Your attribution data should be telling you so much more.
People-Based Attribution from Branch provides sophisticated customer insights and unified, cross-channel visibility into the full impact of all your marketing activities.
Branch's People-Based Attribution gives you the power to connect touchpoints from every channel with conversions on any platform.
You will finally be freed from the frustration of debugging discrepancies caused by legacy attribution tools that can't tell you when one user shows up in multiple places.
Counting conversions is an important part of attribution, but it's only the beginning. People-Based Attribution gives you the ability to recognize your customers everywhere, opening a world of new possibilities.
Know when web visitors have your app installed, and invite them to switch seamlessly to the better platform.
Stop drowning in conversions with no source data, just because your attribution tool couldn't see the initial touchpoint.
Improve conversion rates by connecting with users in the right channel and at the opportune moment, based on their prior activity.
Your customer journeys are fragmented across channels and platforms, but traditional attribution systems are unable to connect the dots because they see each fragment as a different, anonymous user.
People-Based Attribution stitches all of these identity fragments back together. The result: a single, deduplicated persona for each of your actual human customers, available to reference across every channel and platform for accurate measurement and personalized user experiences.
To track your customers, legacy attribution providers rely on "good enough" techniques. But "good enough" leaves a lot of room for error.
Fingerprints are generated from ephemeral data, and decompose too quickly for use in a next-generation attribution system. Fancy processing algorithms offered by legacy attribution providers can't fix this fundamental flaw.
Cookies are standard for attribution on web, but they are fragmented across multiple web browsers on mobile and not available at all inside apps. Splintered, cookie-based touchpoints cannot tell you the full, cross-platform story.
These device identifiers were designed by Apple and Google for mobile app attribution, but they are inaccessible on the web. Your user journeys cross platforms, meaning IDFAs and GAIDs alone are not a complete solution.
We built the Branch infrastructure to power world-class deep linked user experiences. Accurate user identification is critical for deep linking — "good enough" simply isn't acceptable. This means the Branch bar has always been higher.
Using our vast, global identity network, Branch merges cookies on the web with IDFAs and GAIDs inside apps. These cross-platform personas are reliable, permanent, and do not require fingerprints.
Legacy attribution providers are in the ad business. They tell you how much to pay each month, and which campaigns drove the most clicks. This is important to know, but it's far from the whole story.
Branch is different.
Our goal is to help you create authentic connections with your customers though amazing user experiences. We don't exist to sell retargeting data, and won't charge you more just because you drive more conversions. We care about the same thing you do: happy, engaged, retained users.
"Everybody that we met seemed very eager to help develop solutions tailored specifically for our company."
Director of Consumer Product Marketing
User journeys happen across channels. To get accurate attribution, you need to measure all of them. Fortunately, Branch has been powering flawless cross-channel user experiences for years, which means our links have a proven track record of working everywhere.
It's a win-win solution: integrating Branch into each additional channel will increase your attributed conversions by up to 30%, and give you improved user experiences that will keep customers coming back for more.
People-Based Attribution is a game-changing new approach to attribution, and it also offers all the basics you expect from a mature attribution system.
Recognize your users across web and app—even when they aren't logged in—using automatic cross-platform identifiers.
Branch has seamless integrations to plug into your marketing, product, and data stacks. No complicated engineering work required.
Stop using different tools for different platforms. With People-Based Attribution, you get one tracking system to rule them all across your products.
Set the custom attribution windows best suited to your campaigns, down to the individual link level.
Clicks don’t tell the whole story of your ad performance. Get visibility into ROI not just when users click, but also when they view.
Compare all your marketing channels—including web, email, ads, social, and more—in one place.
See where clicks, installs, and conversion events occurred. Segment by device, platform, channel, campaign, and more.
Your data is yours, and you can get it via turnkey integrations, robust APIs, webhooks, and CSV exports.
Cutting-edge fraud protection based on indicators from both web and app activity, via the world's largest network of mobile device data.