Increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms.
The industry-leading mobile measurement and deep linking platform, trusted by the most top ranking apps to increase efficiency and revenue. The best in mobile use Branch.
Referrals
Organic Search
Web-to-app
Ads
Social
Better performance in every channel across web, email, ads, and app
Branch handles all the complexity to ensure your links work across every platform and channel. Our strong link matching guarantees your users are delivered exactly where you want them. From deep linked re-engagement ads to web and email campaigns that seamlessly continue the journey even after users pause to install your app, Branch helps you offer seamless experiences that drive better performance in all of your channels.
Embracing the post-IDFA world with Branch’s Predictive Modeling
Branch's attribution technology is designed specifically for the world where universal identifiers such as IDFA and GAID don’t exist. The Branch system uses an industry-unique, anonymous, predictive algorithm that incorporates historical attributions to deliver high accuracy attribution where there is no universal ID. This means where the rest of the industry is reliant on basic probabilistic methods with accuracy rates of 60-70%, Branch can deliver superior, more accurate attributions.
Cross-Platform Experiences that Convert
You want to provide users with the strongest possible digital experience every time they connect with your brand, but as they switch between channels and devices, it becomes more difficult to make sure that happens. From customizable and targeted mobile banners to QR codes, seamless app login from email, text-me-the-app, and more, Branch helps you create seamless experiences across touchpoints and engage users in your app.
The missing piece of your marketing stack
Branch works together with all the tools in your existing marketing set. We integrate with leading email providers, social platforms, data analytics tools, and ad networks. From media execution and marketing automation to data warehouses and analytics, a one-time sync of the Branch platform across your channels will make sure all of your data is sent where you want it to go.
Marie Huynh
Amjed Darweesh
Amanda Goetz
William Fong
Seth Bindernagel
Joe Binney
We built the Branch infrastructure to power world-class deep linked user experiences. Our bar for attribution has always been higher because accurate user identification is critical for deep linking. By solving cross-platform user experiences for many of the best-known brands in the world, Branch created a people-based measurement solution that is both more accurate and more reliable than anything else available.
Branch's matching technology is designed specifically for the world where universal identifiers such as IDFA and GAID don’t exist. The Branch system uses an industry-unique, anonymous, predictive algorithm that incorporates historical attributions to deliver high accuracy attribution where there is no universal ID. This means where the rest of the industry is reliant on basic probabilistic modeling with accuracy rates of 60-70%, Branch can deliver superior, more accurate attributions.
At WWDC 2020, Apple announced that iOS 14 will require users to opt into tracking, meaning the IDFA will likely no longer be accessible to any mobile measurement partners as a reliable means of providing attribution.
Apple has proposed usage of the SKAdNetwork framework, which completely anonymizes the attribution and eliminates user-level data. We are working with ad networks to enable a direction where you can continue to receive device-level attribution data, but Branch is absolutely committed to supporting SKAdNetwork if needed.
The value of Branch's predictive modeling comes from our ability to convert time and scale into accuracy. Fortunately, we've been expecting a change like this for several years, and our attribution advantage doesn't disappear with IDFAs — in fact, it becomes stronger.
Our deferred deep linking capabilities, Journeys smart banners, and Universalmail functionality do not directly rely on IDFAs. We believe this to be ultimately pushing the industry towards the world that Branch has been promoting since inception: focusing on the user experience and full customer lifecycle.
To help you fuel cross-channel and cross-platform mobile growth, our team works hard to deliver the most current, relevant resources.
Meet other mobile experts at a local Mobile Growth meetup, or find us at the next industry event to stay on top of best practices and mobile growth tactics.
Ready to ignite your mobile growth?
Take a tour of our platform to see how Branch can help you everywhere. Or jump right into the code.