Predictive Modeling by Branch uses an industry-unique, anonymous, predictive algorithm that incorporates historical attributions to deliver high accuracy data where there is no universal ID.
Predictive Modeling is privacy-first by design, and is possible because Branch is the top linking platform in the world. We’re able to leverage truth signals from Branch's scale and distribution across channels to offer the most accurate and robust device-level attribution product in the industry.
Note: another related term sometimes used synonymously is “persona graph.” This name can be confusing, as the technique does not involve creating user profiles or merging data across companies.
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