After writing a post a week or so ago on simple organic strategies to drive growth in the age of COVID, I decided to do a follow up on the more advanced and creative strategies that some brands are using to drive organic growth and traffic to their app during this time of physical distancing. The overall trends we have seen are an increase in mobile app engagement in many verticals...Read More
As the world tries to grapple and predict what life will be like after COVID-19, some industries have a unique opportunity to embrace and invest in digital transformation. Users are increasingly turning to technology to connect them with the outside world and are expecting services to adopt technology that will fit this new lifestyle. In particular, retail banks and personal finance apps have had...Read More
Branch and Digital Turbine have teamed up to help you grow your mobile app audience faster and create a much better mobile brand experience. Our new integration enables you to equip your Journeys banners with SingleTap app install functionality on Android devices for an improved user experience that boosts conversions. Your app is integral to your brand, especially when competing in today’s...Read More
Laurent Billieres, Growth Manager of Southeast Asia at Branch, recently interviewed Pomelo CMO Jean Thomas on digital transformation, retention, Pomelo’s COVID strategy, and more. Jean Thomas discusses the importance of deep linking and attribution in Pomelo’s marketing stack, how Pomelo resolves the issue of cross-platform identity and attributes user activity over multiple...Read More
In How I Grew This, Mada dives into the stories behind the World’s top companies and the leaders driving their growth from campaigns, measurement and tests to their personal journeys becoming growth leaders.