QR Codes
Merging the benefits of offline and online channelsBridge the offline to online gap by creating QR codes from any Branch link that work on any device, channel, or platform.
The time for QR Codes is now
In the UK and Europe, 80% of smartphone users have scanned a QR code at least once
Source: Mobile Iron
From January 2019 to January 2021 there has been a 496% surge in QR codes as the last attributed touch before a conversion event
Source: Branch study
Unlock greater user lifetime value by using QR codes to bring your users into your app.
Propel app growth and user LTV
Convert users with high brand engagement and affinity
Piggyback off of the high engagement of users who already have a relationship with your brand by using QR codes to convert them to loyal app users. Place QR codes in store locations, on product packaging and product inserts, during app onboarding, or on receipts to convert existing high-value users into app users.
Convert users with low brand engagement
Increase app engagement and activation of users who are unaware of or have little exposure to your brand by using QR codes on direct mail campaigns, print ads, billboards, and TV commercials.
Bridge the offline to online gap
Leverage your existing channels to drive app acquisition and engagement while powering frictionless experiences from offline to online:
Place unique QR codes in your store locations to determine which stores drive the most app growth.
Track and measure the results of your direct mail campaigns and convert users engaging with your mailers into app users.
Capture users engaging with your print ads or media to convert them into app users.
Users who order products from you already have a relationship with your brand - take it a step further by calling them to download the app.
Place unique QR codes in your store locations to determine which stores drive the most app growth.
Show QR codes over TV streaming to reach a wider audience, and allow them to seamlessly go from your TV promo into your app.
The Branch QR Code advantage
Update QR Codes on the fly
With campaigns quickly changing, it's essential to be able to update your QR codes anytime and anywhere. Whether you want to update a promotion or website behind a QR code at scale, Branch's QR code generator allows you to update your QR code links at any point in time to ensure your content is up to date.
Power a better user experience
Branch QR codes are powered by Branch's deep linking technology, allowing you to seamlessly route users to relevant in-app content, reducing drop off and increasing conversion rates. For users who do not have your app, route them to the App or Play store to download and preserve the context of their click through install. Easily personalize the experience for users coming from QR codes while maintaining attribution data.
Understand your QR Code campaign performance
Create campaign-ready QR Codes with Branch
Create QR Codes in the Branch Dashboard
Create QR codes from any of your existing Branch links in the dashboard.
Get started
Programmatic, dynamic QR Codes at scale
With just a few lines of code, Branch's QR Code API lets you programmatically create thousands of unique QR codes for your various campaigns. Speed up your workflow and automate the creation of multiple custom QR codes to drive app adoption and engagement. Because each QR code is powered by a Branch link, you can easily measure their performance right in the dashboard.
Learn more about Branch's QR Code API