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How Mobile Analytics Can Improve User Retention

User retention is a critical metric for mobile app success, yet many brands struggle to keep users engaged beyond the initial download. In this post, we'll explore how actionable insights from user behavior can guide app improvements and personalization strategies that not only drive retention but also foster long-term loyalty.

Meet the New and Improved Branch Performance

We’re excited to share more about our new (and improved) Performance product suite, designed to address modern advertising measurement challenges in a privacy-first era.