NativeLink™
A privacy-centric solution to deferred deep linkingSeamlessly deep link users with an innovative solution that solves the challenges of Private Relay without compromising privacy.
Ensure a seamless, user-friendly deferred deep linking mobile experience
Increase user privacy by eliminating the need for an IP address.
Give users complete control of their deep link experience.
On-device technology brings more attribution certainty to your data.
NativeLink™ delivers an innovative deferred deep linking solution without relying on an IP address.
Typical Pre-iOS 15 Experience
The standard deferred deep linking experience redirects the user to download the app while relying on factors such as IP address to link users to an action.
Private Relay Impact
With Private Relay in iOS 15, standard deferred deep linking will no longer work for many users since their IP addresses will be masked.
The NativeLink Experience
NativeLink does not require the use of an IP address because it enables deferred deep linking while guaranteeing attribution and eliminating privacy tracking risk.
What are the benefits of NativeLink?
A Seamless Deferred Deep Linking Experience for Your Users
Deliver your users seamless, reliable deferred deep links that provide them with more control over their experience in iOS 15.
Complete user control over their privacy experience
NativeLink gives users the opportunity to opt out of the experience and does not require any personally identifiable information.
Guaranteed Attribution Certainty
Gain more accuracy from a solution that guarantees attribution without the need for an IP address.
How Does It Work?
1
The user clicks the deep link.
2
NativeLink will activate if the app is not installed. The user clicks the call-to-action button (or they can opt-out but will they will no longer be deep linked).
3
The user is then brought to the App Store to download the app.
4
After app install, NativeLink will check the clipboard for the original URL. If present, it is pasted and the user is brought directly to their desired location within the newly installed app.
Branch NativeLink™ Feature Overview
Learn more about NativeLink with our detailed video overview including a step-by-step walkthrough of the experience.