Branch is proud to be a Facebook Mobile Measurement Partner (MMP). This elite certification enables Branch to offer advanced ad attribution insights using campaign data directly from Facebook.
As a sophisticated marketer, you want to compare results across many ad networks. And to truly measure the impact of your campaigns, you also need to deduplicate conversions from channels like email, social, and web.
By combining Facebook MMP data with Branch's exclusive cross-channel identity graph, you will uncover the true drivers of user activity across every ad network and channel.
Facebook only awards the Mobile Measurement Partner (MMP) designation to an exclusive group of best-in-class mobile attribution companies. Branch is a fully certified member of the Facebook MMP program, which means our attribution engine uses the same high quality Facebook performance data available to all MMP partners.
Branch allows you to follow complex user journeys that cross between Facebook and your mobile website. You get the full, cross-platform picture of your mobile ad performance, greater visibility into which campaigns are working, and unique insights to help optimize your campaigns for maximum results.
Traditional MMPs can measure Facebook together with other ad networks, but Branch goes much further: we let you compare every acquisition channel you have, from ads to email to organic search, helping you to understand which of your marketing campaigns are working most effectively.
You need accurate measurement, but your users just want an amazing app experience. With Branch, you can have the best of both worlds: first-class measurement from a Facebook MMP, and the most reliable deep links in the world.
Thousands of top brands trust Branch to power outstanding user experiences designed to surprise and delight. With Branch, we don't just send you a conversion report and a monthly bill—we're here to help you grow at every step of the way.
Branch automatically retrieves mobile impression and click data from all of your Facebook ads, without relying on tracking links or tags. And for apps under 10,000 monthly active users, it's completely free.
Facebook MMP is available from Branch as part of the Universal Ads product. You'll also get support for dozens of other top ad networks, powerful deferred deep linking, and the best data export API in the industry.