How it works
The same customer across app, web, and device.
One story, connected across every touchpoint.
The moment someone taps a link, you either deliver on the promise or lose them to a dead end. Branch gets them there from any channel — email, social, ads, SMS, web — straight into the right in-app experience, no matter their device or app state.
Branch attributes conversions across paid, owned, and organic channels, including downstream events that happen after an install. The same routing data that connects customers to the right experience powers your attribution, giving you a clear line from every touchpoint to conversion.
Fraud eats a share of every acquisition budget. Block click hijacking, fake installs, and device farms in real time before they cost you. Branch’s identity foundation, AI-powered detection, and automated rule generation stop bad actors and sophisticated fraud behavior. Protect your growth, confidently scale, and optimize around real numbers.
Get clearer answers from the data that matters most: your own. Branch brings AI into the context of your unique customer journeys, surfacing personalized insights for your next moves.
Our customers say it best
We’ve been trusted by more than 100,000 brands since 2014 to deliver flawless customer journeys.
How PUMA Turned Web Traffic
Into 8K More App Users in 25 Days
“Our success with Branch has changed how we think about driving app adoption. We had never used smart banners before, but the simplicity of execution and the strong results showed us that web-to-app strategies need to be a core part of our future campaigns.”
Tony Fong
Senior Marketing Manager, PUMA
8K
installs driven by web-to-app banners
2X
higher view-to-click rate than average
12%
organic revenue attributed to campaign banners
Built to fit the stack you already run
Branch connects to the 80+ tools already powering your growth stack, so the data behind your users’ journeys shows up everywhere you work.
Your best customer journeys start here
Join the 3 billion-device network already running on Branch.
Request a demo
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