Blog
In this interview, we discuss today's most effective performance advertising products, Google's PMax and Meta's ASC, with Jonathan Yantz, managing partner at M&C Saatchi Performance.
Blog
Discover how privacy policies are reshaping digital marketing measurement. Learn key trends and strategies to stay ahead in this evolving landscape.
Blog
Get ready for WWDC 2024! Discover our predictions on Apple's upcoming announcements, including SKAN 5, Privacy Manifest, Vision Pro, and AI integration
Blog
Branch's Adam Landis recently sat down with Michael Kaminsky, co-CEO and co-founder of Recast, to chat about how companies are combining holistic statistically-driven models like MMM with attribution data.
Blog
Increasing opportunity begs the practical question, how exactly should advertisers view the CTV opportunity? Our Head of Growth sat down with Dimitri Souffan, who leads Business Development at the CTV platform Vibe, to ask some pointed questions about this emerging opportunity.
Blog
Apple announced a number of changes to their App Store policies as a result of the Digital Markets Act. Take a deep dive into Apple’s latest strategy and its implications for the tech industry.
Blog
SKAN Magic Set Up uses intricate, innovative technology, so to get more background as well as practical advice for putting it to work, Branch data scientist Blake Schiafone explains how SKAN Magic Set Up works and how Branch customers can use it most effectively for their campaigns.
Blog
The rise in viewership of connected television (CTV) has many of our customers interested in this new, growing channel. But many face the conundrum: Is CTV advertising an effective way to engage with my users? We asked Moloco's head of CTV, Jake Richardson, to answer some questions from Branch customers to help you decide if CTV is right for your brand.
Blog
Adam Landis, our Head of Growth, sat down with David Philippson, CEO and co-founder of Dataseat, and asked him to share what the forward-looking mobile growth leaders are doing — and how they’re planning to prepare for the inevitable future of post-privacy measurement.
