Branch Resource Hub

According to Fluent, about 3 in 5 consumers check their email on mobile — and 75% of consumers indicate they use their smartphones most often to check email. While email marketing remains an effective channel for reaching users, it’s also an underutilized channel for driving app acquisition and engagement. ZAFUL, an online shop for trendy and affordable fast fashion apparel...

Part of being the leader in cross-platform linking and attribution means innovating to support the various platforms upon which users engage. The first walled garden we helped you tackle: mobile apps. Then came measuring website and mobile app holistically. Now, Branch is excited to help you unlock another frontier: native desktop apps. If you’re reading this, you’ve likely experienced one or both...

This week was a good week. Comparably‘s rankings for Best Companies for Diversity, Best CEOs, and Best Company Culture came out and Branch is among the top companies for all of them — something our team takes a lot of pride in. Focusing on our culture, our values, and our employee experience is something we take incredibly seriously as founders, from the very early days of starting Branch to...

Whether or not you personally follow influencers, it’s undeniable that influencer marketing has become a cornerstone of many digital marketing strategies. Spend on influencer campaigns in the second quarter of 2019 topped $314M USD in the U.S. and Canada. Social media has transformed otherwise regular users into celebrities in their own right — with these influencers, both big and small...

Yes. Ad fraud follows dollars, and looking at the accelerated growth that the mobile industry has seen over the past few years, it’s easy to see why fraudulent companies are drawn to this industry. As ad spend increases, so does ad fraud. Brands are forecasted to spend $77 billion on mobile in-app advertising this year, and about $26.5 billion will be lost to mobile in-app fraud.

Users connect with brands across more channels, platforms, and devices than ever before. Statista forecasts that by 2020, there will be around 6.58 network-connected devices per person around the globe — almost double the number from 2015. While this gives companies more opportunities to reach consumers, it also presents a problem: increased digital fragmentation leads to broken user journeys...

As India prepares for the peak shopping season, retail brands are ramping up their marketing efforts. While traditional brick-and-mortar stores still account for a significant percentage of sales, the gap between digital and offline continues to shrink. With more than half a billion users accessing the internet via mobile, mobile has a considerable influence on how people find and purchase...