Branch Metrics, Inc. ("Branch Metrics", "us" or "we") offers a sharing and analytics platform to enable mobile application developers (our “Clients”) to promote their Apps and to derive additional insights into how people that use the Internet (“Users”) download and utilize those Apps. Branch Metrics recognizes that privacy is an important issue, so we design and operate our services with the protection of your privacy in mind. This privacy policy ("Policy") explains how information is collected and used pursuant to offering our products and services (the "Branch Metrics Services" or “Services”). This Policy also explains how information is collected and used in connection with our corporate website located at www.branch.io (the “Website”).
We also collect non-personally identifiable information (“Non-PII”) via the Website from Users, including Clients. Non-PII is information that cannot by itself be used to identify a particular person or entity, and may include your IP host address, pages viewed, browser type, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer’s operating system. We use the Non-PII collected via the Website to help administer the Website.
We automatically collect information using "cookies" and Web beacons on the Website. Cookies are small data files stored on your hard drive by a website and web beacons are electronic images that may be used on our Website or in our emails. Among other things, cookies help us improve your experience on the Website as well as our marketing activities. We use cookies to see which areas and features are popular and to count visits to our Website. Most web browsers are set to accept cookies by default. If you prefer, you can choose to set your browser to remove cookies and to reject cookies. Removing or rejecting cookies could negatively impact your experience on the Website. For more information about cookies and web beacons, please visit http://www.allaboutcookies.org/.
Clients may also pass custom data points to Branch pursuant to providing the Services such as the ad campaign name or information used to customize your experience with an App post install. The type of custom information shared via our Service is ultimately determined by our Clients. We strongly encourage Clients not to share sensitive information such as credit card or password information via our Service.
Our Clients generally use the information collected via the Service to better understand their App marketing programs, to better understand how Users discover their Apps, and to customize their Users’ app experiences. For example, a retailer might want to direct some of their Users to the section of the App that offers shoes, while directing other Users to the section of the App that offers shirts. Some App developers might even want to place shoes into an App’s shopping cart for Users that indicated a strong interest in buying a particular pair of shoes prior to downloading that App. We require that our Clients utilize our Service responsibly and in accordance with our Terms and Conditions of Service. Branch Metrics is not responsible for the data practices of any of our Clients. Each Client’s practices are subject to each Client’s individual privacy policies. Users should review the privacy policy of any company prior to sharing their information.
Branch Metrics reserves the right to use the information in our possession for the following purposes: (1) to fulfill Clients and prospective Clients’ requests for the Services; (2) to improve our Website and Services; (3) to contact Clients and Uses to answer questions or resolve problems; (4) to send information about Branch Metrics Services including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages; (5) to communicate with you about products and services offered by Branch Metrics and our selected partners; (6) to conduct research; (7) to create analytics products and services; and (8) to make the Website easier to use by reducing the need for Clients and Users to enter information.
Branch Metrics may also utilize information collected via the Website or the Service to better understand how Users come to download certain mobile Apps, what types of Apps are popular, what characteristics Users of certain Apps may have in common, and the connections between Users’ devices.
To exercise the mobile device settings opt-out, please visit the privacy settings of your Android or iOS device and select “limit ad tracking” (Apple iOS) or “opt-out of interest based ads” (Android). Where Branch Metrics is able to see that such a selection has been made, we will not use information collected from that device to target advertising on mobile applications.
To exercise the Do Not Track settings, please visit the privacy settings of your browser. Where Branch Metrics is able to see that such a selection has been made, we will not use information collected from that device to target advertising on that browser.
We provide Clients with a mechanism to access, review and update information via the Website. If you wish to review or update your information, please visit branch.io and login using the user name and password you created. Next, please select "Account” which can be found in the lower left corner of the dashboard screen. If you would like to delete your account, please email info@branch.io.
In addition, you can opt-out of receiving promotional emails from us by following the instructions in those emails. If you opt-out, we may still send you non-promotional emails, such as emails about your account. Under California law, California residents who have an established business relationship with us may choose to opt-out of the disclosure of personal information about them to third parties for such third parties' direct marketing purposes. As detailed above, our policy is not to disclose personal information collected online to a third party for direct marketing purposes without your approval. If you choose to opt- out at any time after granting approval, email privacy@branch.io.
Except as described in this policy, Branch Metrics does not rent, sell, or share personally identifiable information collected on the Websites or through the Branch Metrics Services with other people or nonaffiliated companies unless we have your consent, or under the following circumstances:
Please note that Branch Metrics may be subject to liability as a result of our transfer of personal data to third parties.
The security of your information is important to us, including but not limited to the PII collected via the Website and Services. Branch Metrics has implemented a number of technical, administrative, and physical safeguards to help protect the information on our servers against unauthorized access, alteration, disclosure or destruction. No method of transmission over the Internet or method of electronic storage is 100% secure; therefore, while the company strives to use commercially acceptable means to protect your information, it cannot guarantee absolute security.
We store PII such as email address or billing details for so long as you continue to have a business relationship with Branch Metrics and for a reasonable time thereafter for record keeping purposes. You may ask us to delete that information by following the instructions above. Branch will store Non-PII collected via our Services such as a User’s pseudonymous ID (e.g., cookie ID, IDFA, IP address, collectively, a “User ID”) so long as our systems continue to encounter that User ID. We remove the User ID within two years after our last encounter with that User ID. After a User ID is removed, Branch reserves the right to store the de-identified data set for up to five years.
Neither the Branch Metrics Website nor the Services are directed to children. We do not knowingly collect PII from anyone under the age of 13. If you are under 13, please do not attempt to register or send any information about yourself to us, including your name, address, telephone number, or email address. No one under the age of 13 may provide any personal information to us. In the event that we learn that we have collected PII from a child under age 13 we will take reasonable steps to delete that information as quickly as possible. If you believe that we might have any information from or about a child under the age of 13, please contact us at privacy@branch.io.
The Website utilizes third party tracking tools from third party service providers, which may enable these third parties to analyze our Website traffic for analytics purposes. The Website also includes social media tools, such as the Facebook Like button. Such tools may collect information such as your IP address and which page you are visiting on our Website, and may set a cookie to enable the feature to function properly or to tailor or personalize the services of the company providing the feature. All of these tools are hosted by the third parties who provide them, and your interactions with these features are governed by the privacy policy of the company providing it.
All information we have is stored on servers located in the United States. In the process of providing our Website or the Services, we may transfer information across borders from your country or jurisdiction into the United States. With the exception of data transfers from the EU and Switzerland, by providing Branch with your personal information, you hereby consent to the transfer of information to the U.S.
Branch complies with the EU-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries. Branch has certified that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. We are subject to the investigatory and enforcement powers of the FTC with respect to our adherence to Privacy Shield. If there is any conflict between the policies in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page once it is available, please visit https://www.privacyshield.gov.
Branch complies with the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries. We have certified that Branch adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. If there is any conflict between the policies in this privacy policy and the Safe Harbor Principles, the Safe Harbor Principles shall govern. To learn more about the Safe Harbor program, and to view our certification page, please visit http://2016.export.gov/safeharbor/swiss/.
We may change this Policy at any time. We will post all changes to this Policy on this page and will indicate at the top of the page the modified policy's effective date. If you have any questions or suggestions regarding this Policy, please contact us at:
Attn: Privacy Officer
Branch Metrics, Inc.
195 Page Mill Road, Suite 101
Palo Alto, CA 94306
privacy@branch.io
We have further committed to refer unresolved privacy complaints under the EU-US Privacy Shield Principles to the BBB EU PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit www.bbb.org/EU-privacy-shield/for-eu-consumers/ for more information and to file a complaint.
We have further committed to refer unresolved privacy complaints under the Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU Safe Harbor, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by the privacy department at Branch Metrics, please visit the BBB EU SAFE HARBOR web site at www.bbb.org/us/safe-harbor-complaints for more information and to file a complaint.
Please note that if your complaint is not resolved through these channels, under limited circumstances, a binding arbitration option may be available before a Privacy Shield Panel.