BRANCH NATIVELINK™
The mobile deep linking solution to Private Relay
Solve iOS Private Relay challenges with Branch NativeLink™, a reliable deferred deep linking solution that doesn’t rely on IP addresses. Using on-device innovation, NativeLink ensures every user reaches their intended destination within your app.
Deliver seamless mobile deep linking at every touchpoint
Keep your users engaged the moment they open your app. By implementing mobile deep linking, NativeLink functions without an IP address, ensuring your links remain reliable even when iOS Private Relay is enabled.
Build trust through privacy-first standards
Strengthen user trust while maintaining high performance. NativeLink utilizes native on-device functionality to deliver personalized experiences without requiring personally identifiable information (PII). Turn privacy compliance into a competitive advantage by giving users complete control over their journey.
Deploy localized content to a global audience
Scale your reach with on-device intelligence. NativeLink automatically serves a content preview in over 20 languages based on browser detection. Ensure your brand speaks the user’s language from the very first tap.
Customize with your branding, easily
Create branded experiences with HTML/CSS editors right in the Branch Dashboard. Align every stage in the user journey to build immediate credibility.
Power your growth with accurate attribution
Drive results consistent with pre-Private Relay performance while remaining fully compliant with App Tracking Transparency (ATT). NativeLink’s on-device technology powers both attribution and mobile deep linking with a guaranteed match.
How does NativeLink work?
01
A user taps a Branch link
If they already have the app installed, they will be redirected to the relevant content in the app.
02
NativeLink™ activates for new users
If the app is not installed, Branch will enable NativeLink. The user can choose ‘Get the app’ to initiate the deferred deep link or they can opt out, in which case they won’t be deep linked.
03
The user downloads from the App Store
The journey continues seamlessly as the user is directed to the App Store.
04
NativeLink completes the journey
Once installed, NativeLink checks the pasteboard, pastes the original URL, and brings the user directly to their destination.
See it in action
NativeLink is Branch’s deferred deep linking solution for Private Relay. Discover how you can customize your NativeLink experience to delight your users!
Branch’s NativeLink™ solved the problem of deferred deep linking on Private Relay. But we wanted to know whether it has any effect on install rates. Read the results of our study here!
The much-anticipated release of iOS 16 in the fall of 2022 is set to impact user experiences and change the mobile landscape. With iOS Private Relay, ATT compliancy requirements, and new Pasteboard Access Permissions on the way, we at Branch are committed to ensuring our customers stay ahead of the curve and continue to deliver seamless user journeys
Branch NativeLink™ frequently asked questions (FAQs)
In our large-scale testing with live traffic, there has been no statistical impact on CTI rates compared to baseline non-NativeLink performance.
Yes. You can select which iOS versions will receive the NativeLink solution (all iOS, iOS 15+ only, or only Private Relay traffic).
Yes. While iOS 16 does require additional pasteboard permissions, NativeLink is compliant with the new requirements.
Yes. With the NativeLink customization tool, you can easily edit and localize the default language, copy, and design using the Dashboard or HTML editor.
Yes. ATT opt-in is separate from NativeLink and still required for ads attribution.
