Branch Resource Hub

Learn how marketing leaders in MEA are solving for measurement blind spots and privacy compliance. Get the data-backed report on the state of app growth.

Are your app install campaigns actually working? Run these six A/B tests to optimize deep linking, onboarding, app store pages, and install incentives before you spend more.

As AI-driven search expands, marketers are rethinking how SEO, content authority, and data signals combine to influence visibility and traffic.

Get a glimpse into the data behind Branch’s AI Search and Discovery: Enterprise Benchmark report.

In this guide, we’ll break down the best Rebrandly alternatives for teams that want to turn every click into measurable impact.

Branch surveyed 300 enterprise marketing, growth, and digital leaders to understand how they’re responding to the rise of AI search — from ChatGPT and Perplexity to Google’s AI Overviews.

In this episode of How I Grew This, hosts Amanda and Adam reconnect with Ionut Ciobotaru, CEO and Co-founder of Hypd.ai, to explore his journey building native mobile advertising, scaling through M&A, and now tackling the next frontier: AI agents for performance marketing.

AI-powered apps are driving strong early conversions, but steep drop-offs in retention show many still struggle to deliver lasting value.

See how a Fortune 100 retailer modernized its mobile linking architecture, grew its active customer base 5% YoY, and drove app traffic past desktop for the first time.