Journeys

Supercharge your
web-to-app conversion.

Capture web visitors and convert them into loyal app users.

Journeys

Getting users to your app can be a challenge. Journeys helps drive growth and engagement by turning your mobile website into your largest source of app installs.

Build your cross-platform bridge

Native apps outperform mobile websites across every engagement metric. Unfortunately, acquiring new users directly into your app can be difficult and expensive.

Journeys lets you hook new users on the web first, where acquisition is simpler and more cost-effective, and then seamlessly convert them to high-value app users later.

Branch Journeys
Website

Your most EFFICIENT acquisition channel.

Web ads are less expensive
Web ads are less expensive

Capturing a user on web costs 82% less than driving an app install.

Web search is a top source
Web search is a top source

When in need, 87% of people still turn to a web search engine first.

App

Your most EFFECTIVE conversion channel.

Apps drive mobile spending
Apps drive mobile spending

66% of mobile transactions occur within a native app.

Apps outperform mobile web
Apps outperform mobile web

Native mobile apps drive 3x more sales than mobile websites.

Apps are still rising
Apps are still rising

In-app transactions are increasing by 30% year-over-year.

What your users see

Triggered banners provide web visitors a quick and seamless pathway into your app.

Branch Journey
Journeys

User clicks Journey while viewing web content

Journeys

App opens or user is taken to downloads

Journeys

User taken to app content they were viewing on web

A few possible implementations

Journeys allows you to provide personalized customer experiences. The possibilities are limitless!

Journeys
Visitor from organic search

Display a basic banner to give users a path into your app, without triggering an SEO penalty for full-page interstitials.

Journeys
Visitor from email campaign

Trigger a half-page interstitial that reflects email campaign content and reduce drop-off by maintaining continuity.

Journeys
High-intent repeat visitor

Display a full-page interstitial with custom language to convert visitors that are already highly-engaged.

Journeys
Existing app user on website

Display a minimal button that offers an easy pathway to equivalent in-app content.

Visitor from organic search

Display a basic banner to give users a path into your app, without triggering an SEO penalty for full-page interstitials.

Visitor from email campaign

Trigger a half-page interstitial that reflects email campaign content and reduce drop-off by maintaining continuity.

High-intent repeat visitor

Display a full-page interstitial with custom language to convert visitors that are already highly-engaged.

Existing app user on website

Display a minimal button that offers an easy pathway to equivalent in-app content.

Discover the power of personalization

Compared to static banners, Journeys are twice as effective at driving app installs.

Branch Journeys

There are hundreds of ways to customize your smart banners using Journeys’ WYSIWYG editor — no custom development necessary!

See how best-in-class brands use Journeys

Journeys

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See how best-in-class brands use Journeys

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Unique cross-platform insights

Journeys gives you visibility into the data you need to get ahead, across platforms and devices
  • Down-funnel events combined across platforms.
  • Conversion rates compared by channel.
  • Long-term trends, broken down by campaign, device type, OS, and more.
Unique cross-platform insights

Don't just take our word for it

Branch is trusted by leading digital brands.
Branch customers
Contact sales
quote
With Branch, iOS installs went up 35% and Android installs went up 45% in 6 months without any paid campaigns.

Amanda Goetz

Director of Consumer & Product Marketing
Read the case study

Don't just take our word for it

Branch is trusted by leading digital brands.
Branch customers
Contact sales

How it works

Step 1:Create an audience

Build your audience based on web and app activity, referring site, operating system, and more.

Step 2:Select a template

Then customize with CSS or the WYSIWYG editor.

Step 3:Measure the results

Get full visibility into ad performance, including down-funnel conversions segmented by audience.

Create an audience
Select a template
Measure the results
branch
branch
The Details
Chrome App Install Banner
Safari Smart App Banner
Branch
Promote native app from mobile website
yes
yes
yes
Display store rating
yes
yes
yes
Display review count
no
yes
yes
Show different message if app installed
no
yes
yes
Works on iOS Safari
no
yes
yes
Works on Android Chrome
yes
no
yes
Control when banner appears
no
no
yes
Works on all devices and browsers
no
no
yes
Deep link through install
no
no
yes
Attribute installs and app events to source
no
no
yes
Multiple banner formats, including full-page and half-page interstitials
no
no
yes
Advanced banner styling with full CSS control
no
no
yes
Custom audience targeting
no
no
yes
A/B testing of creatives and audiences
no
no
yes
Support for Google AMP
no
no
yes

Ready to seamlessly connect your website and your app?

Try Journeys out for yourself, or talk to our sales team today.