Deep Linking

Goodbye, breakage.

Hello, engagement.

Delight customers by routing them to the content they expect.

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Deliver seamless user experiences that drive action with powerful marketing links that work on every platform and every channel.

Seamless experiences through deep links help you…

Prevent dropoff and churn

Fixing broken links by deep linking with Branch increased the click-to-open rates for a customer’s app from 50% to 90%

Increase stickiness and loyalty

Adobe Spark drove a 95% increase in conversions by deep linking with Branch

Learn more

Double customer lifecycle

Linking users to content within an app makes them 2x more likely to engage

What is a deep link?

A deep link is a link that takes you to content. Most web links are deep links.

NOT A DEEP LINK

http://yourstore.com

DEEP LINK

http://yourstore.com/yourproduct123

Branch simplifies linking on mobile

At Branch, our team spends every waking moment exclusively working on this, and we have learned that the devil is in the details.

Branch gives you peace of mind that your links will work in every edgecase to route users to the best destination with the industry’s highest matching accuracy, by combining every deep linking standard into a single, simple package. Easy to implement, and always up to date.

Learn more about how Branch built a linking solution for every device

Branch’s deep links store contextual information about where a user wants to go, where the link was clicked, who originally shared the link, and an almost unlimited amount of custom data. This empowers you to build powerful personalization features to provide users better experiences and happier, stickier users.

Direct - app already installed

Traditional deep links route users to app content as long as the app is already installed when the link is opened.

Deferred - pass context through install

Deferred deep links can route users to content even if the app is not installed when the link is opened. The link will first redirect to the App Store or Play Store to download the app, and then take the user to the specific “deferred” content immediately after first launch

Comprehensive, accurate links

Branded links

Create fully customized links that match your brand, for improved conversion rates.

Supports every linking standard

Handle all mobile linking standards and control the appearance of links in social feeds.

Superior matching methodology

Know with 100% certainty which user converted from a deferred deep link, for sophisticated use cases such as auto-login.

Flexible link creation

Create links on all of your platforms, in all of the formats you need (mobile SDK, web SDK, API, dynamic long links, and marketing links).

Learn more about Branch links

Deep Linking Basics

URI Schemes

Universal Links

Android App Links

Is it possible to build what Branch offers?

Why scale from zero? Failure is expensive.

What is the cost of not optimizing UX, or delaying app adoption?
Why find and pay IT staff to re-invent a very complicated, constantly evolving tech stack?
Deep linking without Branch leads to UX failures due to suboptimal success rates.
It takes 3-6 months to build something just okay. You’ll still have fragmented data.

Edge cases you would have to handle:

Universal Links are not supported by all email clients
Social media apps require custom linking logic
Apple, Google, & Facebook change regularly, and require constant monitoring
Homegrown Web-to-App banners need engineering time & constant upkeep
Homegrown banners won’t be dynamic, measurable or scalable

Is it possible to get what Branch offers elsewhere?

If you are not using a good deep linking tool, half your clicks might be ending up in errors.

Branch

Typical MMP

Description

Deferred Deep Linking

Deep link users to relevant content immediately after first install.

*Significantly degraded success rate and matching accuracy due to reliance on fingerprinting.

Link Success Rate

95%

~50%

Successfully route users to the intended in-app content, handling all deep linking edge cases.

Data Call-Back Time

100ms

> 10s

Return deep link data quickly, so you can build seamless user experiences.

Branded URLs

Customized link URLs to match your brand.

*Limitations on adding branded links.

Custom Link Data

Store custom data parameters in link data, to power world-class features like custom onboarding and incentivized content sharing.

*Extra charge for over 10 parameters.

We performed an experiment recently with a customer and this is what we saw:

Link

clicks

Open Rate

Orders

Revenue

Cost

ROI

Branch

63016

52.5%

941

$124,328

$6,372

19.5X

Typical MMP

76401

38.1%

603

$78,266

$7,326

10.7X

Hear what our customers say about Branch links

“Branch has driven a large percentage of our installs, enabled us to provide smooth cross-channel user experiences—and saved us 20X the in-house development time.”

Alex Macintosh

PM of Growth

“Deep link users directly to content with Branch and you’ll see positive effects on re-engagement spend from day one.”

Alex Potichnyj

Marketing - Digital & Product

Drive action from every channel

Build once, link everywhere

Branch supports links for email, sharing, social, and more. No need to implement different tools for each channel.

Drive revenue from ads

Show them what they want

Double conversion rates by taking new users straight to the specific product or content featured in your ad after installing.

Keep users coming back

Built-in support for Universal Links and Android App Links means you can run app engagement campaigns to your existing users.

Learn about Universal Ads

Increase engagement from email

Best edge case handling

Branch makes sure links always work, and fixes edge cases whenever they come up so you don't have to.

Drive conversions

Tradesy drove a 27% higher conversion rate vs. non-deep linked emails.

Learn about Mobile Optimized Email

Acquire users from your mobile website

Eliminate drop off

Route users directly to the content they were viewing on the web in your app for an improved experience.

Acquire high intent users

Send app users to desired in-app content, and direct users without your app to the appropriate app store to install, and then to the desired content in the app.

Learn about web-to-app Journeys

Create Quick Links in seconds

Branding matters

Double click through rates with branded deep links on social.

Links that work everywhere

Whether it’s a click from Twitter on iOS 10, from Instagram on Android Marshmallow, or any other combination, your links are sure to work.

Learn about Branch for social media managers

Platform Guide

Native Mobile Apps

See our mobile SDK documentation

Desktop and Mobile Web

See our web SDK documentation