As the mobile economy surges, UK marketers are presented with an unprecedented opportunity. The global mobile market is projected to reach $288 billion by 2030, with apps playing a crucial role in this growth. However, many marketers find it challenging to navigate the evolving landscape of mobile app marketing, grappling with complex user journeys and shifting privacy regulations.
In partnership with The Drum, this report delves into the booming mobile economy in the UK, examing top challenges while offering insights and strategies for brands to capitalize on mobile growth opportunities.
Download the report to learn:
- Current insights on UK marketers’ mobile app journeys.
- Strategies for leveraging customer experience and personalization to boost user acquisition and retention.
- How to identify critical metrics and align KPIs with business goals.
- Solutions for overcoming barriers in app marketing and enhancing customer experiences.
- Expert perspectives on deep linking, customer lifetime value, and mobile measurement partners.