We are a linking and analytics platform for app and website developers. And we are proud of our commitment to providing our services in a privacy-first way. So we thought it would be helpful to lay out, in plain English, the Branch Guiding Privacy Principles that drive how we’ve chosen to design our services with privacy as a top priority. You’ll find our official Privacy Policy below this section, but we hope you’ll find this summary of our principles helpful.
Beyond these principles stated above, Branch will continue to find ways to design our services to respect end user privacy. We’re committed to making sure our customers understand how we use data they entrust to us and how they can control it so that they can, in turn, be transparent with their end users.
Branch Metrics, Inc. ("Branch", "us" or "we") offers a linking and analytics platform enabling developers of applications (our "Clients")--whether those applications are websites or "apps," and across different types of devices--to improve their end users’ ("Users") cross-application experiences, and to derive additional insights into how their Users download and utilize those applications. Branch recognizes and believes that data privacy is important to all Internet users, and therefore we design and operate our services in a privacy-first manner.
This Privacy Policy is divided into three parts, and is intended to meet requirements globally, including those in North America, Europe, the Asia-Pacific, and other jurisdictions:
Below, we explain what information we collect on behalf of our Clients through the Services, and how we use it. We process information in a way that is relevant for the purpose for which it was collected as described below.
Branch provides a variety of Services intended to help Clients understand the use of their digital properties by their Users across a wide array of platforms, devices and applications. Branch helps Clients by connecting User interactions across siloed applications (email, SMS, web browsers, social platforms, native applications and others), so that Clients understand the multiple steps that a User took to ultimately complete a transaction with the business. This information is used by the Client to better inform marketing and product decisions as well as to provide improved user experiences by using their knowledge of continuity.
Branch has no direct relationship with Users. Branch’s Services are provided when Branch Clients install on their platforms “Branch Mechanisms” (including links, pixels, direct platform integrations, etc.) that capture User action on behalf of the Client. Using the information collected from these Branch Mechanisms, Branch uses a variety of attribution techniques to connect User actions across different channels and platforms. Some of these attribution techniques include a direct pass-through of identifiers from platform to platform, creating and storing identifiers unique to the Branch platform to connect User actions and identifiers together, and predictive modeling algorithms using real time and historical data parameters observed from User interactions where there are no universal identifiers available, as well as using historical connections Branch has derived over time using our technology. In some cases, these connections are made without the use of cookies. These techniques help Clients match Users with devices they use, including matching the same User across multiple devices.
The key use cases of Branch’s connection service are:
Branch requires that each Client commit to share with Branch only information that it has lawfully obtained (including, where necessary, by obtaining consent from Users), and that it has the right to share with Branch. We strongly discourage Clients from sharing sensitive User information with us, as such information is not necessary for the provision of the Services, and we prohibit them from providing us with data relating to children under 13 (or, in certain jurisdictions, under 16).
In the charts below, we summarize the information collected automatically by the Services.
Branch collects the following information from URLs created by the Client and pixels placed on Client websites. Some of this information is considered personal data under applicable law (in other words, information that itself may identify a unique individual or can be linked back to an individual) (“Personal Data”).
| Type of Information Collected | Purpose |
|---|---|
| IP Address | Standard web HTTP request; used for attribution and to understand general location |
| Cookie | Standard web cookies, used for device identification and attribution |
| Link Data | Metadata controlled by the Client, which may be used to interpret the data for reporting, or for analytics |
| User Agent | Standard web browser user agent metadata; used for device identification and attribution |
| Referrer | Standard web browser HTTP referrer; may be used for reporting and analytics |
| Request | Standard web HTTP request |
| Phone Number | (Optional) used only to facilitate the “Text me the app” feature if used |
| Engagement Data |
Information relating to the Client’s ad campaigns and User interactions, such as clicks on Client ads, Client ad impressions viewed, audiences or segments to which an ad campaign is attributed, type of ads and the webpage from which such ads were displayed, and webpages on Client’s website visited by a User. Other interactions, events and actions Clients choose to measure and analyze within their website (e.g. add to cart, purchases made, clicks, engagement time etc.). |
SDKs are Software Development Kits that include code that allows Clients to use the Branch Services. The Branch Mobile App SDKs, Web SDKs, and Over-the-Top (OTT) SDKs collect the following information when Clients use these SDKs in their applications or websites, some of which may be considered Personal Data under applicable law:
| Type of Information Collected | Purpose |
|---|---|
| Advertising identifier (e.g. GAID, Android ID, IDFA, IDFV, RIDA) | Used for device identification and attribution |
| Branch Cookie ID | Used for device identification and attribution |
| IP Address | Standard web HTTP request; used for device identification, attribution, and to understand general location |
| Referrer | Standard web browser HTTP referrer; may be used for reporting and analytics |
| Central Processing Unit (CPU) Type | Metadata feature used for device identification and attribution |
| Build | Metadata feature used for device identification and attribution |
| Internet connection type | Metadata feature used for device identification and attribution |
| Application version | Metadata feature used for device identification and attribution |
| Device model | Metadata feature used for device identification and attribution |
| Manufacturer | Metadata feature used for device identification and attribution |
| Operating system | Metadata feature used for device identification and attribution |
| Operating system version | Metadata feature used for device identification and attribution |
| Screen size (height, width) | Metadata feature used for device identification and attribution |
| Screen resolution | Metadata feature used for device identification and attribution |
| Mobile network status (WiFi, etc) | Metadata feature used for device identification and attribution |
| Device locale (country and language) | Metadata feature used for device identification and attribution |
| Local IP address | Metadata feature used for device identification and attribution |
| Mobile platform | Metadata feature used for device identification and attribution |
| Branch SDK version | Metadata feature used for device identification and attribution |
| Developer ID | (optional) Client-supplied unique identifier; metadata feature Used for device identification and attribution |
| Carrier ID | Metadata feature used for device identification and attribution |
| Engagement Data |
Information relating to the Client’s ad campaigns and User interactions, such as clicks on Client ads, Client ad impressions viewed, audiences or segments to which an ad campaign is attributed, type of ads and the application page from which such ads were displayed, pages on Client’s application visited by a User, and downloads and installations of applications. Other interactions, events and actions Clients choose to measure and analyze within their application (e.g. add to cart, purchases made, clicks, engagement time etc.). |
In addition to the information identified above, the Branch Desktop SDKs collect the following identifiers when Clients use these SDKs in their desktop applications, some of which may be considered Personal Data under applicable law:
| Type of Information Collected | Purpose |
|---|---|
| MAC address | Used for device identification and attribution |
| Windows Advertising ID | Used for device identification and attribution |
| CPU ID | Used for device identification and attribution |
If Clients use Branch’s China Features, please click here for additional information.
As part of Branch’s Services, Branch’s Clients may direct certain of their vendors or business partners (such as an ad network or vendor) to provide certain Engagement Data to Branch on the Client’s behalf.
Data Branch collects through the Services is processed:
We may aggregate and/or de-identify the data we collect through the Services. After data has been aggregated and/or de-identified, Branch cannot use it to personally identify an individual. We may use de-identified and/or aggregated data for any purpose, including without limitation for research and marketing purposes, and may also share such data with any third parties, including business partners, Clients, and/or others.
Our Clients use the information collected via the Services to improve their Users’ app experiences, customize their apps to Users, and to better understand their app marketing programs and how Users discover their apps. For example, a User may want to share information about a hotel that she found in a travel app with a friend. When that User sends her friend a Branch link to that hotel, after clicking the link the friend is brought directly to the content relating to that hotel within the app, rather than landing on the app’s homepage and having to search for the hotel. The travel app would also gain insights and analytics as to how the content is being shared from its app.
We require that our Clients utilize our Services responsibly and in accordance with our Terms & Conditions. Branch is not responsible for the data practices of any of our Clients through the Services or otherwise. Each Client’s practices are subject to each Client’s individual privacy policy. Users should review the privacy policy of each Client to understand how that Client uses User information collected through the Services.
Branch recognizes a number of consumer choice mechanisms. Due to the nature of the Services, some functionality may be degraded or no longer work as a result if you exercise certain of the opt-outs below.
Branch’s Browser Cookie Opt-Out: Our cookie-based opt-out can be accessed by clicking here. This will place a Branch opt-out cookie on your browser. Where Branch detects the presence of that opt-out cookie, we will no longer set cookies (beyond the opt-out cookie itself). Cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out. For example, if you have opted-out on your computer browser, that opt-out will not be effective on your mobile device.
NAI Browser-Based Opt-Out: Branch is a member of the Network Advertising Initiative (“NAI”), and adheres to its Code of Conduct. NAI provides you with the opportunity to opt-out (on a browser-by-browser basis) from data collection by participating NAI members, including Branch. That opt-out is available here.
Device-Based Opt-Out: You can submit a request to opt-out of the Branch Services on a particular device by submitting a request here.
Device Identifiers: To exercise your device’s privacy settings controls, please visit the privacy settings menu of your device to review and access the privacy controls made available on the device. Branch will only be able to collect information as permitted by these settings.
Client App Opt-out Controls: Branch‘s SDK Privacy Controls allow Clients to respect granular controls regarding User data privacy rights. Clients can flag in the Branch SDK that a particular User’s data should not be processed by Branch, in which case Branch will no longer process engagement data on behalf of the Client for that User.
Engagement Builder: Branch's Engagement Builder feature may be used to help Clients conduct re-engagement and re-targeting campaigns. We require that Clients using Branch’s Engagement Builder feature for such purposes respect User opt-out preferences passed to them by Branch.
Branch collects information from Website visitors (“you” or “Website Users”) located at www.branch.io (the “Website”), which includes the dashboard provided to our Clients located at dashboard.branch.io. The types of information we may collect and our privacy practices depend on the nature of the relationship you have with us and the requirements of applicable law. Below are the legal bases and some of the ways we collect information and how we use it. We process information in a way that is relevant for the purpose for which it was collected as described below.
Branch collects personal and non-personal data via the Website. Personal Data is information that itself may identify a unique individual or can be linked back to an individual. For example, when Clients register to use our Services, we ask them to provide us with Personal Data, including first and last name and email address.
Dashboard Information: Information we collect from visitors who register for an account on our dashboard includes the following, some of which is considered Personal Data under applicable law
| Type of Information Collected | Purpose |
|---|---|
| IP Address | Standard web HTTP request; may be used for limited security login controls |
| Cookie (ours) | Standard web cookie used for dashboard session management |
| Cookie (third-party) | Third-party web tracking tools used for business intelligence |
| First, Last Name | Used for team user identification |
| Work Email | Used as the primary login identifier |
| Password | Account registration, secure our Services and prevent fraud |
| Account Holder Primary Role | Account registration, tell Clients about products and services offered by Branch and Branch’s selected partners |
| User Agent | Standard web browser user agent metadata; may be used for limited security login controls |
| Referrer | Standard web browser HTTP referrer; may be used for general internal business analytics |
| Request | Standard web HTTP request; may be used for general internal business analytics |
| Github ID | (optional) Can be used as a login method |
| Billing information | Payment account registration |
| Log Data | Provide the Services, tell Clients about products and services offered by Branch and Branch’s selected partners, personalize our experience, secure our Services and prevent fraud, and, defend our legal rights and comply with the law |
| Account holder feedback | Help us improve your experience on the account dashboard |
When a Client creates an account and uses the Services, Branch may collect certain log data, such as IP address from which a Client is connecting to the Services, information related to the device being used to connect to the Services (e.g. browser type and version, device type, OS version) and the features and functions of the Services used by the Client (“Log Data”).
We also require Clients to set up a user ID and unique password for account security purposes. Clients must not share their passwords with anyone. Clients also have the option of adding other team members to their account. This account information enables us to set up an account for Clients, to provide the Services, and to otherwise manage Client accounts. We may also use this information to notify Clients about updates to our Services and provide them with promotional emails. We offer a mechanism to opt-out from promotional emails as described in the “Opt Out from Promotional Emails” section below.
Account and Billing Information: To the extent that we charge a fee for the Services, we may also collect billing, payment, and contract information from Clients through our third-party payment and contract processors.
Third Party Connection Information: Some features of the dashboard Services allow you to share your information through your accounts with other companies such as Facebook and Google. If you choose to connect Branch to such third-party services, we may collect information related to your use of those third-party services, such as authentication tokens that allow us to connect to your third-party service accounts. We will ask you for permission before you authorize our collection of this information. We may also collect information about how you are using the Services to interact with those connected third-party services.
Information from Other Sources: In addition to the information collected through our Website, we or our third-party service providers may obtain additional information, such as job title or contact information, from other sources such as business websites or social networking platforms. We use this information to contact businesses that might be interested in engaging our Services, and to gain a better understanding of a potential Client’s business needs.
Communications with Branch: Some Users may provide Personal Data to Branch by sending us an email or filling out an online form on the Website. We use this information to answer their question(s), and may store that information for our record keeping, marketing, and advertising purposes.
Research/Survey Solicitations: From time to time, we may perform research (online and offline) via surveys. We may engage third-party service providers to conduct such surveys on our behalf. All survey responses are voluntary, and the information collected will be used for research and reporting purposes to help us better serve individuals by learning more about their needs and the quality of the products and services we provide. The survey responses may be utilized to determine the effectiveness of our Website, various types of communications, advertising campaigns and/or promotional activities.
Cookies, Pixels and Web Beacons: We also collect other data via the Website from Website Users, including Website Users employed by or affiliated with Clients, through cookies and/or web beacons. Such information, some of which may be considered Personal Data under applicable law, may include IP address, pages viewed, browser type, Internet browsing and usage habits, how you browse and navigate the Website, Internet Service Provider, domain name, the time/date of your visit to the Website, the referring URL, and your computer’s operating system. For example, we may collect on a real-time basis information on how you use and navigate the Website. This may include mouse movements and how you scroll through the Website, but we do not collect keystroke data.
If you consent to the use of cookies and web beacons when you visit the Website, we will collect information through those tools. Cookies are small data files stored on your hard drive by a website and web beacons are electronic images that may be used on our Website or in our emails. Cookies help us improve your experience on the Website as well as our marketing activities. We use cookies to see which areas and features are popular and to count visits to our Website. For more information about cookies and web beacons, please visit http://www.allaboutcookies.org/. For more information about how to opt-out of cookies and web beacons after you have consented to their use, see the “Opt-out from Website Cookies/Web Beacons” section below.
Data that Branch collects through the Website online and offline where Branch operates as a controller under GDPR is processed:
Where you have consented to Branch's processing of your Personal Data in connection with your use of the Website, you may withdraw that consent at any time by following the instructions below. Additionally, before we use Personal Data for any new purpose not originally authorized by you, we will provide information regarding the new purpose and give you the opportunity to opt out. Where your consent for the processing of Personal Data is otherwise required by law or contract, we will comply with the law or contract.
You can opt-out of receiving promotional emails from us by following the instructions in those emails, or by filling out this form. You can also opt-out of certain categories of emails using this form. If you opt-out using any of these tools, we may still send you non-promotional emails, such as certain updates about your account or updates to our Terms & Conditions and this Privacy Policy and/or use of the Services.
We will only use cookies with your permission. If you permit us to use cookies/web beacons as discussed above (“What Information Does Branch Collect from our Website”), but would like to opt-out:
Also, you can choose to set your browser to remove cookies and to reject cookies. To exercise the Do Not Track settings, please visit the privacy settings of your browser. Where Branch is able to see that such a selection has been made, we will not use information collected from that device to target advertising on that browser. Dashboard users must use the “Cookie Consent” feature to revoke permission to place cookies.
Note that, even if you opt-out, we may still collect and use non-personal data regarding your activities on our Website. This also does not opt you out of being served advertising altogether; you will continue to receive generic advertisements.
The Website utilizes third-party tracking tools from third-party service providers, which may enable these third parties to analyze our Website traffic for analytics purposes. Some of these third-party service providers may collect information from this Website for retargeting and interest-based advertising purposes. For more information about these forms of ad targeting and to understand your right to opt-out from these practices, please visit http://www.aboutads.info/choices/. All of these tools are hosted by the third parties who provide them, and your interactions with these features are governed by the privacy policies of the third parties providing them. These tools include, but are not limited to, those below.
Google. We may use Google Analytics and Google Analytics Demographics and Interest Reporting to collect information regarding visitor behavior and visitor demographics on our Website, and to develop website content. This analytics data is not tied to any Personal Data. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. You can opt-out of Google’s collection and processing of data generated by your use of the Services by going to http://tools.google.com/dlpage/gaoptout. Branch has implemented Google’s reCAPTCHA technology on our Website to protect it from abusive automated crawling and spam. This service is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Use of the reCAPTCHA technology is subject to the Google Privacy Policy and Terms of Service.
Mixpanel. We use a service provided by Mixpanel, Inc. (“Mixpanel”) to provide us with analytics data regarding Website Users’ interactions with our Website and Services. You may opt-out of Mixpanel’s automatic retention of data that is collected while using the Services by visiting https://mixpanel.com/optout/. To track opt-outs, Mixpanel uses a persistent opt-out cookie placed on your device. Please note that if you get a new computer, install a new browser, erase or otherwise alter the browser’s cookie file (including upgrading certain browsers), you may delete the Mixpanel opt-out cookie.
Facebook. We may use certain tools offered by Facebook, Inc. (“Facebook”) that enable it to collect or receive information about actions Website Users take on our Website through use of cookies, web beacons and other storage technologies or in order to provide measurement services, targeted ads and other services. For more information regarding the collection and use of such information by Facebook, please see the Facebook Data Policy, available at: https://www.facebook.com/policy.php.
Drift.We use certain tools offered by Drift to power our Website’s live-chat experience. If you provide informat ion about yourself through that live-chat experience, then we may store that information for marketing purposes. Drift may also infer information about the company that you work for you based on your IP address.
In addition to the ways described in our Terms & Conditions and this Privacy Policy, Branch may also share information with others under the following circumstances:
We provide Clients with a mechanism to access, review and update information via the dashboard. If you wish to review or update your information, please visit branch.io and login using the username and password you created. Next, please select “Account Settings” which can be found in the lower left corner of the dashboard screen, then select the “User” tab near the top. If you would like to delete your account, please email support@branch.io.
Under California law, California residents who have an established business relationship with us may choose to opt-out of the disclosure of Personal Data about them to third parties for such third parties’ direct marketing purposes. Our policy is not to disclose Personal Data collected through our Website to a third party for direct marketing purposes without your approval. If you choose to opt-out at any time after granting approval, email privacy@branch.io.
California residents who have provided us with Personal Data can also request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their Personal Data (if any) for such third parties’ direct marketing purposes in the prior calendar year, as well as the type of Personal Data disclosed to those parties. If you are a California resident and would like such a list, please email privacy@branch.io.
Securing the information provided by our Clients and collected through our Website is important to us. Branch has implemented industry-standard technical, administrative, and physical safeguards to help protect the information on our servers against unauthorized access, alteration, disclosure or destruction. You are responsible for maintaining the secrecy of your own passwords. If you have reason to believe that your passwords or Personal Data are no longer secure, please promptly notify us at privacy@branch.io.
For our Services: Branch stores the information collected by our Services (see the “What Information Does Branch Collect from our Services?” section above) so long as our systems continue to encounter that User. After that User has been inactive for 30 days (or 90 days for specific attribution products), identifiers collected from that User will be deleted unless otherwise required by applicable law or otherwise agreed between Branch and the Client.
Usage activity logs, which are used for the purpose of reporting and analytics, are stored in an identifiable form for no more than 7 days (or up to 60 days as determined by the Client or for specific fields), after which these logs are removed or pseudonymized. Any and all pseudonymized logs are deleted after 12 months, unless otherwise required by applicable law or otherwise agreed between Branch and the Client.
Aggregated reporting metrics shared with Clients are retained (in aggregate and anonymized form) for up to 24 months, unless otherwise required by applicable law or otherwise agreed between Branch and the Client.
Branch may retain information collected by our Services beyond these periods for fraud prevention, analysis, or response, or to protect the safety of Branch, its Clients, Users or the public.
For the Website: We store Personal Data such as email address or billing details for so long as you continue to have a business relationship with Branch and for a reasonable time thereafter for record-keeping purposes. If applicable to you, you may ask us to delete that information as described in the “Data Subject Rights” section below or pursuant to your right of erasure as described in the “Data Subject Rights” section below.
The Website and/or Services may contain links to other websites and other websites may reference or link to our Website and/or Services. These other domains and websites are not controlled by Branch, and we do not endorse or make any representations about third-party websites or social media platforms. We encourage you to read the privacy policies of each and every website and application that you interact with. We do not endorse, screen, or approve, and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.
All information collected via the Website and Services is stored on servers located in the United States. In the process of providing the Services, we may transfer information across borders from other countries or jurisdictions into the United States. By using the Services, each Client and Website User consents to the transfer and processing of information to the U.S. in accordance with this Privacy Policy. Data transfers from the European Union, United Kingdom, and Switzerland are transferred on the basis of legal mechanisms approved by the European Commission and other relevant authorities for cross-border data transfers, such as Standard Contractual Clauses or the Privacy Shield mechanism discussed in the “Privacy Shield For EU, UK, and Swiss Personal Data Transferred into the United States” section below.
Branch complies with the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries, the United Kingdom, and Switzerland transferred to the United States pursuant to Privacy Shield. Branch recognizes that the Court of Justice of the European Union ruled in July 2020 that a certification under the EU-U.S. Privacy Shield Framework no longer can serve as the basis by which entities subject to the GDPR export personal data to jurisdictions outside the European Economic Area. Branch will continue to honor its obligation to comply with the Privacy Shield Principles with respect to data that was transferred pursuant to the EU Privacy Shield Framework. For such data or any transferred under the Swiss-US Privacy Shield Framework. Branch has certified to the US Department of Commerce that it adheres to the Privacy Shield Principles with respect to such data. If there is any conflict between the policies in this privacy policy and data subject rights under the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit https://www.privacyshield.gov.
Branch is subject to the investigatory and enforcement authority of the US Federal Trade Commission.
Pursuant to the Privacy Shield Frameworks we are obliged to inform EU, UK, and Swiss individuals whose data is being transferred into the United States that we may be required to release personal data in response to lawful requests by public authorities including to meet national security and law enforcement requirements.
Branch remains liable for the onward transfer of EU, UK, and Swiss personal data to agent third parties pursuant to the Privacy Shield unless we can prove we were not a party to the actions giving rise to the damages.
We acknowledge the right of EU, UK, and Swiss individuals to access their data pursuant to the Privacy Shield. EU, UK, and Swiss individuals wishing to exercise this right may do so by contacting privacy@branch.io.
In compliance with the Privacy Shield Principles, Branch commits to resolve complaints about your privacy and our collection or use of your personal information transferred to the United States pursuant to Privacy Shield. European Union, UK, and Swiss individuals with Privacy Shield inquiries or complaints should first contact Branch at:
Branch Metrics, Inc.
1400 Seaport Blvd
Building B, 2nd Floor
Redwood City, CA 94063
or by email at privacy@branch.io
Branch has further committed to refer unresolved privacy complaints under the Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU PRIVACY SHIELD, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit http://www.bbb.org/EU-privacy-shield/for-eu-consumers for more information and to file a complaint. This service is provided free of charge to you.
If your Privacy Shield complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See Privacy Shield Annex 1 at https://www.privacyshield.gov/article?id=ANNEX-I-introduction.
California Consumer Privacy Act
The California Consumer Privacy Act of 2018 (“CCPA”) provides certain rights to natural persons who are residents of California. Our CCPA privacy notice is available here.
European General Data Protection Regulation
The European General Data Protection Regulation of 2018 (“GDPR”) provides certain rights to residents of Europe. Our GDPR privacy notice is available here.
Lei Geral de Proteção de Dados
Lei Geral de Proteção de Dados (“LGPD”) provides certain rights to residents of Brazil. Our LGPD privacy notice is available here.
Services: The Branch Services are not directed to children. We require that Clients agree to not send to us data relating to any children under 13 (or, in certain jurisdictions, under 16). If you are a Client and want to learn more about Branch SDK Privacy Controls that you can use in your compliance with the U.S. Children’s Online Privacy Protection Act (COPPA), GDPR, or any other applicable law, please contact privacy@branch.io.
If you believe that we might have any information from or about a child under 13 (and in certain jurisdictions under 16) in violation of applicable law, please contact us at privacy@branch.io, so that Branch can promptly investigate and delete any information that it may have been provided inappropriately.
Website: The Branch Website is not directed to children. We do not knowingly collect through the Website Personal Data from anyone under the age of 13 (and in certain jurisdictions under the age of 16). If you are under 13 (and in certain jurisdictions under 16), please do not attempt to register or send any information about yourself to us, including your name, address, telephone number, or email address. No one under 13 (and in certain jurisdictions under 16) may provide any Personal Data to us. In the event that we learn that we have collected any such data from a child under 13 (and in certain jurisdictions under 16) through our Website, we will take reasonable steps to delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13 (and in certain jurisdictions under 16), please contact us at privacy@branch.io, so that Branch can promptly investigate and delete any inappropriately obtained information.
The California Consumer Privacy Act of 2018 (“CCPA”) provides certain rights to residents of California. If you are a California resident interacting with us through our provision of services to our Clients, your personal information is controlled by the applicable Client(s), and you should contact them to exercise your rights under the CCPA. This section applies to you if you are a resident of California about whom we collect personal information independent of the services we provide to Clients (“California Consumer”), such as if you provide us personal information on our Website.This section does not apply to personal information we collect from our employees and job applicants in their capacity as employees and job applicants, or personal information we collect from employees, owners, directors, officers, or contractors of businesses in the course of our provision or receipt of business-related services. This notice supplements the information in our Privacy Policy. Certain terms used below have the meanings given to them in the CCPA.
As described in our Privacy Policy, in the preceding twelve months, we may have collected the following categories of personal information about you for business or commercial purposes:
We collect the categories of personal information identified above from the following sources: (1) directly from you; (2) through your use of the Website; and (3) third parties such as from social networking providers if you connect Branch to your use of those services.
As described above in our Privacy Policy, we collect the categories of personal information identified above for the following business and commercial purposes:
Additional information concerning the business and commercial purposes is set forth in the “How Does Branch Use the Information Collected through its Website?” section of our Privacy Policy. We may disclose the categories of personal information identified in this California Privacy Notice about our California Consumers for our operational purposes where the use of such personal information is reasonably necessary and proportionate to achieve the operational purpose for which the personal information was collected or processed or for another operational purpose that is compatible with the context in which the personal information was collected.
We share the information collected from and about you as discussed above for various business purposes. The chart below explains the categories of information that we may share with other parties and the categories of those parties.
| Other Parties with which we share information and why | Categories of information shared |
|---|---|
| Our Affiliates. We may share information we collect within our family of companies to deliver products and services to you, and enhance our products, services, and your customer experience. | All categories of information we collect may be shared with our affiliates |
| Service Providers that perform services on our behalf: including billing and payment processing, sales, marketing, advertising, data analysis and insight, research, technical support and customer service, data storage, security, fraud prevention, and legal services. | All categories of information we collect may be shared with our service providers |
| Other Individuals, Services, and Vendors at Your Request. We will share your information with other businesses and services at your request. For example, if you direct us to communicate information to one of your vendors. |
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| Third Party Partners for Marketing Purposes. We may share your information with partners whose offerings we think may interest you. For example, if you participate in co-sponsored promotions, then we may share information with our affiliates and other third parties for their marketing and other purposes. |
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| Third Party Partners to Provide Co-Branded Products and Services. In some cases, we may share information with third-party partners to provide co-branded products or services (e.g., co-sponsored promotions). |
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| Other Parties for Legal Purposes. By using the Services, you acknowledge and agree that we may access, retain, and disclose the information we collect and maintain about you if required to do so by law or in a good faith belief that such access, retention or disclosure is reasonably necessary to: (a) comply with legal process or a regulatory investigation (e.g. a subpoena or court order); (b) enforce our Terms and Conditions, this Privacy Policy, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of third parties; and/or (d) protect our rights, property or personal safety, or that of our agents and affiliates, our users and/or the public. This includes exchanging information with other companies and organizations for information security, fraud protection, spam/malware prevention, and similar purposes. | All categories of information we collect may be shared as necessary |
| Other Parties in a Business Transaction. We may disclose information in connection with an actual or contemplated corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets. | All categories of information we collect may be shared as necessary |
| Third-Party Online Advertisers and Ad Networks. As discussed in the “Third Party Tools / Analytics on the Website” Section of our Privacy Policy, the Services may rely on third-party advertising technologies that allow for the delivery of relevant content and advertising on the Services, as well as on other websites you visit and other applications you use, and these technologies will collect certain information from your use of the Services to assist in delivering such ads. |
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The CCPA sets forth certain obligations for businesses that “sell” personal information. Based on the definition of “sell” under the CCPA and under current regulatory guidance, we do not believe we engage in such activity and have not engaged in such activity in the past twelve months. Instead, we limit our sharing of information as set forth in the “How does Branch Share Information?” section of this Privacy Policy, and to allow third parties to collect certain information about your activity for limited purposes, for example through cookies, as explained in the “Third-Party Tools / Analytics on the Website” section of our Privacy Policy.
Without being discriminated against for exercising these rights, California residents have the right to request that we disclose what personal information we collect about you and to delete that information, subject to certain restrictions. You also have the right to designate an agent to exercise these rights on your behalf. This section describes how to exercise those rights and our process for handling those requests. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.
Right to request access to your personal information
California residents have the right to request that we disclose what categories of your personal information that we collect, use, or sell. You may also request the specific pieces of personal information that we have collected from you. However, we may withhold some personal information as permitted under applicable law. For example, to protect your security, we may withhold your account password from the information provided in response to a request for the specific pieces of personal information that we have collected about you.
Right to request deletion of your personal information
You may also request that we delete any personal information that we collected from you. However, we may retain personal information necessary to (a) protect our business, systems, and users from fraudulent activity, (b) to address technical issues that impair existing functionality, (c) necessary for us, or others, to exercise their free speech or other rights, (d) comply with law enforcement requests pursuant to lawful process, (e) for our own internal purposes reasonably related to your relationship with us, or to comply with legal obligations. Additionally, we need certain types of information so that we can provide our Services to you. If you ask us to delete it, you may no longer be able to access or use our Services.
How to exercise your access and deletion rights
Subject to restrictions under applicable law, California residents may exercise their California privacy rights by submitting your request to us, or by contacting us at privacy@branch.io.
For security purposes, when you request to exercise your California privacy rights we will verify your identity. Once we have verified your identity (and your agent, as applicable), we will respond to your request as appropriate:
Right to nondiscrimination
We will not deny, charge different prices for, or provide a different level of quality of goods or services if you choose to exercise these rights.
Authorized Agents
You may also designate an agent to make requests to exercise your rights under CCPA as described above. We will take steps both to verify the identity of the person seeking to exercise their rights as listed above, and to verify that your agent has been authorized to make a request on your behalf (e.g. through providing us with a signed written authorization or a copy of a power of attorney).
For our Website: If you are a California Consumer, please submit a CCPA request here, or contact us at privacy@branch.io. To protect your privacy and maintain security, we take steps to verify your identity before granting you access to your personal information or complying with your request. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.
Requests from Our Client’s Users: Because Branch is a service provider that processes data on behalf of its Clients, any requests from Users who are California residents seeking to exercise their rights of access and deletion under the CCPA must be provided to Branch by a Client. Clients can notify Branch of these requests here.
Services: Because Branch is a service provider that processes data on behalf of its Clients, any requests relating to European Users’ exercise of their rights of access, rectification, erasure, or restriction under the European General Data Protection Regulation (“GDPR”) must be provided to Branch by a Client. Clients can notify Branch of these requests here.
Moreover, Branch supports functionality to allow Clients to respect granular controls regarding User data privacy rights. Clients can flag in the Branch SDK that a particular User has requested that their data not be processed by Branch, in which case Branch will no longer process engagement data on behalf of the Client for that User.
Website and Business Contacts: Under applicable law, Branch is the data controller of Personal Data we collect from the Website and from offline sources and service providers for marketing purposes. Website Users and others who are residents of the European Economic Area may seek confirmation regarding whether Branch is processing Personal Data about you, request access to such data, and ask that we correct, amend, or delete it where it is inaccurate or has been processed in violation of the Privacy Shield Principles.
You can submit such requests at https://privacy.branch.io/hc/en-us/requests/new, which will be processed in line with applicable law. Although we make good faith efforts to provide you with access to your Personal Data, there may be circumstances in which we are unable to provide access, including but not limited to: where the information contains legal privilege, would compromise others’ privacy or other legitimate rights, where the burden or expense of providing access would be disproportionate to the risks to your privacy in the case in question, or where it is commercially proprietary. To protect your privacy, we will take commercially reasonable steps to verify your identity before granting access to or making any changes to your Personal Data.
European individuals have the right to file a GDPR complaint directly with the appropriate EU Data Authority. For information on who those parties are and how they can be reached please go to http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm.
This supplemental privacy notice applies to personal data processing activities in accordance with Brazilian data protection law. This notice supplements the information in our Privacy Policy. Certain terms used below have the meanings given to them in Lei Geral de Proteção de Dados (“LGPD”). If you have any questions about this supplemental privacy notice, you can contact our Data Protection Officer, Cathleen Hartge, at privacy@branch.io.
Services: Because Branch is a service provider that processes data on behalf of its Clients, any requests relating to Brazilian Users’ exercise of their rights under LGPD must be provided to Branch by a Client. Clients can notify Branch of these requests here. Moreover, Branch supports functionality to allow Clients to respect granular controls regarding User data privacy rights. Clients can flag in the Branch SDK that a particular User has requested that their data not be processed by Branch, in which case Branch will no longer process engagement data on behalf of the Client for that User.
Moreover, Branch supports functionality to allow Clients to respect granular controls regarding User data privacy rights. Clients can flag in the Branch SDK that a particular User has requested that their data not be processed by Branch, in which case Branch will no longer process engagement data on behalf of the Client for that User.
Website: Under applicable law, Branch is the data controller of Personal Data we collect from the Website. If you are a Website User who is a resident of Brazil, you may have certain rights under LGPD. Brazilian law may permit you to request that we: confirm whether we process your data; provide access to and/or a copy of certain information we hold about you; correct incomplete, inaccurate and outdated data; anonymize, block or delete data that is unnecessary, excessive or not being processed in accordance with Brazilian data protection law; port your personal data to another service or product vendor; delete personal data processed with your consent, when applicable; provide you with information regarding the public and private entities with which we share data; provide you with information about the possibility of withdrawing consent and the consequences of such withdrawal, where applicable; and / or withdraw your consent.
You can submit such requests at https://privacy.branch.io/hc/en-us/requests/new, which will be processed in line with applicable law. To protect your privacy, we will take commercially reasonable steps to verify your identity before granting access to or making any changes to your Personal Data.
In addition to the information identified in Branch’s main Privacy Policy, the Branch China Features collect the following identifiers when Clients use these SDKs in their eligible mobile applications in China, some of which may be considered Personal Data under applicable law:
| Type of Information Collected | Purpose |
|---|---|
| International Mobile Equipment Identity numbers (“IMEI”) | Metadata feature used for identification and matching |
Click here to be directed back to Branch’s main Privacy Policy.
We may change this Policy at any time in our sole discretion. We will post all changes to this Policy on this page and will indicate at the top of the page the modified Policy’s effective date. If you have any questions or suggestions regarding this Policy, please contact us at:
Branch Metrics, Inc.
1400 Seaport Blvd
Building B, 2nd Floor
Redwood City, CA 94063
or by email at info@branch.io
This Privacy Policy shall be implemented by Branch and all its operating divisions, subsidiaries and affiliates. Branch has put in place mechanisms to verify ongoing compliance with Privacy Shield Principles and this Privacy Policy.