Branch Resource Hub

This post covers what Branch does, how we think about data science, and how our data infrastructure enables our data scientists. Since 2014, Branch has focused on building the future of mobile discovery with deep links. Deep linking allows companies to link to pages inside of their apps as if they were a website, regardless of channel or platform. It’s likely you’ve probably engaged with one of...

Branch is excited to announce Radar as our newest integration partner! Radar’s industry-leading location platform helps product teams build amazing location-aware experiences. Combining location SDKs, powerful APIs, and a complete set of data integrations in a single platform, Radar is trusted by enterprises and high-growth startups like trivago, Cars.com, and Ibotta. “We’re excited to...

ShopBack is the #1 rewards and discovery platform in Asia-Pacific. It is a one-stop rewards and discovery platform for users to earn cashback while delivering performance-based marketing to merchants. What this looks like in real life is when online shoppers purchase via ShopBack, a small percentage of the total spend is credited back to them in the form of ‘cashback’, which is paid for by the...

During 2020’s WWDC, Apple announced that with the release of iOS 14 — likely in September or October — the IDFA will now be an exclusively opt-in feature, and that users must give explicit consent to both advertiser and destination apps to “track them across the internet.” It’s hard to imagine that users would actually give apps permission to do so, so we expect opt-in rates to be very low.