Mobile Deep Linking and Attribution Resource Center

Unifying Entertainment: The Power of Cross-App Promotion Between Media Giants Anghami and OSN+

Blog

Explore how Anghami and OSN+ enhance user engagement with seamless cross-app promotion, creating a unified entertainment experience.

Break Through Cross-Device Attribution Challenges With Branch Household Measurement

Blog

To keep up with the surge in digital TV advertising spend, marketers must not only design seamless, cross-device campaigns, but also find ways to measure engagement accurately across CTVs, mobile devices, desktops, laptops, and tablets.

Drive Mobile Growth and Conversions From Desktop

Blog

Unlock mobile growth by bridging the desktop-to-mobile gap with Branch's Desktop Banners. Drive conversions and enhance user engagement.

2024 Mobile Growth Awards Now Open for Entries

Blog

Celebrate mobile innovation! Enter the 2024 Mobile Growth Awards by Dec. 13 to spotlight your campaign’s success.

How Will AI Actually Change Advertising?

Blog

How is AI most likely to shape the landscape of advertising? Here are four main themes that are most likely to impact advertisers.

Overcoming iOS Attribution Challenges: Introducing Predictive Aggregated Measurement

Blog

Learn how Branch's Predictive Aggregated Measurement (PAM) provides privacy-safe attribution and real-time insights to optimize iOS campaign performance.

The Role of Cross-Channel Experiences in Digital Transformation

Blog

Discover how cross-channel experiences drive digital transformation by creating seamless, connected customer journeys across all touchpoints.

How To Set Up Deferred Deep Linking on iOS

Blog

Learn how to set up deferred deep linking on iOS with NativeLink, an on-device solution that does not require the use of an IP address.

Navigating Noise: Managing Ad Measurement in the Privacy Sandbox

Blog

As privacy standards evolve, managing "noise" in Google’s Privacy Sandbox is crucial for marketers. Learn how to adapt and optimize.

5 Best Practices for Journeys Smart Banners

Blog

Explore five best practices to get the most out of your Journeys web-to-app smart banners.

How To Reduce User Acquisition Costs Using MMP Data

Blog

Optimize user acquisition costs using MMP data. Explore strategies to refine campaigns, improve targeting, and boost ROI.

The Role of Data Clean Rooms in the World of Advertising

Blog

Explore the concept of a data clean room, how it works, and how it is used in the world of advertising.

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Unifying Entertainment: The Power of Cross-App Promotion Between Media Giants Anghami and OSN+

Break Through Cross-Device Attribution Challenges With Branch Household Measurement

Drive Mobile Growth and Conversions From Desktop

2024 Mobile Growth Awards Now Open for Entries

How Will AI Actually Change Advertising?

Overcoming iOS Attribution Challenges: Introducing Predictive Aggregated Measurement

The Role of Cross-Channel Experiences in Digital Transformation

How To Set Up Deferred Deep Linking on iOS

Navigating Noise: Managing Ad Measurement in the Privacy Sandbox

5 Best Practices for Journeys Smart Banners

How To Reduce User Acquisition Costs Using MMP Data

The Role of Data Clean Rooms in the World of Advertising