Entries are now open for the 2024 Mobile Growth Awards! Now in its fifth year, Branch created these awards to spotlight the most innovative and successful mobile growth campaigns from around the globe.
Last year, we received over 200 entries, with winners including brands like NBCUniversal Local, Target Australia, Domino’s Pizza Indonesia, and Rakuten. This year, we’re introducing exciting new categories and have assembled an expert panel of judges from top companies like Ikea, American Airlines, and McDonald’s.
Have a standout campaign? Submit your entry by Friday, Dec. 13, 2024!
2024 Mobile Growth Award categories
Best Cross-Platform Campaign
Recognizes a cohesive campaign that was crafted and executed across multiple channels using Branch. This award honors skillful integration of Branch’s technology to create a seamless and effective marketing strategy that spans web, mobile, and offline channels, achieving exceptional results and user engagement.
Best Innovative Digital Campaign
Celebrates the team that most significantly pushed the boundaries of innovation while driving digital transformation through the use of Branch’s solutions. By employing creative and transformative strategies, they have enhanced their business outcomes, set new industry standards, improved operational efficiencies, and embraced a mobile-first mindset.
Best Use of Data
Honors the team that best utilized analytics and insights to optimize their marketing efforts, maximize return on advertising spend (ROAS), and improve overall campaign return on investment (ROI). This award recognizes excellence in leveraging data-driven insights from Branch to inform strategic marketing decisions, resulting in improved performance and efficiency.
Best Organic Channel Campaign
Recognizes the team that achieved the most exceptional mobile growth utilizing organic channels using Branch’s solutions. It celebrates remarkable success in expanding a mobile user base and driving substantial business growth through the strategic use of deep linking and measurement.
Best Offline-to-Online Campaign
Celebrates the brand that most effectively integrated Branch’s solutions to enhance user experiences and engagement across both offline and online channels. This award highlights creative and effective use of Branch solutions to streamline user journeys and bridge the gap between physical and digital experiences.
Best Use of Personalization in a Campaign
Recognizes the brand that excelled in creating personalized user journeys across different marketing channels. This award highlights effective use of Branch capabilities, such as A/B testing, Journeys banners, creative personalization, and referrals to deliver tailored and contextual experiences, resulting in higher engagement and stronger customer relationships.
Strategic Partnership Excellence
Celebrates the team that drove exceptional results by collaborating and innovating with Branch’s technology and/or agency partners. The winner showcased exemplary integration and utilization of Branch’s partner solutions, such as attribution providers, marketing automation platforms, customer relationship management (CRM) systems, or other complementary technologies.
Best Digital Transformation Initiative
Recognizes an organization that most successfully leveraged innovative strategies and Branch’s technology to drive significant digital transformation. This award honors a brand that not only demonstrates a commitment to embracing a mobile-first mindset but also showcases operational efficiencies and strategic shifts that have markedly improved business performance. The winner will highlight measurable results, such as increased user acquisition, improved customer retention, and elevated brand loyalty, all stemming from a thoughtful integration of digital tools and strategies.
Best Use of Strategic Experimentation
Honors the team that has most successfully integrated experimentation into its decision-making processes, enabling it to test new ideas, refine existing strategies, and drive measurable results.
Frequently asked questions
Q: Can I self-nominate?
A: Yes! You can submit an entry on behalf of yourself or someone else.
Q: Is this program limited to U.S. nominees only?
A: No, we highly encourage global participation.
Q: Is there a fee to submit an entry?
A: No, there is no fee associated with the Mobile Growth Awards.
Q: How are the winners selected?
A: Our panel of judges will review each submission and select the finalists, who will be announced in February. In addition to the judges’ selections, contestants with the most popular votes will also earn points, contributing to their overall score.
Q: Are Branch customers automatically nominated?
A: No, any Branch customer wishing to participate must apply.
Q: How will I be notified if I am selected?
A: You will be notified via email if you are selected as a finalist. Winners will be determined from the list of finalists and announced during the Mobile Growth Awards Gala on Feb. 26.
Q: I still have questions; who can I contact?
A: If you have any questions regarding the nomination process, please contact us at [email protected].