Branch ENGAGEMENT
Stop paying for users you could reach for free
Drive action through every interaction. Branch Engagement unifies email, web, social, QR codes, and beyond — powered by enterprise-grade deep linking that won’t break and attribution that shows exactly what’s working.
6,000+
edge cases handled to break out of walled gardens
2-3x
higher conversions than traditional linking
154%
more app installs with smart banners
Engagement that actually moves the needle
Eliminate broken experiences
Rely on deep linking that works through every transition. We handle the complexity so every click converts, with no dead ends.
Get insights that matter
Measure opens, conversions, and revenue across every owned channel so you know which paths drive installs, which deepen engagement, and which are worth scaling.
Activate and engage users
Acquire new users and reactivate dormant ones with personalized campaigns, A/B testing, and targeting that drives real results.
Grow without spending more
Lean on owned channels where costs stay low and engagement delivers higher lifetime value than paid acquisition
Move users to your app
Turn browsers into buyers and buyers into loyal customers. Smart banners, QR codes, and app previews drive downloads, deepen engagement, and grow revenue.
Future-proof your stack
Ensure the next iOS update won’t break your stack. We work with Private Relay, adapt to privacy shifts, and run on one software development kit (SDK).
Real results for real customers
By using Branch, we were able to not only diversify and increase our traffic by using Branch Quick Links and Web-to-App-Banners to link directly to the desired content in the app, but also improve our user behavior analytics to increase installations, engagement and retention in the app.
Benjamin Okkenga
Senior Product Manager, Product & Digital Innovation, RTL2
Partnering with Branch has allowed us to optimize user flows from almost every touchpoint. With deep linking and Journeys, we were able to create a unique, seamless mobile experience across all platforms and channels for our customers.
Sarah Sharp-Wangaard
VP of Marketing, Hibbett | City Gear
Leveraging Branch — especially across channels and platforms — provides real-time actionable information. We’re able to see if our campaigns are exceeding expectations and can make adjustments dynamically without disrupting the campaign or tracking. Branch helps me see what success looks like.
Nicolette Magbuhat
Loyalty and Growth Marketing, Peet's Coffee & Tea
Branch is an indispensable component of our digital transformation. With the help of Branch, we’ve been able to create mobile shopping experiences that our customers love — while providing our own teams with full visibility into the true customer journey.
Adi Gaber
Director of Product, Sears & Kmart
Omnichannel experiences that actually work
Intelligent routing that adapts to every user
Update destinations anytime without touching your links. Detect app install status, device, and context, then route accordingly. Your link. Every platform. Always right.
From inbox to app with just one click
Deep links land users exactly where they should be, not just your homepage. Integrations with Industry-leading email service providers (ESPs) enrich your workflows and provide attribution that shows what actually converted.
Guide users where you want them
Strategically target desktop and mobile web visitors with personalized smart banners and interstitials. Route users from your desktop or mobile site, through the app store, and back to the desired app content for a personalized experience that reduces drop-off.
Make every social click count
Walled gardens break standard deep links. We handle more than 6,000 edge cases so your links keep working. Create branded links in seconds that work across platforms and devices.
Bridge the offline-to-online gap
Use dynamic QR codes to route users to relevant in-app content, reduce drop-off, and increase app adoption and engagement via direct mail, in-store, print, desktop, and TV campaigns.
Optimize organic search in an app-first world
Measure the real return on investment (ROI) of search engine optimization (SEO) with insight into app opens and down-funnel events from organic search results.
Create, manage, and analyze links at scale
Eliminate manual work and promote link governance to save time and improve performance across deep link campaigns.
Land users in the right place after install
Deferred deep linking ensures users who install your app still land exactly where they intended. We store intent, guide users through the app store, and deliver them to the right content on first open — with no IP dependency and full support for all OSes, including iOS Private Relay.
Export your Branch data where and how you want it
Access raw, aggregate, real-time data through robust APIs and third-party integrations for enriched insights and deeper analysis.
Increase click-to-install rates with app previews
Show users in-app content before they hit the app store. Branded, contextual experiences convert with stronger click per install (CPI) rates.
Boost virality with referrals and share links
Enable your best users to seamlessly share app content with their network to help drive new installs and repeat engagement.
Branch Engagement frequently asked questions (FAQs)
Branch Engagement is a mobile engagement platform that enables enterprise brands to unify user journeys across owned channels, including email, web, and social. It ensures every click leads to the exact in-app content intended through deferred deep linking, maximizing conversions and return on advertising spend (ROAS).
Standard deep linking sends existing users directly to content in your app. Deferred deep linking supports users who do not yet have the app by routing them to the app store and opening the correct content on first launch.
Apps like Instagram and TikTok often strip link data, which breaks standard links. Branch uses advanced edge-case handling to ensure links survive these “walled gardens” and route users correctly.
Yes. Branch Dynamic QR Codes act just like deep links, allowing you to track scans, installs, and down-funnel events like purchases to measure the ROI of your offline campaigns.
