Protect your ad spend
Dashboard visibility
Identify and report on suspicious activity
Industry-standard blocking rules
Block based on known fraud patterns
AI-based fraud detection
Analyze signals to find and block new fraud
The three keys to preventing mobile ad fraud:
Strong identity signals
Fingerprinting is a weak identity signal used to track user identities throughout web-to-app user journeys, and fraudsters have become experts in exploiting this weakness.
Branch personas leverage our vast, global identity network to merge cookies on the web with IDFAs and GAIDs inside apps. These cross-platform personas are reliable, permanent, do not require fingerprints, and are far more effective at detecting fraudulent events across systems.
Scalable, data-driven action
Implementing hard-coded blocking rules (that quickly become stale) allows fraudsters to respond quickly to ever-evolving fraudulent patterns.
Branch’s unique, cross-platform scale provides the data depth and breadth required for a resilient, scalable detection model based on machine learning. We automate the detection of statistical variations across a vast pool of data signals to spot and block fraudulent patterns as they emerge.
Quality insights
Most attribution providers mark fraudulent attribution data as “organic.” This distorts healthy analytics and prevents customers from comparing the quality of traffic across their ad sources.
Customers can clearly view suspicious patterns in data, separate from healthy analytics, right in the Branch dashboard. While attribution data is preserved, Branch blocks attribution payouts and takes action to remove bad actors in real time, so customers do not have to worry about recouping losses.
Detect and block fraud before it happens
Stay ahead of common fraud techniques
Fraud Method: use emulators and device farms to generate fraudulent clicks.
Detection Strategy: blacklisted IPs, because many conversions will come from the same IP address; high click-to-install rates, because this fraud method is most cost-effective when clicks lead to installs.
Fraud Method: use a compromised app already on the device to detect installs, and fire off a click just before the new app is opened.
Detection Strategy: short click-to-install times, because users typically open apps right after downloading them.
Fraud Method: generate millions of clicks with random device IDs (IDFA or GAID), and hope that some of those users will install later.
Detection Strategy: long click-to-install times, because there is no legitimate connection between click and install.
Fraud Method: layer dozens of ads on top of each other, leading to fraudulent clicks on ads that aren't even visible.
Detection Strategy: low click-to-install rates, because this fraud method generates excessive numbers of clicks.
Protect your budget with Branch's flexible fraud rules
Create custom rules that block at the event level based on any attribute.
Enable AI-generated rules to stay protected as fraud patterns evolve.
Suspicious Persona is a defense Branch applies for all customers automatically. Based on our cross-platform Persona Graph, we use constantly advancing proprietary algorithms to dynamically block attributions on browsers and devices showing suspicious behavior across our platform.
You can learn more about Branch recommended fraud rules by speaking with your customer support team.
