Branch provides solutions that unify user experience and measurement across different devices, platforms, and channels. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of all user touch points and ensuring that links take the user to the right place in the most frictionless way.
Branch was founded in 2014 by Alex Austin, Mada Seghete, Mike Molinet, and Dmitri Gaskin. It was born from the challenges the co-founders faced as they struggled to maintain the growth of the previous venture, Kindred Prints, a mobile photo book printing app. Frustrated by the limitations of the app stores, they built the first deep linking SDK to connect their app with end users more easily. Branch has since evolved into a robust mobile linking platform with cross-channel solutions for businesses of all sizes to drive app installs and user engagement.
Branch powers deep links for over 2 billion monthly users across the globe and is a trusted solution for over 24,000 apps including Airbnb, BuzzFeed, Jet, Pinterest, Target, Yelp and many more to grow and stay engaged with their mobile audience.