Optimizing Mobile Marketing since iOS15 & Android Privacy Sandbox

iOS15 and Android Privacy Sandbox present both challenges and opportunities for marketers across industries.

Join Branch and M&C Saatchi Performance as we share best practices on efficient performance marketing and new ways to optimize for results. In this session you will learn:

• Navigating SKAN data changes, impact on SANs and Private Relay
• The emergence of Zero Party Data and what this means for advertisers
• Solutions and examples to minimize the impact of iOS15 and Android Privacy Sandbox
• The future of attribution

Speakers

Chhaya Sivakumar

Sr. Product Marketing Manager at Branch

Chhaya has been a product marketer for over a decade leading branding and positioning initiatives for a variety of mobile-first products in diverse verticals ranging from mobile game advertising, fitness, and remote work collaboration. Currently she is allured by the unique opportunity at Branch to co-create and evangelize a futuristic attribution solution that navigates our privacy-first ad ecosystem for us effortlessly. She holds an MBA from Yonsei University in Seoul.

Adrienne Rice

Director of Media Investment at M&C Saatchi Performance

Adrienne is the Director of Media Investment at M&C Saatchi Performance. In her role, Adrienne oversees all direct partnership buys across the agency’s US business. She is responsible for building vendor relationships, leading media buying strategy across key accounts, and optimizing client spend to maximize performance and revenue. Prior to M&C Saatchi Performance, Adrienne worked for several agencies in the US and Australia within digital media planning and buying. A Southern-California native, Adrienne currently resides in Los Angeles with her husband and mini-goldendoodle.