TikTok For Business, meet Branch

Branch is proud to be part of the TikTok Marketing Partner Program. This elite certification enables Branch to offer advanced ad attribution insights using campaign data directly from TikTok.

Let TikTok expand your horizon

The TikTok For Business Marketing Partner Program helps connect advertisers with trusted technology providers who can help them find scaled success on TikTok.

These partners have a proven track record of helping advertisers create, optimize, target, and measure ad campaigns on TikTok.

As a sophisticated marketer, you want to compare results across many ad networks. And to truly measure the impact of your campaigns, you also need to deduplicate conversions from channels like email, social, and web.

By combining TikTok data with Branch's exclusive cross-channel identity graph, you will uncover the true drivers of user activity across every ad network and channel.

Tiktok Ads Partner
MMP is the gold standard for TikTok ad measurement

TikTok only awards the Mobile Measurement Partner (MMP) designation to an exclusive group of best-in-class mobile attribution companies. Branch is a fully certified member of the TikTok Marketing Partner Program, which means our attribution engine uses the same high quality TikTok performance data available to all MMP partners.

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Include Web Conversions
Include Web Conversions

Branch allows you to follow complex user journeys that cross between TikTok and your mobile website. You get the full, cross-platform picture of your mobile ad performance, greater visibility into which campaigns are working, and unique insights to help optimize your campaigns for maximum results.

Unbeatable Attribution and Unbreakable Deep Links
Unbeatable Attribution and Unbreakable Deep Links

You need accurate measurement, but your users just want an amazing app experience. With Branch, you can have the best of both worlds: first-class measurement from a TikTok MMP, and the most reliable deep links in the world.

Integrate Your TikTok Data in Minutes
Integrate Your TikTok Data in Minutes

Branch automatically retrieves mobile impression and click data from all of your TikTok ads utilizing superior Branch tracking links. For apps under 10,000 monthly active users, it's completely free.

See the Whole Picture
See the Whole Picture

Traditional MMPs can measure TikTok together with other ad networks, but Branch goes much further: we let you compare every acquisition channel you have, from ads to email to organic search, helping you to understand which of your marketing campaigns are working most effectively.

More than Bean Counting
More than Bean Counting

Thousands of top brands trust Branch to power outstanding user experiences designed to surprise and delight. With Branch, we don't just send you a conversion report and a monthly bill—we're here to help you grow at every step of the way.

TikTok measurement is available from Branch as part of the Universal Ads product. You'll also get support for dozens of other top ad networks, powerful deferred deep linking, and the best data export API in the industry.

Learn more about Branch Universal Ads.

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The Details
Traditional Provider
Branch
Deduplicate claims for conversion credit between TikTok and other ad networks.
yes
yes
Attribution for TikTok ads using Branch links
yes
yes
Compare TikTok results against other ad networks.
yes
yes
Full click-through and view-through attribution without workarounds.
yes
yes
Measure conversions in your app.
yes
yes
Measure cost data with TikTok Marketing API integration.
yes
yes
Measure conversions on your website using the Branch Web SDK.
no
yes
Compare Tiktok Ads against email, social, web-to-app, and more.
no
yes
Predictable, MAU-based pricing tiers.
no
yes
Self-serve account configuration.
no
yes
Free for smaller companies, up to 10,000 monthly active users.
no
yes