Blog
Who knew one of the most important parts of your mobile strategy is also the most overlooked? Take a deep dive into deep linking and learn why it’s the hidden key to customer retention.
Blog
Where is the real value for today’s mobile apps and what can you expect as AI plays an even larger role in this evolving market? Get these answers and more in this Q&A with Branch’s Head of Business Strategy.
Blog
Despite its scale and attention, CTV has been stuck in a black box — high spend, little proof of performance. For years, advertisers have poured budget into connected TV campaigns without knowing what was truly driving installs, re-engagements, or revenue. Fragmented signals, privacy shifts, and siloed measurement have left performance marketers guessing. And guessing is expensive. That ends now.
Blog
Brands succeeding in AIO aren’t reinventing the wheel. They’re building on fundamentals and adapting for AI realities. Here's a five-pillar AIO growth framework, a practical roadmap for brands who want to move beyond SEO and capture growth in an AI-first world.
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Performance metrics like DAUs and MAUs are smoke and mirrors when measuring growth. Learn the secret to creating meaningful user experiences that drive customer retention.
Blog
Combining both linking and measurement in one solution makes it easy to create, manage, and track deep links, while also providing reliable attribution for all your marketing campaigns — paid, owned, and earned.
Blog
A reattribution window is a set period of time after someone installs an app during which a reinstall (or reopen via an ad) can still be counted as a "new" attributed conversion. Mobile measurement partners (MMPs) focused on install-only reporting typically use reattribution windows to give credit to campaigns driving reengagement via app redownloads.
Blog
Discover the top reasons mobile funnels fail. Build high-converting journeys using smart links, deep linking, and full-funnel attribution with Branch.
Blog
Most marketers would say ATT and IDFA has disrupted their iOS reporting. Data from last year indicates that ATT opt-in rates have decreased to approximately 13.85% globally, down from 18.9% in the previous quarter. This decline in opt-in rates has led to a massive reduction in the addressable audience for retargeting campaigns.
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MoEngage’s recent book, The Customer Engagement Book: Adapt or Die, offers a rallying cry for marketers navigating this reality. It’s a tactical guide to surviving the age of hyper-personalization, real-time engagement, and fragmented user journeys. Here’s our take on the book, and why it reinforces the growing importance of owning the entire customer journey from link to loyalty.
Blog
Apple’s WWDC25 delivered the usual fanfare — Liquid Glass, subtle AI enhancements, new OS naming semantics, and all the polish you'd expect. But underneath the surface-level sparkle, two important updates caught our attention in the attribution space: one that was expected and thoughtfully detailed (AdAttributionKit), and another that was buried in privacy language but potentially seismic (Safari fingerprinting protections).
