Power seamless customer experiences and measurement with Branch

Solve every edge case. Measure every touchpoint.
>Links that just work
Links that just work

Deliver the best user experience with powerful marketing links that work on every platform and every channel.

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>Attribution for everything
Attribution for everything

Capture every customer touchpoint across any channel, platform, and OS to optimize your campaigns and maximize ROI.

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Branch supports every stage of the user lifecycle.

Leverage our solutions to harness the power of Branch in the way that best fits your business objectives.

Journeys

Supercharge your web-to-app conversion.

Turn low-cost web traffic into high-converting app users with triggered banners that provide mobile web visitors a quick and seamless pathway into your app.

Journeys
2X conversions in app
2X conversions in app
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Universal Ads

Power frictionless new user experiences from paid ads.

Attribute app installs more accurately than ever before, and gives those new users a flawless experience that will keep them coming back for more.

Universal Ads
15% lower CPI
15% lower CPI
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Universal Email

Bridge your email-to-app gap.

Increase engagement and down-funnel conversion rates by offering users a seamless journey from email to app, all while measuring the full cross-platform performance of email campaigns.

200% mobile revenue
200% mobile revenue
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Over the Top Support

Transform your cross-platform campaigns.

Provide users a better OTT experience by deep linking your users over various OTT channels & platforms. Measure your OTT ad campaigns by attributing app installs and events driven by an ad click or impression.

Over the Top Support
78% reduction in cost per performance
78% reduction in cost per performance
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Branch QR Codes

Bridge the offline to online gap.

Create and launch QR code campaigns at scale that work on any device, channel, and platform to drive app adoption and engagement. Easily measure your QR codes’ performance and compare to your other marketing campaigns.

Branch QR Codes
20% increase in app installs
20% increase in app installs
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SKAdNetwork

Access accurate attribution and fight fraud while protecting user privacy.

With Branch’s SKAdNetwork support, get the most from your SKAN data to better understand and optimize your campaign performance. Easily integrate SKAdNetwork with the Branch SDK, access in-depth reporting and a centralized dashboard for your data, and more.

SKAdNetwork
Privacy first attribution
Privacy first attribution
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NativeLink™

An innovative deferred deep linking mobile experience.

Seamlessly deep link users with a solution that solves the challenges of Private Relay without compromising privacy while ensuring attribution certainty.

Solve the Deep Linking challenges of Private Relay
Solve the Deep Linking challenges of Private Relay
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Fraud Protection

Protect your ad budget from advanced fraud.

Prevent wasted spend with higher quality data based on a privacy-focused attribution model and a combination of accurate detection and quick, flexible response.

Fraud Protection
Detect new kinds of fraud amd save billions of ad dollars
Detect new kinds of fraud amd save billions of ad dollars
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Cohort Analysis

Get apples-to-apples comparisons for all of your marketing campaigns.

Drive better campaign performance with cross-channel, cross-platform acquisition and re-engagement cohorting, including cost data ingestion for major network partners. Think of it as data science for marketers - without the need to hire a data science team.

Cohort Analysis
Improve performance
Improve performance
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Data Feeds

Experience complete data freedom.

With Branch's rich data source, you can export your Branch data programmatically to drive more insights from your other analytics tools. You can also use Data Integrations to send your data to other analytics services with Branch's pre-built integrations.

Data Feeds
Find your integrated partner
Find your integrated partner
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Content Sharing

Empower users to share app content over any channel.

Give users links to share app content to increase user engagement and retention by linking directly to shared content, passing data through install so even new users see what was shared.

50% one-month retention
50% one-month retention
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Quick Links

Deep link from social channels.

Create links to your app that work on every device, channel, and operating system to drive users from external walled gardens (social media platforms, blogs posts, influencer networks) back into your app content.

48% click-to-install
48% click-to-install
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Custom Onboarding

Jumpstart engagement with a custom welcome for new users.

Delight users from the get-go by personalizing new users’ onboarding process using custom parameters tracked to and through the install process.

Custom Onboarding
95% completion rate
95% completion rate
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Desktop Web-to-App Tools

Drive app growth from your desktop website.

Convert your desktop web visitors into app users by making it easy for them to install your app with an SMS link or QR code.

Desktop Web-to-App Tools
Create a seamless journey from your desktop website to app install.
Create a seamless journey from your desktop website to app install.
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Deepviews

Show your users app content before install to increase conversions.

Increase conversions by showing users content they would normally only see post install with customizable, auto-generated, mobile-web-friendly ready previews.

Deepviews
6X click-to-install
6X click-to-install
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Organic Search

Be discovered via search keywords.

Automatically surface your app content in Google and Spotlight search results, even if you don’t have a mobile website. Measure how many clicks, installs, and opens came from search and compare to your other marketing campaigns.

Organic Search
>60% of searches occur on mobile
>60% of searches occur on mobile
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App to App linking

Promote and advocate across apps.

Cross-promote your apps or other connected apps by deep linking users between apps with contextual data.

App to App linking
2 apps helped each other grow
2 apps helped each other grow
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