Branch Journeys

Web to app made effortless

Convert mobile and desktop web visitors into loyal app users with the industry’s most robust smart banners

Provide web visitors with a quick and seamless pathway to app content

Drive app acquisition

Transform web visitors into high-value, loyal app users with deep linking and smart targeting.

Deliver personalized experiences that convert

Increase your web-to-app conversion rate with personalized creative and messaging.

Increase activation and engagement

Guide users from your website to your native app for longer, more valuable sessions, resulting in higher customer lifetime value.

Seamless, personalized experiences

Target your audience with behavioral and contextual parameters
Facilitate a smooth customer journey without disrupting the user flow
Route users from the web to corresponding in-app content with deferred deep linking
Refine your banner creative and copy with A/B testing and creatives optimization

Customizable templates

Choose from a vast library of pre-built creative templates
Personalize your creative and copy with advanced editors to match your brand
Launch smart banner campaigns on your schedule
Customize QR codes in desktop banners to boost conversions

Attribution and analytics

Pass referring attribution data through the smart banner flow
Monitor historical Journeys performance right in the Branch Dashboard
Analyze down-funnel events, conversion rates, and long-term trends by campaign, device type, operating system, and more

Elevate your web-to-app campaigns with our Pro offering, which includes enhanced creative customization, A/B testing, and targeting

Engagement Essentials

Mobile web banners
Desktop web banners
URL targeting
Basic creative types
WYSIWYG editor
Analytics and cohort

Learn more about Branch Engagement

Engagement Pro

Mobile web banners
Desktop web banners
- Custom QR codes for desktop banners
A/B testing
Advanced customization
- HTML editor
- CSS editor
Advanced creative types
Advanced targeting
- URL targeting
- Contextual-based targeting
- Behavior-based targeting
- Event-based targeting
- Geo-based targeting
- Meta-data targeting
Analytics and cohorts

Learn more about Branch Engagement

From our customers

By leveraging Branch’s web-to-app smart banners, our marketing team finally has an efficient way to help our web customers discover or re-engage with our app. The level of customization Journeys offers allows us to constantly test and improve our approach.

Claire Lecherf
Senior Traffic Manager, La Redoute

Branch helps us convert our website into a source of new app downloads and purchases. With the help of Branch Journeys, we can show personalized banners on the mobile web to increase our web-to-app conversions.

Ankit Bansal
Head of Digital Marketing, 6thStreet

Our goal at Omio is to provide the most value to our users, by creating a mobile-first, frictionless travel experience. With Branch, we seamlessly guide users from web to app with multiple personalized assets through deep linking in an effortless way.

Stephanie Schlanert
Senior Online Marketing Manager, Omio

“Working with Branch has been a top-notch experience. It stands out as some of the best technical support I’ve ever encountered when collaborating with another team. The responsiveness is unparalleled — rarely do I have to wait more than a few hours for a response. The most significant impact of Branch’s technology is the direct attribution, allowing us to measure the app install impacts accurately based on user actions taken on our website. It’s a game changer for understanding and optimizing our campaigns.”