Security & Privacy
Responsible, secure, and privacy-focused. Branch goes beyond compliance to ensure the security and privacy of our customers’ data.
Vulnerability ReportCertifications
Guided by strong privacy principles
We offer mobile linking and measurement platforms for marketers, product leaders, and mobile app developers.
So we thought it would be helpful to lay out, in plain English, the Branch Guiding Privacy Principles that drive how we’ve chosen to design our services, with privacy as a top priority.
We limit the data we collect
We practice data minimization, which means that we avoid collecting or storing information that we don’t need to provide our services. We do not collect or store sensitive end-user information, nor do we want to. In fact, our Terms & Conditions prohibit it.
We will only provide you with data about actual end-user activity on your apps or websites
We help our customers understand the relationship between web and app sessions for users they have already seen across their platforms. We do not let customers access data beyond the interactions they have directly with their own users.
We do not rent or sell personal data
Your data is your data no matter what. Neither your competitors nor any other company will ever have access to it. We are not in the business of renting or selling any customer’s end-user data to anyone else.
Privacy advocacy
Branch is committed not just to protecting the privacy of our own customers’ data, but also to advocating for transparency, user control, and the advancement of responsible data practices in the industry at large.
Branch is a proud member of the Network Advertising Initiative, alongside Adobe, Microsoft, and Oracle. This non-profit organization brings together industry leaders, policymakers, and consumer advocates to explore the challenges posed by technology innovation and to develop privacy protections, ethical norms, and workable business practices. The NAI promotes the health of the online ecosystem by fostering innovation, privacy, trust, and accountability in digital advertising.
GDPR & CCPA
Our commitment to You
At Branch, our goal is to help our customers meet both the letter and the spirit of privacy laws and regulations, including GDPR and CCPA, in a simple and straightforward way. We believe these are not simply legal requirements; respecting the privacy rights of all customers and their users is the right thing to do.
Over the years, we’ve invested heavily in ensuring that our customers can use our products in compliance with these privacy laws, and we will continue to invest in industry-leading data privacy initiatives.
Dedicated Security Team
All members of the Branch security team are credentialed to the highest industry standard and bring deep expertise in cloud application security to continuously evolve security and governance practices in response to ever-shifting threats.
Product Security
Our secure software development lifecycle enforces diligent security reviews, secure coding practices, and continuous security testing using a mix of internal/external penetration tests and independent third-party security programs.
Security is in our DNA
State of the art security measures to meet growing customer needs and security challenges
Cloud security
- Physical security controls
- Intrusion detection and prevention
- Virus and malware protection
- Vulnerability detection and management
- Security patch management
- Continuous security information and event management (SIEM)
Data security
- Industry-strength data encryption in transit and at rest
- Data leakage prevention solution
- Proactive security monitoring to secure data and assets
Lester Chan
Head of Security and IT
Lester Chan (he/him) is Head of Security and IT at Branch. Lester and his team play a critical role in maintaining a secure and trustworthy environment for Branch and its customers. With over 30 years of experience in IT, security risk & compliance, Lester is dedicated to upholding the highest standards of safety, compliance, and user satisfaction. Prior to joining Branch, Lester served as VP, Chief Information Security Officer, at KOHO and Head of Enterprise Security at Zoom Video Communications. He holds a B.S. from San Jose State University in Management Information Systems and MBA from San Francisco Bay University.
Ariana Goodell
Vice President of Legal & Data Protection Officer
Ariana serves as the Data Protection Officer for Branch and its subsidiaries and oversees Branch’s Legal function. Ariana provides guidance to senior business leaders informed by her deep knowledge of Branch, industry, and a legal landscape that continues to shift. Previous to her long tenure at Branch, Ariana was an associate at Reed Smith in the firm’s IP, Tech & Data Group. She has focused her legal career on issues concerning privacy and data protection, (especially as they relate to the advertising and marketing industry), technology transactions, product counseling, intellectual property, information security and consumer protection. Ariana graduated from UC Law San Francisco (formerly known as UC Hastings College of the Law).
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