Branch Resource Hub

A special thanks to Alex Bauer for his help on this post. His mobile newsletter is one of the best in mobile and even though I work at Branch, my one must-read when it comes out. If you are in mobile and have not lived under a rock for the past couple of weeks, you know some big changes are coming. At WWDC in 2020, Apple announced that in iOS 14 (likely to be released in September of this year...

When Apple launched the iPhone in 2007, as revolutionary as the device was, it lacked a major component that has since come to define the smartphone experience: third party apps. The original iPhone was a closed device, stocked only with proprietary Apple software. It was not until a year later that Steve Jobs took to a stage and with his usual theatrical style announced the “App Store”...

To say that we’ve seen mobile change dramatically in 2020 would be an understatement. COVID-19 changed the world, including the mobile ecosystem. As a result, we’ve seen various trends like the explosion of app use, video services, and decreased paid ad spend. With so many changes, it can be difficult to know where to turn to for a trusted resource. That’s why we assembled and restructured this...

At WWDC 2020, Apple announced that iOS 14 will make some significant changes to mobile tracking. The gist is that users will need to opt into tracking, meaning the IDFA will no longer be accessible to any mobile measurement partners — including Branch — for the vast majority of impressions, clicks, or app events that a user takes. Note that for now, Android is unaffected, but it’s quite possible...