Influencers are people—the engaging advocates, ambassadors, and brand fans—that spread the word about your product. They are the champion on your brand, and are at the forefront of driving your brand’s mobile growth.
When it comes to growing any brand, influencers are one of the most effective ways to optimize user acquisition and obtain higher return on investment (ROI). Specifically, consider figuring out who your influencers are, and either rewarding or targeting them with special offers for your mobile app.
When it comes to rewarding influencers, depending on what type of brand influencer they are, they usually look for different incentives—the higher the engagement with the brand, and the higher the loyalty to your brand, the less likely a financial motivation will have a notable impact. Ideally, while in the early days of growing your app and brand, you might need to pay money to get big industry influencers or affiliates to promote you. As you grow, you should focus on turning these users into fans and advocates, through brand engagement and building loyalty. A great tool we use at Branch is Influitive, that helps you engage and build a community for your existing influencers, fans, or ambassadors, and then reward them for their efforts.
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