Branch Resource Hub

Users connect with brands across more channels, platforms, and devices than ever before. Statista forecasts that by 2020, there will be around 6.58 network-connected devices per person around the globe — almost double the number from 2015. While this gives companies more opportunities to reach consumers, it also presents a problem: increased digital fragmentation leads to broken user journeys...

As India prepares for the peak shopping season, retail brands are ramping up their marketing efforts. While traditional brick-and-mortar stores still account for a significant percentage of sales, the gap between digital and offline continues to shrink. With more than half a billion users accessing the internet via mobile, mobile has a considerable influence on how people find and purchase...

Q4 is here already. The holidays are right around the corner. Another year has flown by. You’ve likely been hard at work this year driving growth and have built a solid user base. But now, especially when purchase intent is at its peak, what do you do with these hard-earned users? How can you engage them during this pivotal time of the year? And, most importantly, how can you provide a best in...

The App Store is now over a decade old. According to Statista, over 194B apps were downloaded in 2018. Today there are more than 5B mobile users across the globe. Yet, despite these staggering statistics, the Field of Dreams syndrome still persists. Developers continue to fall into the old trap that if they build it, users will come. However, developers don’t just need users to find their Field of...

Data powers and improves every aspect of our lives. A modern car generates 25 GB of data per hour working to monitor health and keeping drivers safe. A modern airplane generates up to 1 TB of data every flight to keep us safe and improve the experience. Having worked as a statistician and mathematical modeling engineer before Branch, I know the power of data to generate significant value.

We wanted to provide guidance in light of Apple’s recent notification that the App Store will begin rejecting submissions of apps using UIWebView. In June 2018, Apple announced their intent to deprecate a class called UIWebView.As of August 29, 2019, Apple began informing developers that they would stop accepting App Store submissions of apps using UIWebView.Apple did not provide a concrete...

The exponential growth of the Indonesian internet economy has placed the country in the top ranks for number of internet users in the world. Recent research conducted by the Association of Internet Service Providers in Indonesia (APJII) estimated the number to be 171.17 million individuals at the start of 2019. This population has increasingly made mobile its way of life — by 2022...