Mobile SEO in 2022

With the current changes brought on by Apple with iOS14 and 15, mobile acquisition is more challenging than ever. This webinar will overview the mobile SEO landscape and changes in 2022 as well as do a dive deep on how to optimize and grow your mobile web presence to drive growth to your mobile app. Our topics will include:

• The big trends that drive organic traffic in 2022
• What makes good SEO content and different ways to create it
• Optimizing mobile SEO strategies for app growth
• Why the web to app journey is so important
• Web to app tactics that leverage your existing organic traffic

Speakers

Mada Seghete

Co-founder and Head of Marketing of Branch

Mada is a co-founder and Head of Marketing of Branch, the mobile growth platform unicorn for today’s top companies, powering mobile linking and growth for over 50,000 apps and 2 billion monthly users around the world. Mada also co-founded mobilegrowth.org, a community of over 20,000 growth practitioners around the world doing over 100 events per year. Mada regularly speaks about mobile growth at top tech events like Websummit and Saastr and is the host of the popular podcast How I Grew This.

Ethan Smith

Founder and CEO at Graphite

Ethan Smith is Founder and CEO of Graphite, a premier SEO and growth marketing agency based out of San Francisco. Ethan has served as a strategic advisor to MasterClass, Netflix, and Honey. Prior to founding Graphite, Ethan held executive roles in product management and marketing. He is recognized as a leading expert in SEO and growth marketing, and regularly speaks and publishes in Venturebeat, Market Watch, and INC.