Branch helps your bottom line by providing sophisticated customer insights and unified, cross-channel visibility.
Branch gives you the power to connect touchpoints from every channel with conversions on any platform.
You will finally be freed from the frustration of debugging discrepancies caused by legacy attribution tools that can't tell you when one user shows up in multiple places.
We built the Branch infrastructure to power world-class deep linked user experiences. Our bar for attribution has always been higher because accurate user identification is critical for deep linking. By solving cross-platform user experiences for many of the best-known brands in the world, Branch created a people-based measurement solution that is both more accurate and more reliable than anything else available.
Branch's matching technology is designed specifically for the world where universal identifiers such as IDFA and GAID don’t exist. The Branch system uses an industry-unique, anonymous, predictive algorithm that incorporates historical attributions to deliver high accuracy matching where there is no universal ID. This means where the rest of the industry is reliant on basic probabilistic matching with accuracy rates of 60-70%, Branch can deliver superior, more accurate attributions.
At WWDC 2020, Apple announced that iOS 14 will require users to opt into tracking, meaning the IDFA will likely no longer be accessible to any mobile measurement partners as a reliable means of providing attribution.
Apple has proposed usage of the SKAdNetwork framework, which completely anonymizes the attribution and eliminates user-level data. We are working with ad networks to enable a direction where you can continue to receive device-level attribution data, but Branch is absolutely committed to supporting SKAdNetwork if needed.
The value of Branch's persona graph comes from its ability to convert time and scale into accuracy. Fortunately, we've been expecting a change like this for several years, and our persona graph advantage doesn't disappear with IDFAs — in fact, it becomes stronger.
Our deferred deep linking capabilities, Journeys smart banners, and Universalmail functionality do not directly rely on IDFAs. We believe this to be ultimately pushing the industry towards the world that Branch has been promoting since inception: focusing on the user experience and full customer lifecycle.
Counting conversions is an important part of attribution, but it's only the beginning. Branch gives you the ability to recognize your customers everywhere, opening a world of new possibilities.
Know when web visitors have your app installed, and invite them to switch seamlessly to the better platform.
Stop drowning in conversions with no source data, just because your attribution tool couldn't see the initial touchpoint.
Improve conversion rates by connecting with users in the right channel and at the opportune moment, based on their prior activity.
Your customer journeys are fragmented across channels and platforms, but traditional attribution systems are unable to connect the dots because they see each fragment as a different, anonymous user.
Branch stitches all of these identity fragments back together. The result: accurate measurement and personalized user experiences across every channel and platform.
Legacy attribution providers are in the ad business. They tell you how much to pay each month, and which campaigns drove the most clicks. This is important to know, but it's far from the whole story.
Branch is different.
Our goal is to help you create authentic connections with your customers through amazing user experiences. We don't exist to sell retargeting data, and won't charge you more just because you drive more conversions. We care about the same thing you do: happy, engaged, retained users.
Everybody that we met seemed very eager to help develop solutions tailored specifically for our company.
Director of Consumer Product Marketing
User journeys happen across channels. To get accurate attribution, you need to measure all of them. Fortunately, Branch has been powering flawless cross-channel user experiences for years, which means our links have a proven track record of working everywhere.
It's a win-win solution: integrating Branch into each additional channel will increase your attributed conversions by up to 30%, and give you improved user experiences that will keep customers coming back for more.
Unlock the true potential of cohort analysis as a tool to report on campaign results AND improve performance over time, without needing to hire a data science team.
Stop limiting yourself to the single-channel, single-platform cohort reports available through legacy attribution systems. Branch's cross-platform, cross-channel cohort analysis gives you apples-to-apples comparisons for all of your marketing campaigns, no matter where they happen.
People-Based Attribution is a game-changing new approach to attribution, and it also offers all the basics you expect from a mature attribution system.
Benefit from higher attribution accuracy thanks to Branch’s predictive matching based on signals across web and app.
Branch has seamless integrations to plug into your marketing, product, and data stacks. No complicated engineering work required.
Stop using different tools for different platforms. Branch helps you see the impact of your campaigns across web and app in one place.
Set the custom attribution windows best suited to your campaigns, down to the individual link level.
Clicks don’t tell the whole story of your ad performance. Get visibility into ROI not just when users click, but also when they view.
Compare all your marketing channels—including web, email, ads, social, and more—in one place.
See where clicks, installs, and conversion events occurred. Segment by device, platform, channel, campaign, and more.
Your data is yours, and you can get it via turnkey integrations, robust APIs, webhooks, and CSV exports.
In addition to blocking industry-wide generic fraud, dynamically block advanced fraud with a flexible rule system that supports highly custom needs.