Amazon Partner Network, meet Branch
Branch is an Advanced Technology Partner in the AWS Partner Network
Branch deep linking and attribution on AWS Marketplace
AWS Marketplace is a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on AWS. AWS customers can find Branch deep linking and attribution on AWS Marketplace to get the benefits of quicker procurement time, flexible pricing terms, and single billing along with Branch’s industry-leading, cross-platform mobile measurement and deep linking solutions.
Drive your retail strategy with Branch + AWS
Branch has been awarded the AWS Retail Competency and AWS Digital Customer Experience Competency partnerships, certifying Branch to provide innovative technology offerings that accelerate retailers’ modernization and innovation journey across all areas in the enterprise.
Branch customers can leverage Amazon integrations
In addition to being an ISV Partner in the APN, Branch customers can also leverage integrations with the Amazon Mobile Ad Network, AWS Simple Email Service (SES), and Amazon Fire.
Branch is a single platform to optimize your customer experience and measure the impact of your marketing efforts, built on the reliable foundation of AWS.
Measure comprehensively
Branch solves growing gaps in attribution by matching important in-app events to the channels and campaigns that drove them.
Eliminate broken customer experiences
Intelligent linking is a critical component in delivering personal, seamless experiences that drive higher engagement and performance across all channels.
Bridge offline and online
Consumer habits have changed rapidly. Successful touchless engagement depends on routing offline communication into an app to extend the life cycle and convert consumers into users.
Aggregate all your data in the cloud
Campaign management platforms are siloed and hard to reconcile. With a common linking infrastructure, all campaign data can be harmonized to better inform marketing decisions.
Customers like iFit improve their click-to-install rate with Branch
Challenges
iFit is in the home fitness category and was growing rapidly throughout the pandemic. Their small team needed an easy tool to capitalize on their large amount of web traffic and convert them into engaged app users and keep them as members to maximize lifetime value (LTV).
Solution
iFit started using Branch Journeys to deliver a seamless web-to-app experience. Journeys is easy to deploy and allows iFit to bring existing app users into the app and acquire new users from existing web traffic.
Results
iFit was able to achieve a click-to-install (CTI) rate of 70% into their app from their mobile website. This led to incremental membership conversions and a better customer experience for their users. iFit plans to use Branch in more channels like QR Codes to continue growing their app engagement.
Ready to accelerate your mobile growth?
