A pixel might be placed to capture a specific action within a page (e.g. clicking on a button or other CTA, or activating upon load of a “Thank You” page). The information that a pixel can pass includes, but is not limited to: specific product purchased, amount of purchase, content download, and number of times an item has been purchased.
While tracking pixels are largely a web technology, an SDK can be used to provide similar functionality within a mobile app.
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