Culture

Branch leadership team

David Karnstedt | Chief Executive Officer | Branch
David Karnstedt (he/him)

Chief Executive Officer
Robin Lykins, Chief People Officer, Branch
Robin Lykins (she/her)

Chief People Officer
Irina Bukatik
Irina Bukatik (she/her)

VP of Product
Paula Mantle VP Marketing Branch
Paula Mantle (she/her)

VP of Marketing
Stephanie Herndon Rasse
Stephanie Herndon-Rasse (she/her)

VP of Customer Experience
Sahil Singh-VP, Branch-Global-Sales
Sahil Singh (he/him)

VP of Global SaaS Sales

Rick Johnson VP Finance Branch scaled
Rick Johnson (he/him)

VP of Finance
Harish T
Harish Thimmappa (he/him)

General Manager of Discovery
Jeremy Goldsmith (he/him)

VP of Engineering

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Finance App Marketers: Key Metrics to Maximize Ad ROI

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For finance app marketers, achieving high ROI on ads requires more than just tracking installs and clicks. Users demand seamless and secure experiences, so focusing on the right metrics is essential. But beyond identifying these metrics, having the tools to measure, optimize, and act on them makes all the difference.