Convert Your Web Traffic into High-Value App Users
Journeys™ turns your mobile web traffic into an organic app install channel with smart banners and custom audience targeting.
Try ItYour App is Your Most Important Channel
Compared to mobile web, apps perform better across a variety of metrics.
285%
Products Viewed
Users engage with products more in apps.
120%
Conversion to Purchase
Apps perform better in every part of the conversion funnel.
11%
Order Value
App customers spend more on every purchase.
Source : http://www.criteo.com/resources/mobile-commerce-report/
Top brands drive 20-40% of installs from mobile web
Convert Web Visitors to App Installs
Smart Banners
Interstitials
Target Custom Audiences
Segment user groups based on app installation, web and app visits, referring source, and more.
Example: iOS users in the US who have opened your app less than 2 times
Deep Link to a Page Through Install
Personalize that first time experience by deep linking Journeys to specific app content
Benefits of Journeys
| Feature | Apple Safari Banner | Branch Journeys |
| Promote native app from mobile website | ||
| Display rating and review count | ||
| Show different message if app installed | ||
| Cross-platform/browser functionality | ||
| Deep link through install | ||
| Attribute installs and app events to source | ||
| Customize colors and text | ||
| Advanced styling and CSS control | ||
| Target custom complex audiences | ||
| Audiences based on referral information | ||
| A/B test creative | ||
| Support half page, interstitials and more | ||
| Support for AMP |
How Does It Work?
Create an unlimited number of potential audiences based on web and app activity, referring site, operating system, and more.
Choose from a number of pre-built templates and have full control over the layout and design of your assets.
See real-time performance, segmented by Journey. Attribute down-funnel actions back to the Journey. Implement improvements without changing code.
Journeys™ Web to App
Optimize the biggest source of app installs
Launch
Startup
Growth
$ 0 /mo
UP TO 10k MAUs*
$ 59 /mo
UP TO 50k MAUs*
$ 199 /mo
UP TO 200k MAUs*
Benefits
- Deep linking and install attribution
- Customizable designs with codeless design editor or CSS
- Custom user segmentation
- A/B Testing
Enterprise
Custom Pricing
MORE THAN 200k MAUs
Everything in Growth plus
- Long-term contracts available
- Customer success manager
- Premium support
- Enhanced SLA
- Fixed-rate contracts available
All Branch premium products are available for a two week free trial.
Sign up now to get started.