Journeys
Capture web visitors and convert them into loyal app users.
Getting users to your app can be a challenge. Journeys helps drive growth and engagement by turning your mobile website into your largest source of app installs.
Spend less on acquisition
Leverage your website to drive new downloads, without relying on expensive app install ads.
Double your downloads
Increase your web-to-app conversion rate by up to 2X using personalized app banners. Source: Branch Customer Case Study
Unlock customer LTV
Improve engagement and retention rates by guiding customers from your website into your native app.
Build your cross-platform bridge
Native apps outperform mobile websites across every engagement metric. Unfortunately, acquiring new users directly into your app can be difficult and expensive.
Journeys lets you hook new users on the web first, where acquisition is simpler and more cost-effective, and then seamlessly convert them to high-value app users later.
Website
Your most EFFICIENT acquisition channel.
Web ads are less expensive
Capturing a user on web costs 82% less than driving an app install.
Web search is a top source
When in need, 87% of people still turn to a web search engine first.
App
Your most EFFECTIVE conversion channel.
Apps drive mobile spending
66% of mobile transactions occur within a native app.
Apps outperform mobile web
Native mobile apps drive 3x more sales than mobile websites.
Apps are still rising
In-app transactions are increasing by 30% year-over-year.
What your users see
Triggered banners provide web visitors a quick and seamless pathway into your app.
User clicks Journey while viewing web content
App opens or user is taken to downloads
User taken to app content they were viewing on web
A few possible implementations
Journeys allows you to provide personalized customer experiences. The possibilities are limitless!
Display a basic banner to give users a path into your app, without triggering an SEO penalty for full-page interstitials.
Trigger a half-page interstitial that reflects email campaign content and reduce drop-off by maintaining continuity.
Display a full-page interstitial with custom language to convert visitors that are already highly-engaged.
Display a minimal button that offers an easy pathway to equivalent in-app content.
Discover the power of personalization
Compared to static banners, Journeys are twice as effective at driving app installs.
There are hundreds of ways to customize your smart banners using Journeys’ WYSIWYG editor — no custom development necessary!
Powerful audience targeting
Segment your web visitors based on app installation, prior web and app conversion activity, referring source, and more.
Customizable templates
Out-of-the box templates, easily customizable with a WYSIWYG editor (or full CSS for complete creative control)
Personalized experiences
Increase conversion rates by building experiences that are tailored specifically to each customer.
Sophisticated A/B testing
Test multiple banner or interstitial designs against each other to find your optimal conversion rate.
See how best-in-class brands use Journeys
Caviar
Unique cross-platform insights
- Down-funnel events combined across platforms.
- Conversion rates compared by channel.
- Long-term trends, broken down by campaign, device type, OS, and more.
How it works
Build your audience based on web and app activity, referring site, operating system, and more.
Then customize with CSS or the WYSIWYG editor.
Get full visibility into ad performance, including down-funnel conversions segmented by audience.
