Branch is excited to partner with AWS and join the Amazon Partner Network as an Advanced Technology Partner.
Branch delivers better user experiences for all your mobile marketing efforts and accurate attribution data to measure their impact. AWS complements Branch with unlimited storage and data accessibility so downstream personalization and reporting can benefit from enhanced knowledge and consumer understanding.
Say goodbye to data silos and the challenges of reconciling data from different campaign management systems into one intelligent reporting platform.
Consumers engage with brands across an ever-increasing number of channels and platforms. With Branch, you can convert organic traffic into engaged app users to increase user LTV. Branch easily integrates with your website and seamlessly integrates the app experience.
Branch links unify the consumer experience and standardize your attribution data across all channels. No more lost or irreconcilable data silos. Attribution data is the key to understanding the impact of your marketing efforts and Branch aggregates that intelligence for you. Using Branch’s integration with AWS, you can capture all of that data and leverage it for advanced reporting and personalization efforts downstream.
Branch’s linking platform is what you need for a mobile world. Using Branch links behind all your marketing communications delivers a better customer experience that drives engagement, in-app activity and conversions. Our SDK seamlessly integrates your app into every customer journey, adding new value to offline and online touch points. With our links behind all your marketing communications, you have a consistent platform to capture lost attribution data to comprehensively and accurately measure the impact of those efforts and easily export your data to a single database, where it can be utilized for downstream personalization efforts and multi-touch attribution reporting.
Branch is a single platform to optimize your customer experience and measure the impact of your marketing efforts, built on the reliable foundation of AWS:
Branch solves growing gaps in attribution by matching important in-app events to the channels and campaigns that drove them.
Intelligent linking is a critical component in delivering personal, seamless experiences that drive higher engagement and performance across all channels.
Consumer habits have changed rapidly. Their expectations for touchless engagement must integrate offline communications with an app and extend the life cycle of those moments.
Campaign management platforms are siloed and hard to reconcile. With a common linking infrastructure, all campaign data can be harmonized to better inform marketing decisions.
iFit is in the home fitness category and was growing rapidly throughout the pandemic. Their small team needed an easy tool to capitalize on their large amount of web traffic and convert them into engaged app users and keep them as members to maximize LTV.
iFit started using Branch Journeys to deliver a seamless web-to-app experience. Journeys is easy to deploy and allows iFit to bring existing app users into the app and acquire new users from existing web traffic.
iFit was able to achieve a Click-to-Install rate of 70% into their app from their mobile website. This led to incremental membership conversions and a better customer experience for their users. iFit plans to use Branch in more channels like QR Codes to continue growing their app engagement.