Mobile Deep Linking and Attribution Resource Center

3 Insights From the Resilient Marketer Report That Should Change Your 2026 Strategy

Blog

Three insights from 600+ B2C marketers on what breaks when teams scale: attribution gaps, underused mobile channels, and cross-team friction shaping 2026 strategies.

Introducing AIO App Attribution: Measurement for AI-Driven App Discovery

Blog

Google has transformed the way four generations of internet users learn and discover information. For the last 20+ years, "Google it" has been synonymous with finding answers. But that’s all changing.

Branch Now Reports Creative-Level Performance for TikTok’s Upgraded Smart+ Campaigns

Blog

Branch and TikTok have teamed up to give you deeper performance granularity for TikTok Smart+ campaigns directly in the Branch Dashboard.

How Smart Growth Teams Test, Prioritize, and Walk Away

Blog

Savvy mobile growth teams embrace testing and experimentation to achieve optimal results but know when to drop something that isn’t working. Check out these best practices for your test-and-learn culture.

Retention Isn’t Just Another KPI. It’s the Whole Game.

Blog

Mobile marketers must look beyond the next email push and focus on creating real value that sticks with users. See how leading brands are building lasting retention.

2025 in Review: What We Saw, Built, and Learned

Blog

2025 didn’t follow a predictable script. AI summaries and recommendations started shaping how people find brands and apps. App and web journeys continued to intertwine. Some long-expected platform and privacy changes stalled or shifted course.

Three App Growth Tactics Hiding in Plain Sight

Blog

We all love to talk about the growth tactics that aren’t working anymore. User-level tracking is disappearing. Personalization is getting harder. Privacy regulations keep shifting. Everyone knows what’s broken.

Why Newspapers and Magazines Must Rethink Mobile Growth

Blog

For newspapers and magazines, the digital transition is a present reality, not a future challenge. Readers expect immediate, personalized, and seamless access to content across devices. Yet, for many publishers, app adoption and engagement remain far below their potential, leaving significant growth opportunities untapped.