Branch Resource Hub

In this year’s Mobile Growth Survey, 72% of respondents said they largely rely on push notifications to motivate mobile users to re-engage with the app. Mobile marketers clearly know push notifications are important. But there are two catches: Only 43% of respondents said that they always or often allow an app’s request for push notifications.71% of mobile users aged 18 to 34 said that they...

I’m incredibly excited to announce that Branch has been named in Comparably‘s rankings for Best CEOs for Women (#15), Best CEOs for Diversity (#17), Best Leadership Teams (#13), and Best Companies for Professional Development (#3) and ranked one of the Bay Area’s Top Workplaces for 2019! Branch’s corporate motto is simple: Build together, work together, grow together. I’m excited to...

Every year, we pull together the best statistics, tips, best practices, and quotes from the world’s top mobile brands for our Mobile Growth Handbook to help product and marketing teams drive mobile growth in our increasingly cross-platform world. This year, we’re excited to feature examples from some of the world’s leading mobile brands including: Yelp, Dropbox, Venmo, Verizon, Braze...

Launching a new app isn’t easy – especially when you’re already an established brand with a large, loyal user base. Ensuring your users know about the app contextually – and have a great reason to download it – is key to driving installs and seamless experiences. RADIO.COM, the fastest growing digital audio app in the U.S., offers more than 300 stations and more than 3...

Mobile marketers face many challenges in today’s increasingly fragmented and ever-evolving digital ecosystem. One challenge always on the mind of marketers: LTV. 48% of app marketers say their leading marketing challenge is that app installs don’t translate into high Lifetime Value (LTV) users, according to Statista. Lifetime value, or LTV, is the measure of an individual user, client...

Collision is North America’s fastest growing tech conference, which made the booming tech hub of Toronto a fitting home for it this year. Known as one of the most innovative, multicultural cities in the world, Toronto’s first Collision brought together digital experts, marketers, scholars, start-ups, VCs, and even a few celebrities to discuss and celebrate technology. At Branch...

Reviews play an important role in today’s digital user journey. Whether it is reviewing a restaurant, an Uber driver, or an application, a good rating and a large number of reviews will increase growth for your business. Thousands of apps are released every day, making it hard for an app to stand out. Reviews are a great way to boost your exposure in the app store. The larger number of responses...