Tech for Black Founders

Today, only 1% of founders backed by venture capital in the United States are Black.

As growing leaders in the technology industry, each of us can use our platforms to start evening those odds in whatever way we can.

To this end, we are coming together to make the Growth Stack completely free to early-stage startups led by Black founders, in an effort to provide concrete, long-lasting support.

The Growth Stack and why it’s valuable

The Growth Stack and why it’s valuable

The Growth Stack represents a set of fast-growing SaaS products that help companies capture and act on customer data to accelerate their growth. Capabilities offered in this stack span data collection, attribution, analytics, and engagement. Below are five prominent companies in the space with strong native integrations that are often implemented and used together by digital businesses.

Qualification criteria for access

Qualification criteria for access

All companies led by one or more Black founders that have bootstrapped or raised less than $30M in venture capital, with fewer than 150 employees, and under 500k MAU are eligible for this program. We request that founders apply personally and share with us how else we can help them. Our shared goal is to help you scale your business as rapidly and efficiently as possible. This program will be available for free to you in perpetuity as long as you continue to meet the shared criteria.

Application process and resources

We understand that not all of you will want to use each platform offered in this Growth Stack outright so you can apply to access individual products here. The respective teams will be in touch to get you started. To get started with Branch, apply now by emailing: black-founders@branch.io

Branch
Powerful Mobile Linking
Powerful Mobile Linking

Branch handles all the complexity so that your links work across every platform and channel. Our strong link matching guarantees that your users are delivered exactly where you want them. From deep linked re-engagement ads to web and email campaigns that seamlessly continue the journey even after users pause to install your app, Branch helps you offer seamless experiences that drive better performance in all of your channels.

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Best In Class Mobile Attribution
Best In Class Mobile Attribution

Branch's People-Based Attribution uses deterministic web cookie + device ID pairs to match touchpoints from every channel with conversions on any platform. We empower you to eliminate the ambiguity of fingerprint-based attribution and unify fragmented data to show you each customer's full journey. The result: more data to optimize your campaigns and maximize ROI.

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Cross-Platform Experiences that Convert
Cross-Platform Experiences that Convert

You want to provide users with the strongest possible digital experience every time they connect with your brand, but as they switch between channels and devices, it becomes more difficult to make sure that happens. From customizable and targeted mobile banners to QR codes, seamless app login from email, text-me-the-app, and more, Branch helps you create seamless experiences across touchpoints and engage users in the app.

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Seamless Integrations
Seamless Integrations

Branch works together with all the tools in your existing marketing set– including email providers, social platforms, data analytics tools, and ad networks. From media execution and marketing automation to data warehouses and analytics, a one-time sync of the Branch platform across your channels will make sure all of your data is sent where you want it to go.

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Getting involved

If you know Black founders that would find this useful, please share this resource with them and encourage them to apply. If you work at a SaaS company that’s a part of the Growth Stack and are interested in joining us in this initiative, please reach out to black-founders@branch.io.

If you lead a SaaS business, please join us and make your platform free for Black founders.