Branch Resource Hub

We wanted to provide guidance in light of Apple’s recent notification that the App Store will begin rejecting submissions of apps using UIWebView. In June 2018, Apple announced their intent to deprecate a class called UIWebView.As of August 29, 2019, Apple began informing developers that they would stop accepting App Store submissions of apps using UIWebView.Apple did not provide a concrete...

The exponential growth of the Indonesian internet economy has placed the country in the top ranks for number of internet users in the world. Recent research conducted by the Association of Internet Service Providers in Indonesia (APJII) estimated the number to be 171.17 million individuals at the start of 2019. This population has increasingly made mobile its way of life — by 2022...

It’s no surprise that as Southeast Asia is experiencing rapid growth in Internet usage, mobile is at the center. Consisting of Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, Southeast Asia is a culturally-diverse region with nearly 400 million active internet users. The recent Google-Temasek report predicts Southeast Asia’s internet economy will be worth nearly $240...

The new office will act as Branch’s strategic focal point for operations in the ANZ region with dedicated resources to serve and expand the growing mobile app markets in Australia and New Zealand. Mobile Marketing in Australia and New Zealand is likely to explode over the next five years, with an average of $5.7 billion expected to be spent on mobile advertising alone, according to InMobi.

In this year’s Mobile Growth Survey, 72% of respondents said they largely rely on push notifications to motivate mobile users to re-engage with the app. Mobile marketers clearly know push notifications are important. But there are two catches: Only 43% of respondents said that they always or often allow an app’s request for push notifications.71% of mobile users aged 18 to 34 said that they...

I’m incredibly excited to announce that Branch has been named in Comparably‘s rankings for Best CEOs for Women (#15), Best CEOs for Diversity (#17), Best Leadership Teams (#13), and Best Companies for Professional Development (#3) and ranked one of the Bay Area’s Top Workplaces for 2019! Branch’s corporate motto is simple: Build together, work together, grow together. I’m excited to...

Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketing teams drive mobile growth in our increasingly cross-platform world. This year, we’re excited to feature examples from some of the world’s leading mobile brands including: Yelp, Dropbox, Venmo, Verizon, Braze...