Checkout 51 Drives a 93% Click-to-open Rate with Deep Linking in Ads

Checkout 51 is a leading rebate app that offers users great deals and cashback rewards for their online shopping. By leveraging Branch’s Universal Ads, Checkout 51 was able to re-engage existing app users, increasing click-to-open rate from 50% to 93%. This approach turned the company’s strategy to leverage paid ads to re-engage users into a cross-platform success, ultimately driving 10% higher conversions within the app.

  • 93% click-to-open rate
  • 10% increase in conversion rate