Picture this: you’ve spent months if not years developing your app, and have acquired your first 10,000 users. Finally, your hard work has paid off and you can sleep well at night. Stop right there! User acquisition is an important part of building and growing your app, but to leave your users alone after acquiring them would be a grave mistake. The path to conversion doesn’t stop at user...Read More
Lorenzo Peracchione co-founded BukuKas in December 2019 to empower millions of small business owners in Indonesia to go digital, run their business more effectively, and increase their degree of financial inclusion. Lorenzo started his digital journey as an early team member of the e-commerce marketplace Lazada (now part of Alibaba Group) in Indonesia in early 2012. Before BukuKas, he led SephoraRead More
Quick Response or QR codes were invented by Masahiro Hara to track automobile parts in Japan and have been around since the ’90s but have never really taken off in the west like they have in Asia-Pacific. A big reason: In the past, scanning a QR code usually meant needing to download a separate and specific app to use them. However, when Apple introduced a QR scanner directly into its camera in...Read More
Chalk one up for the rumor mill – IDFA deprecation is officially on ice for the next few months. Apple confirmed this morning that, “to give developers time to make necessary changes” they would postpone required adoption of the IDFA opt-in module until early next year. As a voice of many of the largest advertisers in mobile, we’re pleased that Apple listened to Branch...Read More
In How I Grew This, Mada dives into the stories behind the World’s top companies and the leaders driving their growth from campaigns, measurement and tests to their personal journeys becoming growth leaders.