Branch Metrics, Inc. ("Branch," "we," or "us"), provides a discovery service (the “Discovery Services”), available in the United States only, that enables developers of mobile applications using the Discovery Services (our “Customers”) to provide contextual results and intent-based links in their apps, which give their end users (“User” or “Users”) simplified access to completing an action (for example, to identify nearby restaurants). By consenting to these Terms or otherwise using the Discovery Services in apps that have integrated the Discovery Services, you agree to be bound by these End User Discovery Terms & Conditions (the “Terms”). By agreeing to these Terms, you warrant that you are authorized to agree to these Terms. IF YOU DO NOT AGREE TO THESE END USER DISCOVERY TERMS & CONDITIONS, DO NOT USE THE CONTENT QUERY FUNCTIONS IN APPS THAT USE OUR DISCOVERY SERVICES.
IMPORTANT NOTICE: THESE TERMS ARE SUBJECT TO BINDING ARBITRATION AND A WAIVER OF CLASS ACTION RIGHTS. PLEASE READ CAREFULLY.
All references to "you" or "your," as applicable, mean the person who accesses, uses, and/or participates in the Discovery Services in any manner, and each of your heirs, assigns, and successors. If you use the Discovery Services on behalf of an entity, you represent and warrant that you have the authority to bind that entity, your acceptance of the Terms will be deemed an acceptance by that entity, and "you" and "your" herein shall refer to that entity, its directors, officers, employees, and agents.
We may make changes to these Terms from time to time. When we do, we will revise the "Last updated" date given above. It is your responsibility to review these Terms frequently and to remain informed of any changes to them. The then-current version of these Terms will supersede all earlier versions. You agree that your continued use of apps that use our Discovery Services after such changes have been published will constitute your acceptance of such revised Terms.
Please note that these Terms only apply to the Discovery Services. Branch also offers a website and other services, some of which may be accessible by Users who click on a Branch link or interact with an app or website of a Customer or other entity. For the terms applicable to the Branch website and other Branch services, including services accessible by Users through the Discovery Services, please review the Branch terms posted here. You should also review any terms and conditions that a Customer or other entity may impose on you through your use of its app or website.
The Discovery Services are not for use by anyone under the age of 13 (and in certain jurisdictions under 16). By using the Discovery Services, you represent and warrant that you are at least 13 years of age, or older, if the law requires that you be older in order for Branch to provide the Discovery Services to you without parental consent.
Subject to your compliance with these terms and conditions, Branch grants you a limited, non-transferable, non-exclusive, and revocable license to use the Discovery Services. Your rights to use the Discovery Services are limited by all terms and conditions set forth in these Terms, and any other terms that may be imposed on you by our Customers.
You are solely responsible for any content and other material that you submit in a query, or for information that you otherwise transmit through or with the Discovery Services. You agree that in using the Discovery Services you will:
You acknowledge and agree that your use of the Discovery Services is dependent upon access to telecommunications and Internet services. You are solely responsible for acquiring and maintaining all telecommunications and Internet services and other hardware and software required to access and use the Discovery Services, including, without limitation, any and all costs, fees, expenses, and taxes of any kind related to the foregoing. Branch is not responsible for any loss or corruption of data, lost communications, or any other loss or damage of any kind arising from any such telecommunications and Internet services.
The Discovery Services may display, or contain links to, third party products, services, apps, and websites. Any opinions, advice, statements, services, offers, or other information that constitute part of the content expressed, authored, or made available by other users or other third parties on the Discovery Services, or which is accessible through or may be located using the Discovery Services (collectively, "Third-Party Content") are those of the respective authors or producers and not of Branch or its shareholders, directors, officers, employees, agents, or representatives. Branch does not control Third-Party Content and does not guarantee the accuracy, integrity or quality of such Third-Party Content. Branch is not responsible for the performance of, does not endorse, and is not responsible or liable for, any Third-Party Content or any information or materials advertised in any Third-Party Content. By using the Discovery Services, you may be exposed to content that is offensive, indecent, or objectionable. We are not responsible or liable, directly or indirectly, for any damage or loss caused to you by your use of or reliance on any goods, services, or information available on or through any third-party service or Third-Party Content. It is your responsibility to evaluate the information, opinion, advice, or other content available on and through the Discovery Services.
Branch and its licensors exclusively own all right, title and interest in and to the Discovery Services, including all associated intellectual property and proprietary rights. You acknowledge that the Discovery Services are protected by copyright, trademark, and other laws of the United States and foreign countries. You agree not to remove, alter or obscure any copyright, trademark, service mark or other proprietary rights notices incorporated in or accompanying the Discovery Services.
Branch may provide you with a mechanism to provide feedback, suggestions, and ideas, if you choose, about the Discovery Services ("Feedback"). You agree that Branch may, in its sole discretion, use the Feedback you provide to Branch in any way, including in future enhancements and modifications to the Discovery Services. You hereby grant to Branch and its assigns a perpetual, worldwide, fully transferable, sub-licensable, fully paid-up, irrevocable, royalty-free license to use, reproduce, modify, create derivative works from, distribute, and display the Feedback in any manner for any purpose, in any media, software, or technology of any kind now existing or developed in the future, without any obligation to provide attribution or compensation to you or any third party.
The Discovery Services are provided "AS IS," without warranty of any kind. WITHOUT LIMITING THE FOREGOING, BRANCH EXPLICITLY DISCLAIMS ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, QUIET ENJOYMENT, NON-INFRINGEMENT, OR ACCURACY OF DATA, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE. Branch does not guarantee the accuracy, completeness, or usefulness of the Discovery Services. You use and rely on the Discovery Services at your own risk. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES IN CERTAIN CIRCUMSTANCES. ACCORDINGLY, SOME OF THE LIMITATIONS SET FORTH ABOVE MAY NOT APPLY.
TO THE MAXIMUM EXTENT PERMITTED BY LAW AND NOTWITHSTANDING ANYTHING TO THE CONTRARY, BRANCH SHALL NOT BE LIABLE UNDER ANY CONTRACT, NEGLIGENCE, TORT, STRICT LIABILITY, INFRINGEMENT OR OTHER LEGAL OR EQUITABLE THEORY FOR ANY LOSS OF USE OF THE DISCOVERY SERVICES OR ANY DAMAGES OF ANY KIND WHATSOEVER, WHETHER direct, indirect, incidental, special, consequential, or exemplary damages, including but not limited to, damages for loss of profits, goodwill, use, data, or other intangible losses (even if Branch has been advised of the possibility of such damages), resulting from your use of the DISCOVERY Services.
THIS LIMITATION OF LIABILITY IS PART OF THE BASIS OF THE BARGAIN BETWEEN YOU AND BRANCH AND SHALL APPLY TO ALL CLAIMS OF LIABILITY (E.G. WARRANTY, TORT, NEGLIGENCE, CONTRACT, LAW) AND EVEN IF BRANCH HAS BEEN TOLD OF THE POSSIBILITY OF ANY SUCH DAMAGE.
SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY. ACCORDINGLY, SOME OF THE LIMITATIONS SET FORTH ABOVE MAY NOT APPLY. THIS LIMITATION OF LIABILITY PROVISION SHALL APPLY FULLY TO RESIDENTS OF NEW JERSEY.
YOU SHOULD READ THIS SECTION CAREFULLY, AS IT MAY SIGNIFICANTLY AFFECT YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT.
Scope: You and Branch agree that these Terms affect interstate commerce and that the Federal Arbitration Act governs the interpretation and enforcement of these arbitration provisions. This Section is intended to be interpreted broadly and governs any and all disputes between us, including but not limited to claims arising out of or relating to any aspect of the relationship between us, whether based in contract, tort, statute, fraud, misrepresentation or any other legal theory; claims that arose before these Terms or any prior agreement (including, but not limited to, claims related to advertising); and claims that may arise after the termination of these Terms. The only disputes excluded from this broad prohibition are the litigation of certain intellectual property and small court claims, as provided below.
Initial Dispute Resolution: You may contact us at firstname.lastname@example.org to address any concerns you may have regarding the Discovery Services. Branch is able to resolve most concerns quickly to our users’ satisfaction. You and Branch agree to use best efforts through Branch’s internal dispute resolution processes to settle any dispute, claim, question, or disagreement and engage in good faith negotiations, which shall be a condition to either party initiating a lawsuit or arbitration.
Binding Arbitration: If the parties do not reach an agreed upon solution within a period of thirty (30) days from the time informal dispute resolution is initiated under the initial dispute resolution provision, then either party may initiate binding arbitration as the sole means to resolve claims, subject to the exceptions and terms set forth below. Except as set forth below, any claim that you might have against Branch must be resolved through binding arbitration before the American Arbitration Association (“AAA”) using its Consumer Arbitration Rules, as modified by these Terms, and will be administered by AAA and resolved by a single arbitrator. The AAA rules are available online at www.adr.org or by calling AAA at 1-800-778-7879. The arbitrator is bound by the Terms herein.
The arbitrator, and not any federal, state or local court or agency, shall have exclusive authority to resolve all disputes arising out of or relating to the interpretation, applicability, enforceability or formation of these Terms, including, but not limited to any claim that all or any part of these Terms are void or voidable, or whether a claim is subject to arbitration. The arbitrator shall be empowered to grant whatever relief would be available in a court under law or in equity. The arbitrator’s award shall be written, and binding on the parties and may be entered as a judgment in any court of competent jurisdiction.
You understand and agree that by entering into these Terms, you and Branch are each waiving the right to a jury trial or a trial before a judge in a public court. In the absence this arbitration provision, you and Branch might otherwise have had a right or opportunity to bring disputes in a court, before a judge or jury, and/or to participate or be represented in a case filed in court by others (including class actions). Other rights that you would have if you went to court, such as the right to appeal and to certain types of discovery, may be more limited or may also be waived.
If you are a resident of the United States, arbitration may take place in the county where you reside at the time of filing. For individuals residing outside the United States, arbitration shall be initiated in the State of California, United States of America. You and Branch further agree to submit to the personal jurisdiction of any federal or state court in the Northern District of California in order to compel arbitration, to stay proceedings pending arbitration, or to confirm, modify, vacate, or enter judgment on the award entered by the arbitrator.
Costs of Arbitration: Payment of all filing, administration, and arbitrator costs and expenses imposed by AAA will be governed by the AAA rules, provided that if you are initiating an arbitration against Branch and the value of the relief sought is ten thousand dollars ($10,000) or less, then Branch will advance all filing, administrative and arbitration costs and expenses imposed by AAA (subject to reimbursement as set forth below). If the circumstances in the preceding sentence apply, but the value of relief sought is more than ten thousand dollars ($10,000) and you demonstrate to the arbitrator that such costs and expenses would be prohibitively more expensive than a court proceeding, then Branch will pay the amount of any such costs and expenses that the arbitrator determines are necessary to prevent the arbitration from being prohibitively more expensive than a court proceeding (subject to reimbursement as set forth below). In the event that the arbitrator determines that all of the claims you assert in arbitration are frivolous according to Federal Rule of Civil Procedure 11, you agree to reimburse Branch for all such cost and expenses that Branch paid and that you would have been obligated to pay under the AAA rules.
Class Action Waiver: YOU UNDERSTAND AND AGREE THAT YOU AND BRANCH WILL EACH ARBITRATE IN YOUR INDIVIDUAL CAPACITY, NOT AS A REPRESENTATIVE OR MEMBER OF A CLASS. This means that you and Branch may not join a claim with any other person or entity, and there shall not be authority for any dispute to be arbitrated on a class-action basis. If any court or arbitrator determines that the class action waiver set forth in this Arbitration and Class Action Waiver section is void or unenforceable for any reason or that an arbitration can proceed on a class basis, then the arbitration provisions in this section shall be deemed null and void in its entirety and the parties shall be deemed to have not agreed to arbitrate disputes.
Exceptions: Notwithstanding the parties’ decision to resolve all disputes through arbitration, either party may bring an action in state or federal court to protect its intellectual property rights (meaning patents, copyrights, moral rights, trademarks, and trade secrets, but not privacy or publicity rights). Either party may also seek relief in a small claims court for disputes or claims within the scope of that court's jurisdiction.
Right to Opt Out: You have the right to opt out and not be bound by the arbitration and class action waiver provisions set forth in this Arbitration and Class Action Waiver section by sending written notice of your decision to opt out to the following address: Branch Metrics, Inc., 1400 Seaport Blvd, Building B, 2nd Floor, Redwood City, CA 94063. The notice must be sent within 30 days of November 15, 2018, or your first use of the Discovery Services, whichever is later, otherwise you shall be bound to arbitrate disputes in accordance with the terms of those paragraphs. If you opt-out of these arbitration provisions, Branch also will not be bound by them.
Changes to this Section: Branch will provide thirty (30) days' notice of any changes affecting the substance of this Arbitration and Class Action Waiver section by updating these Terms, sending you a message, or otherwise notifying you when you are using the Discovery Services. Amendments will become effective thirty (30) days after they are updated on these Terms or sent to you.
Changes to this section will otherwise apply prospectively only to claims arising after the thirtieth (30th) day. If a court or arbitrator decides that this subsection on "Changes to This Section" is not enforceable or valid, then this subsection shall be severed from the section entitled “Arbitration and Class Action Waiver,” and the court or arbitrator shall apply the first Arbitration and Class Action Waiver section in existence after you began using the Discovery Services.
Governing Law. These Terms and all matters arising out of or relating to these Terms shall be governed by the laws of the State of California, without regard to its conflict of law provisions.
Venue. Any legal action or proceeding relating to these Terms and not subject to arbitration shall be brought exclusively in the state or federal courts located in the Northern District of California. You and Branch hereby agree to submit to the jurisdiction of, and agree that venue is proper in, those courts in any such legal action or proceeding.
Service of Process. You further agree to accept service of process by mail, and hereby waive any and all jurisdictional and venue defenses otherwise available.
No Waiver. Our failure to enforce any right or provision in these Terms will not constitute a waiver of such right or provision unless acknowledged and agreed to by us in writing.
Assignment. These Terms are not assignable, transferable or sublicensable by you except with Branch’s prior written consent. Branch may transfer and assign any of its rights and obligations under these Terms freely and without consent.
Statute of Limitations: You agree that regardless of any statute or law to the contrary, any claim arising out of or related to the Discovery Services must commence within one (1) year after the cause of action accrues. Otherwise, such cause of action is permanently barred. Notwithstanding the foregoing, this statute of limitations shall not apply to residents of New Jersey.
Section Headings: The section headings in these Terms are for convenience only and have no legal or contractual effect.
Branch Metrics, Inc.
1400 Seaport Blvd
Building B, 2nd Floor
Redwood City, CA 94063
or by email at email@example.com
Branch Metrics, Inc. ("Branch", "us" or "we") offers a discovery service (the “Discovery Services”), available in the United States only, that enables developers of mobile applications using the Discovery Services (our "Customers") to provide contextual results and intent-based links in their apps, which gives their end users ("Users") simplified access to completing an action (for example, to identify nearby restaurants). Branch recognizes and believes that data privacy is important to all Internet users, and therefore we design and operate our services in a privacy-first manner.
Branch provides technology so Customers can provide their Users with content results in response to content queries. We do this in two main ways. First, Branch leverages data from Users through the Discovery Services and through other Branch services to enhance and tailor results in response to content queries. Second, Branch provides Customers with mobile deep linking technology to return deep links to content queries. “Deep linking” means providing links to a specific, generally searchable or indexed, piece of content in an app or on a website (e.g. “https://branch.io/security/”), rather than the app’s landing page or website’s home page (e.g., “https://branch.io”). Deep links thus enable Users to be directed to specific content within an app. Branch has no direct relationship with Users. When Customers install the Branch technology on their apps (via an application programming interface and/or software development kit), the technology enables Customers to respond to Users’ content queries with contextual results and intent-based deep links, which in turn helps Users by giving them results and deep links to simplify access to completing an action (for example, to identify nearby restaurants, order food for delivery, or travel to a location).
Below, we explain what information we collect from Users through the Discovery Services. We process information in a way that is relevant for the purpose for which it was collected as described below.
In addition to the information summarized in the charts below, through the Discovery Services, we collect your content queries and, when you have enabled geolocation tracking, your geolocation information. We require that each Customer commit to share with Branch only information that it has lawfully obtained (including, where necessary, by obtaining consent from Users, or from their parents for children under 13, or in certain jurisdictions, under 16) and confirm that it has the right to share information with Branch. We strongly discourage Customers from sharing sensitive User information with us, as such information is not necessary for the provision of the Discovery Services.
In the charts below, we summarize the information collected automatically by the Discovery Services.
Software development kits (“SDKs”) and application programming interfaces (“API”) include code that allows Customers to integrate and use the Discovery Services. The Branch Discovery Service SDKs and APIs collect the following information when Customers use the SDKs and APIs in their mobile apps, some of which is considered personal data under applicable law (in other words, information that itself may identify a unique individual or can be linked back to an individual) (“Personal Data”):
|Advertising identifier (e.g., Google Ad ID or IDFA)||Used for identification and matching.|
|IP Address||Used for matching.|
|Country Code||Used to return the ISO country code equivalent for the SIM provider's country code.|
|Geolocation information (e.g., latitude & longitude)||If available, used to provide more accurate, location-relevant results. Please see the User Opt-Outs Section below for more information about opting out of geolocation tracking.|
|Query||Content query submitted by user.|
Data Branch collects through the Discovery Services is processed:
Our Customers use the information collected via the Discovery Services for the purposes set forth in their respective privacy policies, including to improve their Users’ app experiences, customize their apps and in-app content results to Users, and better understand their app marketing programs and how Users use their apps.
Users have the following choices with regarding to Branch’s collection of their data through the Discovery Services.
Mobile Device Identifier: To exercise the mobile device privacy settings controls, please visit the privacy settings of your Android or iOS device and select “opt-out of interest based ads” (Android) or “limit ad tracking” (Apple iOS). Branch will only be able to collect information as permitted by these settings.
Geolocation information: If you have agreed to permit a Customer’s app to collect your location, you can change your location tracking settings in your device settings by following the instructions here (Android) or here (Apple iOS).
The Discovery Services are designed for mobile applications and therefore do not respond to web browser “do not track” signals.
In addition to the ways described above, Branch may also share information with others under the following circumstances:
Securing the information provided by our Customers and collected through the Discovery Services is important to us. Branch has implemented industry-standard technical, administrative, and physical safeguards to help protect the information on our servers against unauthorized access, alteration, disclosure or destruction. You are responsible for maintaining the security of your devices and online accounts, such as not sharing passwords to your devices.
The Discovery Services link to other websites and apps. These other domains are not controlled by Branch, and we do not endorse or make any representations about third-party websites, apps, or social media platforms. We encourage you to read the privacy policies of each and every website and application that you interact with. We do not endorse, screen, or approve, and are not responsible for, the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.
All information collected via the Discovery Services is stored on servers located in the United States.
The Discovery Services are not directed to children. We require that Customers agree to not send to us data relating to any children under 13 (or, in certain jurisdictions, under 16), unless they obtain all parental consents necessary under applicable law for collection of data from any such children prior to sending any data relating to such children to Branch. If you believe that we might have any information from or about a child under 13 (and in certain jurisdictions under 16) without the requisite parental consent, please contact us at firstname.lastname@example.org, so that Branch can promptly investigate and delete any inappropriately obtained information.
Branch Metrics, Inc.
1400 Seaport Blvd
Building B, 2nd Floor
Redwood City, CA 94063
or by email at email@example.com