRD-PARTY CONTENT

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The Services may display, or contain links to, third party products, services, and websites. Any opinions, advice, statements, services, offers, or other information that constitute part of the content expressed, authored, or made available by other users or other third parties on the Services, or which is accessible through or may be located using the Services (collectively, "Third-Party Content") are those of the respective authors or producers and not of Branch or its shareholders, directors, officers, employees, agents, or representatives. Branch does not control Third-Party Content and does not guarantee the accuracy, integrity or quality of such Third-Party Content. Branch is not responsible for the performance of, does not endorse, and is not responsible or liable for, any Third-Party Content or any information or materials advertised in any Third-Party Content. By using our Services, you may be exposed to content that is offensive, indecent, or objectionable. We are not responsible or liable, directly or indirectly, for any damage or loss caused to you by your use of or reliance on any goods, services, or information available on or through any third-party service or Third-Party Content. It is your responsibility to evaluate the information, opinion, advice, or other content available on and through our Services.

USE POLICIES

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You are solely responsible for any content and other material that you submit, publish, transmit, or display on, through, or with our Services.

You will not use our Services to: (i) upload, post, email, or otherwise transmit any information that contains anything unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, invasive of another's privacy, hateful, or racially, ethnically or otherwise objectionable; (ii) harm us or third parties in any way; (iii) impersonate any person or entity, or otherwise misrepresent your affiliation with a person or entity; (iv) upload, post, email, or otherwise transmit any information that you do not have a right to transmit under any law or under contractual or fiduciary relationships (such as inside information, proprietary and confidential information learned or disclosed as part of employment relationships or under nondisclosure agreements); (v) upload, post, email or otherwise transmit any information that infringes any patent, trademark, trade secret, copyright, or other right of any party; (vi) upload, post, email, or otherwise transmit any unsolicited or unauthorized advertising, promotional materials, "junk mail," "spam," "chain letters," "pyramid schemes," or any other forms of unauthorized solicitation; (vii) upload, post, email, or otherwise transmit any material that contains software viruses or any other computer code, files, or programs designed to interrupt, destroy, or limit the functionality of any computer software or hardware or telecommunications equipment; (viii) upload, post, email, or otherwise transmit any sensitive information such as end user account passwords or payment information, medical records, government identifiers, sexual orientation or other information considered sensitive under applicable law; (ix) create lists or segments of children under the age of 13 (and in certain jurisdictions under the age of 16), advertise mobile Apps that are directed to children under 13 (and in certain jurisdictions under 16), and/or knowingly market products or services to children under 13 (and in certain jurisdictions under the age of 16), without employing appropriate settings within the Branch SDKs to limit data collection for children under 13 (and in certain jurisdictions under 16), in order to comply with any applicable laws protecting children (including, but not limited to, GDPR and the U.S. Children’s Online Privacy Protection Act ("COPPA"); (x) interfere with or disrupt the Services or servers or networks connected to the Services, or disobey any requirements, procedures, policies or regulations of networks connected to the Services; (x) intentionally or unintentionally violate any applicable local, state, national or international law or regulation; (xi) "stalk" or otherwise harass another; or (xi) collect or store personal data about other users in a way that violates applicable law.

MARKETING & TRADEMARKS

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You agree to comply with reasonable requests of Branch to support public relations efforts pertaining to the Services, which efforts may include: (a) a press release highlighting your company’s use of the Services; (b) participation in targeted press and analyst interviews highlighting benefits of implementing the Services; and (c) participation in customer case studies developed by Branch and used on Branch’s web site and other collateral. You grant to Branch a non-exclusive, non-transferable, limited right to use your name, trademarks, and logos (collectively, the "Customer Marks") in the production of marketing materials, provided that such use is in accordance with your trademark and logo use guidelines that you provide to Branch. All goodwill developed from such use shall be solely for your benefit.

"Branch Metrics", the Branch Metrics logo, and any other product or service name or slogan displayed on the Services ("Branch Marks") are trademarks of Branch and its suppliers or licensors, and may not be copied, imitated or used, in whole or in part, without the prior written permission of Branch or the applicable trademark holder. You may not use any metatags or any other "hidden text" utilizing "Branch Metrics" or any other Branch Marks without Branch’s prior written permission. In addition, the look and feel of the Services, including all page headers, custom graphics, button icons and scripts, is the trade dress of Branch and may not be copied, imitated or used, in whole or in part, without Branch’s prior written permission. All other trademarks, registered trademarks, product names and company names or logos mentioned in the Services are the property of their respective owners. Reference to any products, services, processes or other information, by trade name, trademark, manufacturer, supplier, or otherwise does not constitute or imply endorsement, sponsorship, or recommendation thereof by Branch.

CONFIDENTIALITY

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You acknowledge and agree that both you and Branch may have access to, or become acquainted with, certain non-public confidential information of the other party ("Confidential Information") including all information clearly identified as confidential at the time of disclosure. You and Branch further agree that, subject to the rights and licenses granted herein, each party's Confidential Information shall include all non-public information, including any customer, customer prospect, marketing, technical, business and/or strategic plans or information provided by such party to the other party in the performance of the services under these Terms.

Each party agrees as follows: (a) to use the Confidential Information of the other party only for the purposes permitted by these Terms; (b) to take all reasonable steps to ensure that the other party’s Confidential Information is not disclosed or distributed by its employees or agents in violation of these Terms, but in no event will either Party use less effort to protect the Confidential Information of the other party than it uses to protect its own Confidential Information of like importance; (c) to restrict access to the Confidential Information disclosed by the other party to such of its employees, agents and third parties, if any, who have a need to have access and who have been advised of and have agreed in writing or are otherwise bound to treat such information in accordance with these Terms; and (d) to return or destroy all Confidential Information of the other party in its possession upon termination of these Terms or upon the disclosing party’s written request. Notwithstanding the foregoing, Confidential Information may be disclosed as required by any governmental agency, provided that before disclosing such information the disclosing party must provide the non-disclosing party with sufficient advance notice of the agency’s request for the information to enable the non-disclosing party to exercise any rights it may have to challenge or limit the agency’s authority to receive such Confidential Information.

The receiving party will not be obligated under this confidentiality section with respect to information that: (a) is or has become readily publicly available through no act or omission of the other party or its employees or agents; (b) is received from a third party lawfully in possession of such information and the receiving party has no knowledge of any disclosure restrictions on such third party to disclose such information; (c) is disclosed to a third party by the disclosing party without restriction on disclosure; (d) was rightfully in the possession of the receiving party without restriction prior to its disclosure by the other party; or (e) was independently developed by employees or consultants of the receiving party without reliance on, or reference to, such Confidential Information.

PROPRIETARY RIGHTS

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You own all right, title and interest in your Apps. The Branch API and the Branch SDKs are licensed, not sold, and Branch and its licensors exclusively own all right, title and interest in and to the Services, the Branch API, and the Branch SDKs, including all associated intellectual property and proprietary rights. You acknowledge that the Services, the Branch API, and the Branch SDKs are protected by copyright, trademark, and other laws of the United States and foreign countries. You agree not to remove, alter or obscure any copyright, trademark, service mark or other proprietary rights notices incorporated in or accompanying the Services, the Branch API, or the Branch SDKs.

Branch may provide you with a mechanism to provide feedback, suggestions, and ideas, if you choose, about the Services ("Feedback"). You agree that Branch may, in its sole discretion, use the Feedback you provide to Branch in any way, including in future enhancements and modifications to the Services. You hereby grant to Branch and its assigns a perpetual, worldwide, fully transferable, sub-licensable, fully paid-up, irrevocable, royalty-free license to use, reproduce, modify, create derivative works from, distribute, and display the Feedback in any manner for any purpose, in any media, software, or technology of any kind now existing or developed in the future, without any obligation to provide attribution or compensation to you or any third party.

DISCLAIMER OF WARRANTIES

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The Services, the Branch API and the Branch SDKs are provided "AS IS," without warranty of any kind. WITHOUT LIMITING THE FOREGOING, BRANCH EXPLICITLY DISCLAIMS ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, QUIET ENJOYMENT OR NON-INFRINGEMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE. Branch does not guarantee the accuracy, completeness, or usefulness of the Services, the Branch API or the Branch SDKs and you rely on the Services, the Branch API and the Branch SDKs at your own risk. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES IN CERTAIN CIRCUMSTANCES. ACCORDINGLY, SOME OF THE LIMITATIONS SET FORTH ABOVE MAY NOT APPLY.

LIMITATION OF LIABILITY

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Except with respect to sections of these Terms pertaining to Confidentiality and Indemnity: (a) Branch and its suppliers and licensors will not be liable for any direct, indirect, incidental, special, consequential, or exemplary damages, including but not limited to, damages for loss of profits, goodwill, use, data, or other intangible losses (even if Branch has been advised of the possibility of such damages), resulting from your use of the Services, the Branch API and/or the Branch SDKs; and (b) under no circumstances will the total liability of Branch and its suppliers and licensors of all kinds arising out of or related to your use of the Services, the Branch API and the Branch SDKs (including but not limited to warranty claims), regardless of the forum and regardless of whether any action or claim is based in contract, tort, or otherwise, exceed the amounts, if any, that you have paid to Branch for use of the Services for the twelve (12) month period prior to the claim.

INDEMNITY

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You will defend, indemnify and hold Branch and its officers, agents, employees, representatives, and assigns harmless from any costs, damages, expenses, and liability associated with any claim, suit or action against Branch brought by a third party caused by (a) your use of the Services, the Branch API and/or the Branch SDKs (including any use of the Services, the Branch API and/or the Branch SDKs by your officers, agents, employees, vendors, representatives, or assigns), or (b) your violation of any of these Terms (including any such violation by your officers, agents, employees, vendors, representatives, or assigns).

Branch will defend, indemnify and hold you and your company’s officers, agents, employees, representatives, and assigns harmless from any costs, damages, expenses, and liability associated with any claim, suit or action against you brought by a third party to the extent based upon a claim that any of the Services infringe the United States copyright rights or misappropriate the trade secret rights of any third party. Upon the occurrence of a claim, suit or action for which indemnity is or may be due, or in the event that Branch believes that such a claim, suit or action is likely, Branch may, at its option (a) appropriately modify the Services so that they become non-infringing, or substitute functionally equivalent services; (b) obtain a license to the applicable third-party intellectual property rights; or (c) terminate these terms on written notice to you. You agree that Branch’s performance of its obligations under this section constitute your exclusive remedy, and Branch’s sole obligation, with respect to a third party infringement claim.

LEGAL NOTICES

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These Terms and all matters arising out of or relating to these Terms shall be governed by the laws of the State of California, without regard to its conflict of law provisions.

Any legal action or proceeding relating to these Terms shall be brought exclusively in the state or federal courts located in the Northern District of California. You and Branch hereby agree to submit to the jurisdiction of, and agree that venue is proper in, those courts in any such legal action or proceeding.

Under no circumstances will either party (including Branch’s licensors) be held liable for any delay or failure in performance resulting directly or indirectly from acts of nature, forces, or other similar causes beyond such party’s control, including, without limitation, internet failures, computer equipment failures, telecommunication equipment failures, other equipment failures, electrical power failures, strikes, labor disputes, riots, insurrections, civil disturbances, shortages of labor or materials, fires, floods, storms, explosions, acts of god, war, governmental actions, orders of domestic or foreign courts or tribunals, or non-performance of third parties, provided that such party gives prompt written notice of such condition and resumes its performance as soon as possible, and provided further that the other party may terminate these Terms if such condition continues for a period of ninety (90) days.

The Services, the Branch API, the Branch SDKs, and any derivatives thereof, may be subject to export control and economic sanctions laws and regulations of the United States and other jurisdictions. Both Customer and Branch each represent that it is not named on any U.S. Government Consolidated Screening denied-party list which may be searched at: https://2016.export.gov/ecr/eg_main_023148.asp. Customer shall not permit any entity or individual to access or use any of the Services, the Branch API, or the Branch SDKs who is listed on the Consolidated Screening List or located in a U.S.-embargoed country (currently Cuba, Iran, North Korea, Sudan, Syria or Crimea), or known to be engaged in proliferation of nuclear, chemical or biological weapons or missiles, or otherwise in violation of any U.S. export law or regulation.

Our failure to enforce any right or provision in these Terms will not constitute a waiver of such right or provision unless acknowledged and agreed to by us in writing. If any provision of these Terms is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary so that these Terms will otherwise remain in full force and effect and enforceable.

These Terms are not assignable, transferable or sublicensable by you except with Branch’s prior written consent. Branch may transfer and assign any of its rights and obligations under these Terms freely and without consent.

No agency, partnership, joint venture, or employment is created as a result of these Terms and you do not have any authority of any kind to bind Branch in any respect whatsoever.

CONTACTING US

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If you have any questions or concerns about our Services or these Terms, you may contact us at:

Branch Metrics, Inc.
1400 Seaport Blvd
Building B, 2nd Floor
Redwood City, CA 94063

or by email at info@branch.io

Privacy Policy
Last updated July 27, 2018

Introduction

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Branch Metrics, Inc. ("Branch", "us" or "we") offers a linking and analytics platform enabling developers of applications (our "Clients")--whether those applications are websites or "apps," and across different types of devices--to improve their end users’ ("Users") cross-application experiences, and to derive additional insights into how their Users download and utilize those applications. Branch recognizes and believes that data privacy is important to all Internet users, and therefore we design and operate our services in a privacy-first manner.

This Privacy Policy is divided into three parts, and is intended to meet requirements globally, including those in North America, Europe, APAC, and other jurisdictions:

  • Collection and Use of Information from Our Services: This section explains how information is collected about our Clients’ Users, and used, by Branch in connection with the provision of our products and services (the "Branch Services" or the "Services").
  • Collection and Use of Information from Our Website: This section explains how information is collected and used by us from our website visitors through our website located at branch.io (the "Website"), which includes the dashboard provided to our Clients located at dashboard.branch.io. So, if you are a Client using our Branch dashboard, this section applies to the data we collect from you.
  • Policies Applicable to Both Our Services & Our Website: This section lays out the parts of the Branch Privacy Policy that apply to both the Services and to the Website.

Collection and Use of Information from Our Services

What Information Does Branch Collect from Our Services?

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Below, we explain what information we collect on behalf of our Clients through the Services, and how we use it. We process information in a way that is relevant for the purpose for which it was collected as described below.

The Branch Services: Overview

Branch provides a variety of Services intended to help Clients bridge together the identity of their Users across a wide array of platforms, devices and applications. Branch helps Clients by connecting User interactions across siloed applications (email, SMS, web browsers, social platforms, native applications and others), so that Clients understand the multiple steps that a User took to ultimately complete a transaction with the business. This information is used by the Client to better inform marketing and product decisions as well as to provide improved user experiences by using their knowledge of continuity.

Branch has no direct relationship with Users. Branch’s Services are provided when Branch Clients install on their platforms “Branch Mechanisms” (including links, pixels, direct platform integrations, etc.) that capture the User action on behalf of the Client. By associating the information collected from these Mechanisms, Branch creates and stores identifiers unique to the Branch platform, and then uses a variety of techniques to connect these User actions and identifiers together. Some of these common connection techniques include a direct pass-through of identifiers from platform to platform, probabilistic matching using real time and historical parameters observed from each interaction, as well as using historical connections aggregated across the Branch platform. These techniques help Clients match Users with devices they use, including matching the same User across multiple devices.

The key use cases of Branch’s connection service are:

  • To support Clients in implementing deep linking, which uses Branch’s connection information in real time to improve the User experience.
    • For example, if a User clicks on a link in an email or ad to a specific page in a Client’s app, Branch helps the User get to that page after they download the app.
  • To report individualized and aggregated analytics metrics about the performance of the Client’s product and marketing initiatives to the Client directly.
    • For example, Branch can tell a Client how many Users that downloaded an app or that went to a specific page in an app came from clicking on a specific link, and provide corresponding advertising identifiers.
  • To assist the Client by presenting real time, targeted messaging to their Users depending on past behavior observed across the tracked platforms with the purpose of driving more engagement to the Client.
    • For example, Branch can use Branch Mechanisms to provide a tailored message like a coupon code or special offer in your website to users who have interacted with your app and/or website in the past.

Branch requires that each Client commit to share with Branch only information that it has lawfully obtained (including, where necessary, by obtaining consent from Users, or from their parents for children under 13, or in certain jurisdictions, under 16), and that it has the right to share with Branch, and we strongly discourage Clients from sharing sensitive User information with us, as such information is not necessary for the provision of the Services.

In the charts below, we summarize the information collected automatically by the Services.

Information Collected By Branch Links and Pixels

Branch collects the following information from web URLs created by the Client and pixels placed on Client websites. Some of this information is considered personal data under applicable law (in other words, information that itself may identify a unique individual or can be linked back to an individual) (“Personal Data”).

Type of Information Collected Purpose
IP Address Standard web HTTP request; used for matching
Cookie Standard web cookies, used for matching
Link Data Metadata controlled by the Client, which may be used to interpret the data for reporting, or for analytics
User Agent Standard web browser user agent metadata; used for matching
Referrer Standard web browser HTTP referrer; may be used for reporting and analytics
Request Standard web HTTP request
Phone Number Used only to facilitate the “Text me the app” feature

Information Collected by Branch Mobile App SDKs and Web SDKs

SDKs are Software Development Kits that include code that allows Clients to use the Branch Services. The Branch Mobile App SDKs and Web SDKs collect the following information when Clients use the SDKs in their mobile applications or websites, some of which is considered Personal Data under applicable law:

Type of Information Collected Purpose
iOS Identifier for Advertising (IDFA) Used for identification and matching
iOS Identifier for Vendors (IDFV) Identification and matching
Android Advertising ID (GAID) Used for identification and matching
Android ID Used for identification and matching
Branch Cookie ID Used for identification and matching
IP Address Used for matching
Application version Metadata feature used for identification and matching
Device model Metadata feature used for identification and matching
Manufacturer Metadata feature used for identification and matching
Operating system Metadata feature used for identification and matching
Operating system version Metadata feature used for identification and matching
Screen size Metadata feature used for identification and matching
Screen resolution Metadata feature used for identification and matching
Session start/stop time Metadata feature used for reporting and analytics
Mobile network status (WiFi, etc) Metadata feature used for identification and matching
Application installed time Metadata feature used for reporting and analytics
Application updated time Metadata feature used for reporting and analytics
Device locale (country and language) Metadata feature used for identification and matching
Local IP address Metadata feature used for identification and matching
Mobile platform Metadata feature used for identification and matching
Branch SDK version Metadata feature used for identification and matching
Developer ID (optional) Client-supplied unique identifier; metadata feature used for identification and matching

How Does Branch Use Information Collected by Our Services?

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Data Branch collects through the Services is processed:

  • to better understand how Users come to download certain apps, what types of apps are popular, or to infer that certain browsers and devices are operated by the same User based upon information collected across multiple non-affiliated apps and websites.
  • to provide, maintain, optimize, research and improve the Branch Services.
  • to fulfill Clients’ and prospective Clients’ requests for the Services including processing data at the Client’s direction and transferring User data to them. Branch does not control how Clients use information Branch shares with Clients and Users should read Clients’ Privacy Policies to understand how they use information they receive from Branch.
  • to analyze and aggregate Client data with data of other Clients for Branch’s own internal business purposes and as permitted by applicable law.
  • to create reports based on aggregated information, which is information that cannot be linked back to any individual person or Client, and share these reports with the public.

Our Clients’ Use of Information

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Our Clients use the information collected via the Services to improve their Users’ app experiences, customize their apps to Users, and to better understand their app marketing programs and how Users discover their apps. For example, a User may want to share information about a hotel that she found in a travel app with a friend. When that User sends her friend a Branch link to that hotel, after clicking the link the friend is brought directly to the content relating to that hotel within the app, rather than landing on the app’s homepage and having to search for the hotel. The travel app would also gain insights and analytics as to how the content is being shared from its app.

We require that our Clients utilize our Services responsibly and in accordance with our Terms & Conditions. Branch is not responsible for the data practices of any of our Clients through the Services or otherwise. Each Client’s practices are subject to each Client’s individual privacy policy. Users should review the privacy policy of each Client to understand how that Client uses User information collected through the Services.

User Opt-Outs

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Branch recognizes a number of consumer choice mechanisms.

Mobile Device Identifier: To exercise the mobile device privacy settings controls, please visit the privacy settings of your Android or iOS device and select “opt-out of interest based ads” (Android) or “limit ad tracking” (Apple iOS). Branch will only be able to collect information as permitted by these settings.

Branch’s Browser Cookie Opt-out: Our cookie-based opt-out can be accessed by clicking here. This will place a Branch opt-out cookie on your browser. Where Branch detects the presence of that opt-out cookie, we will no longer set cookies (beyond the opt-out cookie itself). Due to the nature of the Services, some functionality will be degraded or no longer work as a result. Cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out. For example, if you have opted-out on your computer browser, that opt-out will not be effective on your mobile device.

Client App Opt-out Controls: Branch supports functionality to allow Clients to respect granular controls regarding User data privacy rights. Clients can flag in the Branch SDK that a particular User has requested that their data not be processed by Branch, in which case Branch will no longer process engagement data on behalf of the Client for that User.

Collection and Use of Information from Our Website

What Information Does Branch Collect from Our Website?

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Branch collects information from Website visitors (“you” or “Website Users”) located at www.branch.io (the “Website”), which includes the dashboard provided to our Clients located at dashboard.branch.io. The types of information we may collect and our privacy practices depend on the nature of the relationship you have with us and the requirements of applicable law. Below are the legal bases and some of the ways we collect information and how we use it. We process information in a way that is relevant for the purpose for which it was collected as described below.

What We Collect from Clients that Use the Website

Branch collects personal and non-personal data via the Website. Personal Data is information that itself may identify a unique individual or can be linked back to an individual. For example, when Clients register to use our Services, we ask them to provide us with Personal Data, including first and last name and email address.

Dashboard Information: Information we collect from visitors who register for an account on our dashboard includes the following, some of which is considered Personal Data under applicable law

Type of Information Collected Purpose
IP Address Standard web HTTP request; may be used for limited security login controls
Cookie (ours) Standard web cookie used for dashboard session management
Cookie (third-party) Third-party web tracking tools used for internal business intelligence
First, Last Name Used for team user identification
Email Used as the primary login identifier
User Agent Standard web browser user agent metadata; may be used for limited security login controls
Referrer Standard web browser HTTP referrer; may be used for general internal business analytics
Request Standard web HTTP request; may be used for general internal business analytics
Github ID (optional) Can be used as a login method

We also require Clients to set up a user ID and unique password for account security purposes. Clients must not share their passwords with anyone. Clients also have the option of adding other team members to their account. This account information enables us to set up an account for Clients, to provide the Services, and to otherwise manage Client accounts. We may also use this information to notify Clients about updates to our Services and provide them with promotional emails. We offer a mechanism to opt-out from promotional emails as described in the “Opt-out from Promotional Emails” section below.

Account and Billing Information: To the extent that we charge a fee for the Services, we may also collect billing and payment information from Clients through our third-party payment processors.

Third Party Connection Information: Some features of the dashboard Services allow you to share your information through your accounts with other companies such as Facebook and Google. If you choose to connect Branch to such third-party services, we may collect information related to your use of those third-party services, such as authentication tokens that allow us to connect to your third-party service accounts. We will ask you for permission before you authorize our collection of this information. We may also collect information about how you are using the Services to interact with those connected third-party services.

Communications with Branch: Some Users may provide Personal Data to Branch by sending us an email or filling out an online form on the Website. We use this information to answer their question(s), and may store that information for our record keeping, marketing, and advertising purposes.

Research/Survey Solicitations: From time to time, we may perform research (online and offline) via surveys. We may engage third-party service providers to conduct such surveys on our behalf. All survey responses are voluntary, and the information collected will be used for research and reporting purposes to help us better serve individuals by learning more about their needs and the quality of the products and services we provide. The survey responses may be utilized to determine the effectiveness of our Website, various types of communications, advertising campaigns and/or promotional activities.

Cookies, Pixels and Web Beacons: We also collect other data via the Website from Website Users, including Website Users employed by or affiliated with Clients, through cookies and/or web beacons. Such information, some of which may be considered Personal Data under applicable law, may include IP address, pages viewed, browser type, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit to the Website, the referring URL, and your computer’s operating system.

If you consent to the use of cookies and web beacons when you visit the Website, we will collect information through those tools. Cookies are small data files stored on your hard drive by a website and web beacons are electronic images that may be used on our Website or in our emails. Cookies help us improve your experience on the Website as well as our marketing activities. We use cookies to see which areas and features are popular and to count visits to our Website. For more information about cookies and web beacons, please visit http://www.allaboutcookies.org/. For more information about how to opt-out of cookies and web beacons after you have consented to their use, see the “Opt-out from Website Cookies/Web Beacons” section below.

How Does Branch Use the Information Collected through its Website?

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Data Branch collects through the Website is processed:

  • to provide, maintain, optimize, research and improve the Website;
  • to fulfill your and prospective Clients’ requests for the Services;
  • to send information about the Services including confirmations, invoices, payment processing, technical notices, updates, security alerts, and support and administrative messages;
  • to communicate about products and services offered by Branch and Branch's selected partners. We receive opt-in consent to send promotional and marketing messages to users where required by applicable law. You can opt-out of receiving these messages at any time as described below in the section titled: “Opt-out from Promotional Emails”;
  • to conduct research;
  • to manage your information and account, to improve and administer our Website, to contact Website Users to answer questions or resolve problems, or to verify your identity;
  • to conduct research to help us to optimally deliver our existing Services or develop new products, processes and services;
  • for ad delivery and reporting purposes and to create data and analytics products and services;
  • to make the Website easier to use by reducing the need for Clients and Users to enter information;
  • for other purposes disclosed to you at the time you provide data to us;
  • with your consent; or
  • where Branch otherwise has a legitimate interest in collecting the data, such as direct marketing, individual or market research, product improvement, anti-fraud protection, or where required by law.

Opt-Out & Do Not Track - Your Choice Mechanisms

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Where you have consented to Branch's processing of your Personal Data in connection with your use of the Website, you may withdraw that consent at any time by following the instructions below. Additionally, before we use Personal Data for any new purpose not originally authorized by you, we will provide information regarding the new purpose and give you the opportunity to opt out. Where your consent for the processing of Personal Data is otherwise required by law or contract, we will comply with the law or contract.

Opt-out from Promotional Emails

You can opt-out of receiving promotional emails from us by following the instructions in those emails, or by filling out this form. You can also opt-out of certain categories of emails using this form. If you opt-out using any of these tools, we may still send you non-promotional emails, such as certain updates about your account or updates to our Terms & Conditions and this Privacy Policy and/or use of the Services.

Opt-out from Website Cookies/Web Beacons

We will only use cookies with your permission. If you permit us to use cookies/web beacons as discussed above (“What We Collect from Users that Use the Website”), but would like to opt-out:

Also, you can choose to set your browser to remove cookies and to reject cookies. To exercise the Do Not Track settings, please visit the privacy settings of your browser. Where Branch is able to see that such a selection has been made, we will not use information collected from that device to target advertising on that browser. Dashboard users must use the “Cookie Consent” feature to revoke permission to place cookies.

Note that, even if you opt-out, we may still collect and use non-personal data regarding your activities on our Website. This also does not opt you out of being served advertising altogether; you will continue to receive generic advertisements.

Third-Party Tools/Analytics on the Website

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The Website utilizes third-party tracking tools from third-party service providers, which may enable these third parties to analyze our Website traffic for analytics purposes. Some of these third-party service providers may collect information from this Website for retargeting and interest-based advertising purposes. For more information about these forms of ad targeting and to understand your right to opt-out from these practices, please visit http://www.aboutads.info/choices/. All of these tools are hosted by the third parties who provide them, and your interactions with these features are governed by the privacy policies of the third parties providing them. These tools include, but are not limited to, those below.

Google. We may use Google Analytics and Google Analytics Demographics and Interest Reporting to collect information regarding visitor behavior and visitor demographics on our Website, and to develop website content. This analytics data is not tied to any Personal Data. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. You can opt-out of Google’s collection and processing of data generated by your use of the Services by going to http://tools.google.com/dlpage/gaoptout.

Mixpanel. We use a service provided by Mixpanel, Inc. (“Mixpanel”) to provide us with analytics data regarding Website Users’ interactions with our Website and Services. You may opt-out of Mixpanel’s automatic retention of data that is collected while using the Services by visiting https://mixpanel.com/optout/. To track opt-outs, Mixpanel uses a persistent opt-out cookie placed on your device. Please note that if you get a new computer, install a new browser, erase or otherwise alter the browser’s cookie file (including upgrading certain browsers), you may delete the Mixpanel opt-out cookie.

Facebook. We may use certain tools offered by Facebook, Inc. (“Facebook”) that enable it to collect or receive information about actions Website Users take on our Website through use of cookies, web beacons and other storage technologies or in order to provide measurement services, targeted ads and other services. For more information regarding the collection and use of such information by Facebook, please see the Facebook Data Policy, available at: https://www.facebook.com/policy.php.

Intercom. We use Intercom (www.intercom.com) to facilitate communications with, maintain information about, and collect publicly available information about, our Website Users. For more information on Intercom’s services, please visit www.intercom.com.

POLICIES APPLICABLE TO BOTH OUR SERVICES & OUR WEBSITE

How does Branch Share Information?

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In addition to the ways described in our Terms & Conditions and this Privacy Policy, Branch may also share information with others under the following circumstances:

  • With third-party vendors, consultants and other service providers who work for us and need access to information we collect to do that work. You can access a list of our third-party vendors who may process Personal Data on our behalf here. These third parties are prohibited from using the information for purposes other than performing services for us or to comply with applicable legal requirements.
  • With our Clients and their agents, as described in this Policy.
  • To comply with laws or to respond to lawful requests and legal process including to meet national security or law enforcement requirements, and in order to investigate, prevent, or take action regarding suspected, or actual, prohibited activities, including but not limited to fraud and situations involving potential threats to the physical safety of any person.
  • To protect the rights and property of Branch, our agents, Clients, Users, Website Users, and others including to enforce our agreements, policies, and Terms & Conditions.
  • In connection with or during negotiation of any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Updating Your Information and Contact Preferences; California Privacy Rights

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We provide Clients with a mechanism to access, review and update information via the dashboard. If you wish to review or update your information, please visit branch.io and login using the username and password you created. Next, please select “Account Settings” which can be found in the lower left corner of the dashboard screen, then select the “User” tab near the top. If you would like to delete your account, please email support@branch.io

Under California law, California residents who have an established business relationship with us may choose to opt-out of the disclosure of Personal Data about them to third parties for such third parties’ direct marketing purposes. Our policy is not to disclose Personal Data collected through our Website to a third party for direct marketing purposes without your approval. If you choose to opt-out at any time after granting approval, email privacy@branch.io.

California residents who have provided us with Personal Data can also request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their Personal Data (if any) for such third parties’ direct marketing purposes in the prior calendar year, as well as the type of Personal Data disclosed to those parties.

We Secure the Information We Collect

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Securing the information provided by our Clients and collected through our Website is important to us. Branch has implemented industry-standard technical, administrative, and physical safeguards to help protect the information on our servers against unauthorized access, alteration, disclosure or destruction. You are responsible for maintaining the secrecy of your own passwords. If you have reason to believe that your passwords or Personal Data are no longer secure, please promptly notify us at privacy@branch.io.

Our Data Retention Policy

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For our Services: Branch stores the information collected by our Services (see the “What Information Does Branch Collect from our Services?” section above) so long as our systems continue to encounter that User. After that User has been inactive for 30 days (or 90 days for specific attribution products), identifiers collected from that User will be deleted.

Usage activity logs, which are used for the purpose of reporting and analytics, are stored in an identifiable form for no more than 7 days, after which these logs are removed or pseudonymized. Any and all pseudonymized logs are deleted after 6 months.

Aggregated reporting metrics shared with Clients are retained (in aggregate and anonymized form) for a default of 6 months, unless otherwise required by applicable law or otherwise agreed between Branch and the Client.

Phone numbers provided through the "Text me the app" feature are deleted within 7 days.

For the Website: We store Personal Data such as email address or billing details for so long as you continue to have a business relationship with Branch and for a reasonable time thereafter for record-keeping purposes. If applicable to you, you may ask us to delete that information by following the instructions above or pursuant to your right of erasure as described in the “Rights of Access, Rectification, Erasure and Restriction” section below.

Links to Other Websites

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The Website and/or Services may contain links to other websites and other websites may reference or link to our Website and/or Services. These other domains and websites are not controlled by Branch, and we do not endorse or make any representations about third-party websites or social media platforms. We encourage you to read the privacy policies of each and every website and application that you interact with. We do not endorse, screen, or approve, and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.

International Data Transfers

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All information collected via the Website and Services is stored on servers located in the United States. In the process of providing the Services, we may transfer information across borders from other countries or jurisdictions into the United States. By using the Services, each Client and Website User consents to the transfer and processing of information to the U.S. in accordance with this Privacy Policy. Data transfers from the European Union and Switzerland are subject to our compliance with the Privacy Shield mechanism discussed in the “Privacy Shield For EU and Swiss Personal Data Transferred into the United States” section below.

Privacy Shield For EU and Swiss Personal Data Transferred into the United States

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Branch complies with the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland transferred to the United States pursuant to Privacy Shield.  Branch has certified that it adheres to the Privacy Shield Principles with respect to such data. If there is any conflict between the policies in this privacy policy and data subject rights under the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit https://www.privacyshield.gov.

Branch is subject to the investigatory and enforcement authority of the US Federal Trade Commission.

Pursuant to the Privacy Shield Frameworks we are obliged to inform EU and Swiss individuals whose data is being transferred into the United States that we may be required to release personal data in response to lawful requests by public authorities including to meet national security and law enforcement requirements.

Branch remains liable for the onward transfer of EU and Swiss personal data to agent third parties pursuant to the Privacy Shield unless we can prove we were not a party to the actions giving rise to the damages.

We acknowledge the right of EU and Swiss individuals to access their data pursuant to the Privacy Shield. EU and Swiss individuals wishing to exercise this right may do so by contacting privacy@branch.io.

In compliance with the Privacy Shield Principles, Branch commits to resolve complaints about your privacy and our collection or use of your personal information transferred to the United States pursuant to Privacy Shield. European Union and Swiss individuals with Privacy Shield inquiries or complaints should first contact Branch at:

Branch Metrics, Inc.
1400 Seaport Blvd
Building B, 2nd Floor
Redwood City, CA 94063
or by email at info@branch.io

Branch has further committed to refer unresolved privacy complaints under the Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU PRIVACY SHIELD, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit http://www.bbb.org/EU-privacy-shield/for-eu-consumers for more information and to file a complaint. This service is provided free of charge to you.

If your Privacy Shield complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms.  See Privacy Shield Annex 1 at https://www.privacyshield.gov/article?id=ANNEX-I-introduction.

Rights of Access, Rectification, Erasure and Restriction For EU Individuals Pursuant to GDPR

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Services: Because Branch is a service provider that processes data on behalf of its Clients, any requests relating to European Users’ exercise of their rights of access, rectification, erasure, or restriction under the European General Data Protection Regulation (“GDPR”) must be provided to Branch by a Client. Clients can notify Branch of these requests here.

Moreover, Branch supports functionality to allow Clients to respect granular controls regarding User data privacy rights. Clients can flag in the Branch SDK that a particular User has requested that their data not be processed by Branch, in which case Branch will no longer process engagement data on behalf of the Client for that User.

Website: Website Users who are residents of the European Economic Area may seek confirmation regarding whether Branch is processing Personal Data about you, request access to such data, and ask that we correct, amend, or delete it where it is inaccurate or has been processed in violation of the Privacy Shield Principles. You can submit such requests starting on May 25, 2018 at https://gdpr.branch.io/hc/en-us/requests/new, which will be processed in line with applicable law. Although we make good faith efforts to provide you with access to your Personal Data, there may be circumstances in which we are unable to provide access, including but not limited to: where the information contains legal privilege, would compromise others’ privacy or other legitimate rights, where the burden or expense of providing access would be disproportionate to the risks to your privacy in the case in question, or where it is commercially proprietary. To protect your privacy, we will take commercially reasonable steps to verify your identity before granting access to or making any changes to your Personal Data.

European individuals have the right to file a GDPR complaint directly with the appropriate EU Data Authority. For information on who those parties are and how they can be reached please go to http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm.

Our Policy Regarding Children

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Services: The Branch Services are not directed to children. We require that Clients agree to either not send to us data relating to any children under 13 (or, in certain jurisdictions, under 16), unless they obtain all parental consents necessary under applicable law for collection of data from any such children prior to sending any data relating to such children to Branch. If you are a Client and want to learn more about Branch SDK features that you can use in your compliance with the U.S. Children’s Online Privacy Protection Act (COPPA), GDPR, or any other applicable law, please contact privacy@branch.io. If you believe that we might have any information from or about a child under 13 (and in certain jurisdictions under 16) without the requisite parental consent, please contact us at privacy@branch.io, so that Branch can promptly investigate and delete any inappropriately obtained information.

Website: The Branch Website is not directed to children. We do not knowingly collect through the Website Personal Data from anyone under the age of 13 (and in certain jurisdictions under the age of 16). If you are under 13 (and in certain jurisdictions under 16), please do not attempt to register or send any information about yourself to us, including your name, address, telephone number, or email address. No one under 13 (and in certain jurisdictions under 16) may provide any Personal Data to us. In the event that we learn that we have collected any such data from a child under 13 (and in certain jurisdictions under 16) through our Website, we will take reasonable steps to delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13 (and in certain jurisdictions under 16), please contact us at privacy@branch.io, so that Branch can promptly investigate and delete any inappropriately obtained information.

Contact Us, Questions, Changes to This Privacy Policy

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We may change this Policy at any time in our sole discretion. We will post all changes to this Policy on this page and will indicate at the top of the page the modified Policy’s effective date. If you have any questions or suggestions regarding this Policy, please contact us at:

Branch Metrics, Inc.
1400 Seaport Blvd
Building B, 2nd Floor
Redwood City, CA 94063
or by email at info@branch.io

Compliance

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This Privacy Policy shall be implemented by Branch and all its operating divisions, subsidiaries and affiliates. Branch has put in place mechanisms to verify ongoing compliance with Privacy Shield Principles and this Privacy Policy.