3 Things Your MMP Should Do For You in 2025

Performance marketing is more complex than ever. Privacy changes have disrupted attribution, cost analysis is messy and incomplete, and maximizing your budget is still a constant battle.

But while the challenges are real, so are the solutions. In this webinar, our team of experts discuss the biggest obstacles performance marketers face — and more importantly, how the right MMP can help solve them.

Watch the webinar to learn:

  • How to overcome attribution challenges on iOS
  • Why a single source of truth is critical for optimizing spend across channels
  • How to bring cost and attribution data together to get a real, actionable view of ROI

By the end of the session, you’ll have a clearer picture of what to look for in an MMP to expand your attribution, centralize insights, and make your budget go further.

Speakers

Mark Hansen
Mark Hansen

Senior Product Manager @ Branch

Justin Furtoss
Justin Furstoss

Senior Product Manager @ Branch

Amanda
Amanda Vandiver

Head of Product Marketing @ Branch