Creating a more open, connected, and relevant digital ecosystem

We are proud of having helped Fortune 500 companies as well as start-ups build more connected and seamless experiences for their end users. With over 75K apps that have chosen Branch to help with their growth efforts, 1,375 tech partners, and +3B monthly users globally, we are excited to continue to build and maintain a more open, connected and relevant digital ecosystem in the years ahead.

Branch was founded on the fundamental principle that breaking down walled gardens and silos on the internet is a critical requirement to enable brands to build engaging and relevant end user experiences. We initially focused on delivering the world's most advanced deep linking solution that handled all the complexities of the mobile ecosystem to take users to their specific intended destination regardless of the platform or channel they were coming from or going to. Building on that success, we have since expanded our solution to help organizations streamline end-user acquisition, engagement and marketing measurement in a holistic manner across all platforms, devices, and channels.

Powering better measurement and user experience

Top brands use Branch to grow their business, improve their customer experience, and measure and optimize campaign performance.

75k+

Apps have used Branch*

85B

clicks/month on Branch links*

3rd

fastest-growing tech company in North America**

1375

Integrated tech partners*

Source: *Branch Internal, **Deloitte

Branch is trusted by today's top digital brands

branch customers

Timeline

2014

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  • Branch integrated in 1,000 apps
  • Raised seed round
  • Reached 1M users
  • Branch is founded after four Stanford engineers build contextual deep links to grow their app

2015

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  • Reached 1B users in 5,000 apps
  • Raised Series A round

2016

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  • Raised Series B round
  • Launched Journeys
    • The solution for mobile web to app conversions

2017

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  • Expanded into EMEA with the opening of the Berlin office
  • Reached 2B users in 23,000 apps

2018

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  • Opened 6 new offices: Seattle, Beijing, Chicago, Seoul, Singapore, Tokyo
  • Integrated with SnapAds
    • To offer full attribution of Snapchat ads
  • Raised Series D round and acquired TUNE's Attribution Analytics business
  • Launched Universal Email
    • Allowing marketers to create and better measure seamless email to app experiences
  • Launched Universal Ads
    • Allowing marketers to better understand their paid app install campaigns
  • Launched Text-Me-The-App
    • To allow brands to drive app installs from their desktop website

2019

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  • Announced deep linking and attribution for desktop apps
    • To provide brands accurate attribution and seamless deep linking across desktop and mobile for users engaging with your desktop apps
  • Opened our 11th international office in Sydney, Australia
  • Announced the Branch Certified Partner Program
    • To ensure marketers and publishers together could deliver a seamless experience for users along with more accurate measurement
  • Became an Apple Search Ads Partner
    • To provide the most accurate way to measure the performance of your Apple Search Ad campaigns.

2020

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  • Launched support for SKAdNetwork
    • To support attribution efforts in iOS 14
  • Launched the first Mobile Growth Awards with over 300 nominations in 8 categories like Best COVID Retention and Best Phygital Experience
  • Launched support for deep linking and attribution for OTT platforms
    • To allow brands serving ads over OTT to measure ad performance and provide consumers a seamless experience.
  • Launched Certified Solution Partner Program for Agencies
    • To drive growth for shared clients through better customer experiences and investments in mobile user acquisition, engagement, and loyalty

2021

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  • Certified as a TikTok Mobile Measurement Partner
  • Hosted the Mobile Growth Awards event gala to celebrate leaders in mobile that drove winning campaigns
  • Launched QR Codes API
    • to allow brands to programatically create and launch QR code campaigns at scale to drive app adoption
branch
"Branch's solutions have been highly effective in driving app engagement, acquiring more customers, and removing friction in the mobile purchase flow. This has significantly improved the way we reach our customers, especially amid a global pandemic."

Jay Poropatich

Sr. Director of Growth Marketing
"Deep linking has turned our emails into a powerful channel to drive both app engagement and bottom line results. Branch’s Universal Email powers our best-performing campaigns, driving a 6% click-to-order rate and a 30% app engagement rate."

Max Mullen

Co-Founder
"Branch’s Journeys gave us the freedom to A/B test multiple campaigns, reatives, and CTA, with no dev effort for our 36 countries."

Fabio Hanashiro

Marketing Consultant
"With Branch, we can reward our first-time customers in a unique and valuable way for an even more mobile travel experience. That's exactly what we aim to offer our users."

Giacomo Melandri

Mobile Marketing Manager
"Branch has enabled the teams to easily understand various cohorts, so we understand where users are coming from and where to maximize our efforts to drive growth. Features like contextual deep linking provide a smooth flow of content, offering a positive user experience and an effective storytelling approach."

Tulika Shukla, AVP

Brand Strategy & Marketing Communications

Build Together, Grow Together, Win Together

With employees and offices around the world, each Branchster plays an important role in creating a more open and connected mobile ecosystem.
Learn more about career opportunities

300+

Employees

13

Global offices

Top 25

company Culture Among Small to Mid-Sized Companies*

Top 10%

Company for Diversity*

Source: *Comparably

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