Blogs

Discover how modern attribution models help app marketers connect user journeys across channels, validate campaign impact, and optimize growth strategies with greater confidence.

Discover how retail brands use QR code tracking to connect offline campaigns to app installs, purchases, and measurable ROI.

Practical app promotion strategies that help marketers increase installs, improve retention, and measure performance across paid, owned, and organic channels

Learn how to evaluate app marketing companies based on attribution, retention, ROI measurement, and sustainable mobile growth strategies.

A step-by-step guide to implementing iOS deep links, including architectural best practices and advanced strategies for using deep links to drive marketing performance and app growth.

Every tool now claims to be powered by AI, which means the phrase itself tells you almost nothing. So what should marketers actually look for when they’re digging through the myriad AI options available?

Branch’s Industry Benchmarks delivers daily, verticalized competitive insights so marketers can compare app performance against real industry peers.

This guide explains what MMPs are, how they work, and what to look for when choosing one, along with practical steps for implementation.

Learn how deep link generators eliminate broken user journeys and engineering bottlenecks by creating standardized URLs that route users directly to specific in-app content.