BRANCH HOUSEHOLD MEASUREMENT
Solve streaming attribution with accurate household measurement
Attribute TV ad engagements to downstream conversions across every device in the house.
Drive user engagement on every device
Viewers are spending more time on connected TV (CTV) devices than ever before, which means accurate measurement and attribution are critical to your mobile growth strategy.
Easily measure return on ad spend (ROAS)
Measure ad performance across living room devices to understand ROAS and justify your marketing budget across CTV devices.
Analyze cross-device performance
Analyze and report on conversions across mobile, web, desktop, over-the-top (OTT), and CTV devices in one solution.
Deduplicate marketing data
Ensure every customer touchpoint is only counted once for an accurate view of campaign effectiveness.
Enhance retargeting efforts
Improve retargeting by providing ad partners with attributed conversion events they can’t otherwise track.
Use cases
Cross-device linking
Power sophisticated multichannel user experiences with Branch-powered QR codes to drive mobile app engagement from CTV or to simplify the login process.
Display and video ads
Capture the full impact of CTV ads on downstream conversion events across mobile, web, and desktop.
Engagement ads
Track which CTV ad impressions and clicks lead to subsequent TV conversion events.
From mobile ads to CTV streaming
Measure the effectiveness of mobile ads by tracking how they drive user engagement on CTV streaming platforms.
Pre-install conversion tracking
Measure app installs from apps packaged with your partner platforms.
Today’s growing number of OTT users and growing rate of video consumption presents an opportunity for advertisers to better reach their target audience.
Combining both linking and measurement in one solution makes it easy to create, manage, and track deep links, while also providing reliable attribution for all your marketing campaigns — paid, owned, and earned.
OTT/CTV attribution and Household Measurement frequently asked questions (FAQ)
Over-the-top (OTT) refers to the delivery of video streaming over the internet. Connected devices (CDs) are the external hardware devices that provide the means for consumers to stream OTT content. Branch supports measurement for all popular OTT services on any device, including CTV and CDs.
Advertising video on demand (AVOD) enables users to watch content for free or at reduced cost with ads. Subscription video on demand (SVOD) is a type of streaming service where consumers pay a flat fee on a recurring basis to consume unlimited content. Transactional video on demand (TVOD) allows viewers to purchase content on a pay-per-view basis.
Yes. Branch enables attribution and tracking of post-install subscriptions, pay-per-view purchases, and ad impressions across AVOD, SVOD, and TVOD.
Yes. Whether your audience uses a traditional multichannel video programming distributor (MVPD) or a virtual, OTT-based service (vMVPD), Branch provides unified data. By connecting fragmented signals across these subscription-based services, we help you prove ROAS and optimize your cross-device measurement strategy with confidence.
Yes. Whether your audience is watching a scheduled broadcast or an on-demand event, Branch turns living room television ads into measurable growth. We bridge the gap between CTV, web, and mobile to ensure that when a viewer sees your ad and then takes action in your app, your attribution is accurate and your ROAS is clear.
Yes. A set-top box (STB) is the gateway to the living room, and Branch ensures it’s part of your growth engine. We capture engagements from these devices and link them to mobile app installs within the same household. This gives you the cross-device measurement you need to understand exactly how household-level ads drive personal-device actions.
