Performance marketing is more complex than ever. Privacy changes have disrupted attribution, cost analysis is messy and incomplete, and maximizing your budget is still a constant battle.
But while the challenges are real, so are the solutions. In this webinar, our team of experts discuss the biggest obstacles performance marketers face — and more importantly, how the right MMP can help solve them.
Watch the webinar to learn:
- How to overcome attribution challenges on iOS
- Why a single source of truth is critical for optimizing spend across channels
- How to bring cost and attribution data together to get a real, actionable view of ROI
By the end of the session, you’ll have a clearer picture of what to look for in an MMP to expand your attribution, centralize insights, and make your budget go further.
Speakers
Mark Hansen
Senior Product Manager @ Branch
Justin Furstoss
Senior Product Manager @ Branch
Amanda Vandiver
Head of Product Marketing @ Branch