Ensure a seamless, user-friendly deferred deep linking mobile experience
Increase user privacy by eliminating the need for an IP address.
Give users complete control of their deep link experience.
On-device technology brings more attribution certainty to your data.
NativeLink™ delivers an innovative deferred deep linking solution without relying on an IP address.
Typical Pre-iOS 15 Experience
The standard deferred deep linking experience redirects the user to download the app while relying on factors such as IP address to link users to an action.
Private Relay Impact
With Private Relay in iOS 15, standard deferred deep linking will no longer work for many users since their IP addresses will be masked.
The NativeLink Experience
NativeLink does not require the use of an IP address because it enables deferred deep linking while guaranteeing attribution and eliminating privacy tracking risk.
Easily edit and localize the default NativeLink language, copy, and design, right in the dashboard. Create variations and choose the best performing one.
What are the benefits of NativeLink?
A Seamless Deferred Deep Linking Experience for Your Users
Deliver your users seamless, reliable deferred deep links that provide them with more control over their experience in iOS 15.
Complete user control over their privacy experience
NativeLink gives users the opportunity to opt out of the experience and does not require any personally identifiable information.
Guaranteed Attribution Certainty
Gain more accuracy from a solution that guarantees attribution without the need for an IP address.
How Does It Work?
The user clicks the deep link.
NativeLink will activate if the app is not installed. The user clicks the call-to-action button (or they can opt-out but will they will no longer be deep linked).
The user is then brought to the App Store to download the app.
After app install, NativeLink will check the clipboard for the original URL. If present, it is pasted and the user is brought directly to their desired location within the newly installed app.
Branch NativeLink™ Feature Overview
Learn more about NativeLink with our detailed video overview including a step-by-step walkthrough of the experience.
Frequently Asked Questions
Does NativeLink cause click-to-install conversion to drop-off?
In our large-scale testing with live traffic, there has been no statistical impact resulting from the NativeLink experience on click-to-install rates, compared to baseline performance.
Will NativeLink work with earlier iOS versions?
Yes. NativeLink is available for earlier iOS versions, and you can select which iOS versions should receive this new solution (all, iOS 15+ only, or all only Private Relay traffic).
Is the ATT prompt still necessary if NativeLink is live?
Yes. ATT opt-in is totally separate from NativeLink and still required for ads attribution.
Is the NativeLink experience customizable?
Not yet. Branch has released one consistent user experience because we believe this will help familiarize the experience and drive user acceptance. But we're considering customization options in the future.
Is the NativeLink feature available for Android?
Not yet. An Android version of NativeLink is planned for early 2022.
Ready to take deferred deep linking to the next level?
Get started with NativeLink in the Branch dashboard or chat with our sales team about how to get started.