Branch Resource Hub

According to Statista, app downloads worldwide reached 204 billion in 2019 from 192.45 billion in 2016. As mobile app usage continues to increase, mobile marketers and app developers must think about how to leverage new channels — and effectively utilize existing channels — to increase app installs. Jora Jobs, an Australia-based search engine for jobs, understood the value of driving users to...

90% of time on a smartphone is spent in apps, and 53% of smartphone users make purchases from company-specific apps. For Quick Service Restaurants, this presents an opportunity to drive revenue through mobile app transactions. You might think that your mobile website is enough, but that’s no longer the case. Apps are optimized to be user-friendly while even simple tasks on a mobile site...

You know the struggles. A new user just downloaded your app, and you have no idea where they came from. Both Facebook and Google are sending you a bill for an advertisement that potentially drove that user, and you have no choice but to trust their numbers. Then, you heard about this new technology called mobile measurement, that plugs into all of the ad networks and can actually tell you which...

You can have a highly effective app install campaign that brings you new users and increases installs, but that doesn’t mean you should stop there. 71% of app users churn in the first 90 days after downloading an app, so the pressure is on you to give users a reason to stay. To help you minimize churn, we’ve compiled some tips to retain and engage users after install. Make login and account...

Trust. It’s a lofty word. All companies talk about it, but how many actually live up to their own hype? As an attribution provider, Branch occupies a very important position in the ecosystem. What we say and how we act in this position matters, which is why we launched our Certified Partner Program in March of last year and recently announced a host of new partners. We work closely with the...

You’ve all heard the stories or know someone from your network who built a business primarily on virality. Virality is a challenging feature to build, optimize, and measure, especially since a lot of it can happen via channels that are impossible to measure effectively. For example, there are many cases where a referral can happen via word of mouth rather than a trackable digital event.

Ad fraud is the big bad wolf of the advertising industry. Fraudulent conversions can cause advertisers higher bills and skewed campaign data that leads to inefficient investment decisions. It’s important to protect yourself (and your budget) from the negative impacts of ad fraud. Since the primary goal of any fraud solution should be to minimize cost, to really assess a fraud solution’s...