Branch Resource Hub

A guide to closing the CTV attribution gap CTV ad spend in the US will reach roughly $38 billion in 2026, and eMarketer projects it will overtake linear TV spend for the first time in 2028. We surveyed 200 senior marketing leaders who make or influence CTV budget decisions. Sixty-two percent now hold CTV to… Read more »

New support helps advertisers connect paid ChatGPT Ads campaigns with organic AI traffic and every other customer acquisition channel.

Branch now supports advertising on ChatGPT Ads through its Conversions API (CAPI) integration, giving marketing teams a way to attribute engagements across app, mobile web, desktop, and offline.

72 million vs. 2 million. Same campaign, same week. That’s a real gap I saw between what an ad network reported and what a customer saw within the Branch platform. They were understandably concerned that something was badly broken. It wasn’t. If those two numbers had matched, that would be the anomaly. Ad networks and… Read more »

AI tools can help marketers answer exploratory, diagnostic, comparative, and benchmarking queries about their attribution data.

Jordana Mozer discusses Branch’s recent white paper on AI ad fraud in 2026 and how marketing executives should be responding.

Jessica Holton, Co-Founder of Ours Privacy, to reveals how healthcare companies can scale digital marketing without sacrificing patient privacy — and why putting privacy and compliance at the foundation can lead to better data, greater trust, and more effective growth.

Following our analysis of customer experience ROI and retention economics, CXM examines why the next frontier of experience design requires confronting an uncomfortable reality.

With so much focus on getting the pitch itself right, entrepreneurs can overlook an equally important part of the process: what happens after the meeting ends.