HOUSEHOLD MEASUREMENT
Solve for streaming
Attribute TV ad engagements to downstream conversion events
Meet users where they are
Viewers are spending more time on connected TV (CTV) devices and platforms than ever before, making it an increasingly important part of any cross-platform growth strategy
Easily measure ROAS
Measure ad performance across living room devices to accurately understand your return on ad spend (ROAS) and justify your marketing budget across CTV.
Analyze cross-device performance
Analyze and report on conversions across mobile, web, desktop, and living room devices all within one solution.
Deduplicate marketing data
Ensure every customer touchpoint is only counted once, providing an accurate view of campaign effectiveness.
Improve retargeting efforts
Improve retargeting efforts by providing ad partners with attributed conversion events they can’t otherwise track.
Use cases
Cross-device linking
Power sophisticated user experiences by leveraging Branch-powered QR codes to drive mobile app engagement from CTV or to simplify the login process.
Display and video ads
Understand the influence your CTV ads have on downstream conversion events across mobile, web, and desktop devices.
Engagement ads
Track which CTV ad impressions and clicks lead to subsequent TV conversion events.
From mobile ads to CTV streaming
Measure the effectiveness of your mobile ads by tracking how they drive user engagement on CTV streaming platforms.
Pre-install tracking
Measure app installs from apps packaged with your partner platforms.
Looking to learn more about the OTT space and how Branch fits in?
Branch’s Quick Guide to Advertising on OTT Devices
Why You Shouldn’t Use Just Any QR Code for Your App
How To Find The Right Deep Linking Solution
