BRANCH QR CODES

Build a bridge to your app

Offline, desktop, and OTT QR codes, optimized for your app

Branch provides the missing link

Many quick response (QR) codes are not optimized for app acquisition and engagement. Branch QR codes are powered by reliable deep linking, guaranteed attribution through install, and accurate conversion data.

QR codes at your convenience

Quickly create QR codes in the Branch Dashboard or convert any URL with one click from your browser using our Chrome extension.

Scale via SDK or API

Speed up your workflow by generating branded QR codes programmatically, enabling you to scale to enterprise-level traffic without developer work or fear of breakage.

User experience you can rely on

Route users from QR codes, through app install if needed, directly to specific app content, all thanks to Branch deep linking.

Icon of blue magician's wand with sparkles

Update on the fly

Easily create, customize, and update QR code links anytime, anywhere, with a branded user experience to ensure that your latest content is always up-to-date and optimized for conversions.

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Deep dive into performance

Capture accurate attribution, view QR code performance right in the dashboard, and compare against all your other marketing channels.

Create branded QR codes with ease

Enhance your brand recognition and boost conversions by fully customizing your QR codes. Tailor every detail — from colors, logos, and shapes to embedded images, link data, and tracking parameters — for a seamless and branded user experience.

QR codes are here to stay

89 million

smartphone users scanned a QR code in 2022

59%

of smartphone users plan to keep using QR codes in the future

Let QR codes drive your business

Seamlessly route users to relevant in-app content, increase conversion rates, and compare performance in the Branch dashboard for all your use cases.

Cross-device login

End painful device login experiences by providing paths for users to authenticate on any device, from any device.

In-store shopping

Place QR codes on your storefronts and in-store to make your app a part of the shopping experience.

TV promos

Reach new audiences, bridge devices, and promote installs by displaying app-enabled QR codes in TV campaigns.

Direct mail and brand awareness

Spread brand awareness and promote your app with QR codes on direct mail campaigns, print ads, and billboards.

Loyalty rewards

Promote loyalty rewards with branded QR codes to entice customers at their peak intent.

Curbside pickup and order ahead

Support curbside and ‘buy online, pick up in-store’ (BOPIS) with QR codes that speed up the pickup process.

Product packaging and inserts

Print once and dynamically update QR codes on product packaging for consumers that already have a relationship with your brand.

Email

Drive desktop users to your mobile app by incorporating dynamic QR codes into your email campaigns.

Stylized Apple App Store and Google Play, QR image, featuring examples from Peet's Coffee & Tea, ASAP, and QVC

How it works

1

Create a Branch Quick Link in your Dashboard and automatically receive a QR code, or use the Branch API or SDK method to generate custom QR codes at scale.

2

Print or place your QR code in your campaign assets, deep linking users directly to in-app content.

3

View QR code campaign analytics in your Branch Dashboard. Attribute in-app activity and conversions to the precise QR code scanned, and compare performance to other marketing campaigns.

4

Update links and redirects at any time without modifying the QR code, so your campaigns are always up to date and functional.

Make the most of your QR campaigns with Branch

Branch’s greatest superpower is approaching everything they do from a care and a passion around the mobile experiences and mobile ecosystems.

Andrew Touchstone
Senior Director, Growth Marketing, Credit Karma

Leveraging Branch — especially across channels and platforms — provides real-time actionable information. We’re able to see if our campaigns are exceeding expectations and can make adjustments dynamically without disrupting the campaign or tracking. Branch helps me see what success looks like.

Nicolette Magbuhat
Loyalty and Growth Marketing, Peet’s Coffee & Tea

Branch is an indispensable component of our digital transformation. With the help of Branch, we’ve been able to create mobile shopping experiences that our customers love — while providing our own teams with full visibility into the true customer journey.

Adi Gaber
Director of Product, Sears & Kmart

Ready to bridge the offline to online gap?

White Paper

How to Create and Measure QR Codes to Bring Users to Your App and Drive Growth

Learn how to bring your offline users online and better measure cross-platform user journeys with QR codes.

Blog

How to Make the Most of QR Code Campaigns: The Strategy Behind QR Code Tactics

We’ll all start noticing QR codes with greater frequency on more and more offline channels. But some of this will be a wasted effort by brands until they think strategically about their deployment and holistically about their measurement.

Webinar

Seizing the Moment: Using QR Codes To Drive High-intent User Acquisition

Watch Branch and NBCUniversal Local for a fireside chat! We’ve discussed best practices for driving app acquisition and engagement for…