Predictive Modeling by Branch uses an industry-unique, predictive algorithm that incorporates historical attributions to deliver high accuracy data where there is no universal ID.
Predictive Modeling is privacy-first by design, and is possible because Branch is the top linking platform in the world. We’re able to leverage truth signals from Branch's scale and distribution across channels to offer the most accurate and robust device-level attribution product in the industry.
Predictive Modeling is available to you when users opt into ad tracking via Apple’s AppTrackingTransparency (ATT) modal, and is always available to measure organic, non-paid channels. This makes Predictive Modeling useful in two areas:
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